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karim Omar MBA

General Manager at Saad Al Rasheed Trading Group

Riyadh, Saudi Arabia

Work Experience

  • General ManagerFull Time

    Saad Al Rasheed Trading Group

    Jan 2022 - Present -3 yrs, 5 months

    Saudi Arabia , Riyadh

    • Job Details:Responsibilities - I’m responsible for researching and developing potential opportunities and planning and implementing new business plans & Strategies. As well as manage both the functional & Operational & Supporting departments & internal staff and perform managerial duties to meet the company's operations goals. - Develop and maintain a consistent corporate image and ensure that the brand is well-communicated across all on/offline channels - Manage all social media channels, strategy, and activity and ensure that they are generating leads for sales channels - Develop, implement and manage sales forecasting activities, targets, sectors, markets, and territories and set performance goals, Identify and understand client’s business needs and objectives to develop marketing and sales campaigns to achieve company objectives Impact: - Developed all products display in 6 branches which impact the company image positively & increase sales by 25% - Developed the internal sale force by coaching them through intensive sales courses which boost their sales skills & increase customer satisfaction - Developed and expand the electronic existence for the company products through activating e-commerce well-known platforms such as noon & Amazon & Pick - Developed the product content in Arabic & English on all electronic platforms - Set a commission strategy that encourages the sales force to fight for more sales - Set the company's Administrative policies to regulate the internal relations between the company and employees - Set a follow-up & reporting strategy to monitor sales performance monitor 16 salesmen & 6 branches in Riyadh & Jeddah on daily bases
  • General ManagerFull Time

    National Motors

    Jan 2020 - Jan 2022 -2 yrs

    Egypt , Cairo

    • Job Details:A Sales and Marketing Director is responsible for researching and developing marketing opportunities and planning and implementing new sales plans. The Sales and Marketing Director will also manage both the marketing and the sales staff and will perform managerial duties to meet the company's operations goals. - Develop, implement and manage the marketing/PR strategy - Liaise and work closely with digital marketing and PR agencies - Plan, implement and manage marketing and lead generation campaigns and measure results - Develop and maintain a consistent corporate image and ensure that the brand is well communicated across all channels - Creation, implementation and management of the marketing plan and activity - Manage all social media channels, strategy and activity - Responsible for the creation of marketing materials - Ensure company websites and blog are kept up to date - Develop, implement and manage sales forecasting activities, targets, sectors, markets, territories and set performance goals to achieve company objectives - Prepare and present sales reports detailing sales, potential sales and areas of proposed client base expansion - Review and analyses sales performance against plans to determine effectiveness - Monitor, prepare and report on marketing communications and sales activity - Manage and give direction to the marketing and sales departments/teams - Coordinate sales and marketing campaigns and initiatives to achieve business objectives - Direct staff, training and performance evaluations to develop and control sales and marketing programs - Meet with key clients to ensure relationships are maintained and developed - Identify and understand client’s business needs and objectives to develop marketing and sales campaigns - Coordinate liaison between sales and other departments - Develop and manage marketing/sales budgets - Maintain effective internal marketing communications
  • General ManagerFull Time

