Basic Info

Karim Helmy

14 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Marketing Director at Groupe SEB - Tefal & Moulinex

Experience Details

Marketing Director

Operations/Management, Marketing/PR/Advertising

Manager

• Responsible for the company’s overall brand and product management strategies.
• Budget management and responsible for planning ATL/BTL advertising campaigns.
• Lead digital marketing strategies to continue build brand awareness and reach new generation.
• Developed pricing strategies based on competitiveness and overall business objective.
• Liaised with International Business Units to develop global brand strategies in local markets.
• Managed external agencies: media, advertising, creative, print, production and research.
• Analyzed market dynamics, trends and consumer needs to identify new opportunities.
• Responsible for the marketing team’s performance, development, training and recruitment.


Company Details

Groupe SEB - Tefal & Moulinex (multinational)

Cairo, Egypt

101-500 employees

Consumer Electronics

WWW.GROUPESEB.COM

Dec 2015 to Jun 2016 (6 months)
Marketing Manager at Zonik Consumer Electronics: Philips

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

• Strategic planning, execution and development of Go-to-market strategies.
• Responsible for local activations and marketing campaigns (ATL, BTL & PR).
• Managed new product launches, road shows, exhibitions, live demos and promotional activities.
• Managed marketing budget ensuring right allocation with positive ROI.
• Developed full market analysis of price benchmarking, trends and competitor’s activities.
• Responsible for team’s building activities, product knowledge and selling skills trainings.


Company Details

Zonik Consumer Electronics: Philips

Khobar, Saudi Arabia

101-500 employees

Consumer Electronics

www.zonik.com

Jan 2011 to Nov 2015 (4 years 10 months)
Trade Marketing Manager at Zonik Telecommunications: Nokia & Zain

Experience Details

Trade Marketing Manager

Marketing/PR/Advertising

Manager

• Developed trade-marketing strategies to drive sellout and maximize in-store visibility.
• Planned BTL campaigns and promotional activities to enhance shopper’s experience.
• Improved retail shelf share by 38% by managing a team of 7 merchandisers and 30 promoters.
• Analyzed consumer marketing insights, market dynamics and competitive activities.
• Liaised with external agencies for point of sale material designing, production and distribution.


Company Details

Zonik Telecommunications: Nokia & Zain

Khobar, Saudi Arabia

101-500 employees

Telecommunications

www.zonik.com

Sep 2008 to Dec 2010 (2 years 3 months)
Area Sales Supervisor at Ranbaxy

Experience Details

Area Sales Supervisor

Pharmaceutical, Sales/Retail

Experienced (Non-Manager)

• Managed sales team to promote Antibiotic and GIT product lines in East Cairo.
• Developed sales strategy plans with distributors to achieve sales target value and volume.
• Established & maintained relationships with key opinion leaders to drive sales in medical institutes.
• Organized exhibitions and customer events to increase product awareness and preference.
• Developed sales team through on going field coaching on selling skills and market knowledge.


Company Details

Ranbaxy (multinational)

Cairo, Egypt

More than 1000 employees

Pharmaceuticals

www.ranbaxy.com

Nov 2006 to Aug 2008 (1 year 9 months)
Senior Medical Representative at AstraZeneca

Experience Details

Senior Medical Representative

Pharmaceutical, Sales/Retail

Experienced (Non-Manager)

• Promoted GIT, Respiratory & Cardiovascular products in hospitals and private clinics in East Cairo.


Company Details

AstraZeneca (multinational)

Cairo, Egypt

101-500 employees

Pharmaceuticals

www.astrazeneca.com

May 2004 to Oct 2006 (2 years 5 months)
Production Pharmacist at Sanofi

Experience Details

Production Pharmacist

Manufacturing/Production

Entry Level

• Responsible for tablet manufacturing, dispensing, granulation, quality control and packing.