    Amad

    Aug 2018 - Jan 2020 -1 yr, 5 months

    Egypt , Cairo

    • Job Details:Research & Development’s Objectives Commissioning or conducting market research Clients’ Division’s Objectives Deliver marketing proposal for clients Create & execute marketing communication plans for the agency’s clients Database Division’s Objectives: Collect 50 companies from KSA business community for 10 Sectors (to be defined) Collect 10 companies for the client from KSA business community for 10 Sectors (to be defined) Online Division’s Objectives Reach the clients Social media Marketing Objectives Content Division’s Objectives Manage the writers the Corporate Identity content for the client Managerial Tasks & Responsibilities Collaborating with cross-functional teams – from creative, IT and production to product marketing to all involved department produce effective promotional materials Marketing Communication & Business Management Tasks & responsibilities: Demonstrate technical communication & marketing skills and company product knowledge Manage an effective, efficient and productive Marketing Communication Department by ensuring that the appropriate structures, systems, competencies and values are developed Proactively establish and maintain effective working team relationships with all support divisions / departments Monitor all divisions work performance and progress on daily bases by teaching them all their responsibilities and supporting them with information needed for positive results ISA Responsible for the marketing communication of company products and services to the right market whether B2B or B2C Develop an annual marketing plan (on, off line) in conjunction with the sales department This should detail the year’s activity to meet agreed company objectives To analyze potential strategic partner relationships for product lines Ensure effective team communication throughout the marketing divisions through the application of suitable reporting systems and structures and the identification and provision of appropriate training Monitor all division work performance and progress on daily bases by teaching them all their responsibilities and supporting them with information needed for positive results ISA Provide top management a weekly progress assessment report to be covered by a monthly, quarterly and annual report  Managerial Tasks & Responsibilities Collaborating with cross-functional teams – from creative, IT and production to product marketing to all involved department to produce effective promotional materials Coordinating with and managing the agency partners Obtaining necessary consent and providing final approval on all marketing collateral, products and promotions Heavily involved with projects relating to search engine optimization, website updates, social media and email automation Work closely with the CEO to develop content to communicate the agency's mission, growth priorities, forward-thinking Write, edit and proofread engaging communications including advertising copy, email, website and social media content, media responses, speeches, and more. Manage crisis communication and media channels Attend exhibit fairs and conferences Provides insight/feedback to organization on services trends, referral sources, opportunities, etc. Manages email marketing campaigns (agency/clients) to support referral efforts. Supports the content strategy for web including proofreading and editing existing web content for SEO. Serves as key member of the marketing team, manages marketing materials and provides expertise on copy and content best practices. Manage, follow up and steer up the department team performance to meet the agency board expectations Other duties as assigned.   Budget responsibilities: Set the annual marketing communication Budget and set the management methodology for it to deliver all marketing activity within the agreed budget To direct marketing staff where budgets are devolved Set annual payment methodology for budget providers and inform Financial department with time and dates of these installment
  • Marketing Communication ManagerFull Time

    Bosch - Egypt Automotive Spare parts and services

    Nov 2015 - Aug 2018 -2 yrs, 9 months

    Egypt , Cairo

    • Job Details:Planning Tasks & Responsibilities: Planning & setting up the organizational chart for marketing communication department Setting up task & Responsibilities for all internal divisions heads & specialists inside the department Develop an annual marketing communication plan (on, off line) in conjunction with the sales department Tailor media communication plan to ensure media coverage for the annual plan This should detail the year’s activity to meet agreed company objectives Tailor reporting strategy to ensure the clear image for all marketing communication activities in front the top management Marketing Communication & Business Management Tasks & responsibilities: Demonstrate technical communication & marketing skills and company product knowledge Manage an effective, efficient and productive Marketing Communication Department by ensuring that the appropriate structures, systems, competencies and values are developed Proactively establish and maintain effective working team relationships with all support divisions / departments Monitor all divisions work performance and progress on daily bases by teaching them all their responsibilities and supporting them with information needed for positive results ISA Responsible for the marketing communication of company products and services to the right market whether B2B or B2C Develop an annual marketing plan (on, off line) in conjunction with the sales department This should detail the year’s activity to meet agreed company objectives To analyze potential strategic partner relationships for product lines Ensure effective team communication throughout the marketing divisions through the application of suitable reporting systems and structures and the identification and provision of appropriate training Monitor all division work performance and progress on daily bases by teaching them all their responsibilities and supporting them with information needed for positive results ISA Provide top management a weekly progress assessment report to be covered by a monthly, quarterly and annual report f these installment
  • Education

    • Master of Business Administration in Marketing Strategies

      Canadian International College (CIC)

      Jan 2002 - Jan 2004 - 2 yr

    • BA in Tourism History

      Cairo University (CU)

      Jan 1995 - Jan 2000 - 5 yr

    • High School - Thanaweya Amma

      College De La Salle

      Jan 1995 

    Achievements

    2 Guinness World Records for business Leaders in FMCG "The Largest Food Court in the World" for Tivoli Dome Heliopolis in Egypt the 2nd World Record was " The Longest Cheese Puff in the World" for Fucshia" in KSA the two records was covered with huge media campaign in both markets

    Skills

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    Languages

    • Arabic

      Fluent
    • French

      Fluent
    • English

      Fluent

    Training & Certifications

    • Business Strategic Expansion Diplomas

      Knowledge Academy·2014
    • Media & Artwork- Advanced Diplomas

      Al Majdouie Training Center LILI·2013
    • Business Strategies implementation

      Al Majdouie Training Center LILI·2013
    • Train of the trainers (TOT)

      Al Majdouie Training Center LILI·2012
    • Marketing plans tailoring

      American Business Management Association·2012
    • Digital Marketing Course

      Al Majdouie Training Center LILI·2011
    • Public Relations Diplomas

      American University in Cairo·2008
    • Marketing Business Plan Preparation

      Knowledge Academy·2007
    • Marketing in the Middle East

      “MTI” Management of Technology & Inf University·2006
    • 01. Banking Operating Basics

      Misr Bank Institute ·2002
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