Company Details

Sanofi (multinational)

Cairo, Egypt

101-500 employees

Pharmaceuticals

www.sanofi.com

Aug 2002 to Apr 2004 (1 year 8 months)

Achievements


• Mother’s Day Campaign 2016 “Digital, Video, Radio and Sport Clubs & In Mall Activations”
Highlighted our 4 product pillars, total sales increased by 20% vs. 2015.
Dominated modern trade MS: Actifry 62%, Blender 60%, Steam Iron 46% & Kitchen Machine 36%
Video Views 4.2M, engagement rate 42% (180K), 18K Participants, fan base 10%, page reach 17M



Best practice recognition by Philips MEA 2014
Certificate of appreciation by Philips MEA 2013


Developed loyalty programs, increased Zain SIM card sales by 34% vs. 2009
Designed Nokia security seal to differentiate from gray market, increased sales by 22% vs. 2009




Won East Cairo government hospital tender, increased antibiotic sales by 20% vs. 2007
Highest Performing Sales Team Award, achieved 120% of sales quota, 43% growth vs. 2006.



Achieved 110% of sales quota, and introduced 5 strategic products in 3 major hospitals
Won “Best Achiever Award”, achieved 137% of sales quota, 30% growth vs. 2003



Robustness project for tablet production saved drug raw materials by 11% vs. 2002
Introduced Environment, Health & Safety programs to ensure safe practice, achieved 0% injuries


Basketball University National tournment Gold medal in 2002

Education

Master of Business Administration in Marketing

Education Details

Master of Business Administration

Marketing

ESLSCA Business School, Egypt

B / Very Good / 75 - 85%

N/A

N/A

ESLSCA Business School
2003 - 2005
•Bachelor of Pharmacy in Pharmacy

Education Details

•Bachelor of Pharmacy

Pharmacy

October 6 University, Egypt

B / Very Good / 75 - 85%

N/A

N/A

October 6 University
1997 - 2002
College Diploma in Sales & Marketing

Education Details

College Diploma

Sales & Marketing

American University in Cairo (AUC), Egypt

B / Very Good / 75 - 85%

N/A

N/A

American University in Cairo (AUC)
1999 - 2001
High School - IGCSE

High School Details

IGCSE

Dar El Tarbiah School

Egypt

1997

A / Excellent / 85 -100%

N/A

Dar El Tarbiah School
1997

Certifications

IELTS Course
Jan 2013

Certificate details

IELTS Course

Jan 2013

6 out of 9

N/A

007392

University of Cambridge

International English Language Testing System

Training and Courses

Training/Course Details

Training the Trainer

Jun 2011

Philips

N/A

Training/Course Details

Certified Purchasing Professional

Feb 2011

Meirc

N/A

Training/Course Details

Marketing & Advertising in Telecom

Apr 2010

Zain

N/A

Training/Course Details

Finance for Non Finance Training

Feb 2016

Groupe SEB

N/A

This profile is fresh!
Last update 2 days ago.

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Profile Skills and Keywords

AnalyticalArabicArea Sales SupervisorAstraZenecaBeach & SunBrand & Product ManagementBudget ManagementBusiness AnalysisBusiness DevelopmentBusiness-orientedCertified Purchasing ProfessionalConsumer ElectronicsCreativeDigital MarketingEnglishFinance For Non Finance TrainingGroupe SEB - Tefal & MoulinexHard WorkerIELTS CourseKey Account ManagementManagementManufacturingMarket ResearchMarketingMarketing & Advertising In TelecomMarketing DirectorMarketing ManagerMarketing Strategies & PlanningMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft WordMusicOperationsPharmaceuticalPharmaceuticalsPharmacyProductionProduction PharmacistRanbaxyRetailSalesSales & MarketingSales And Business DevelopmentSanofiSenior Medical RepresentativeSocialSportsTeam Building And Leadership SkillsTelecommunicationsTrade & Shopper MarketingTrade Marketing ManagerTraining The TrainerTraveling

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Market Research

Market Research

: Expert

: Extreme - I love it!

:

More than 7 years

Business Analysis

Business Analysis

: Expert

: Extreme - I love it!

:

More than 7 years

Sales

Sales

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Marketing Strategies & Planning

Marketing Strategies & Planning

: Expert

: Extreme - I love it!

:

5-7 years

Brand & Product Management

Brand & Product Management

: Expert

: Extreme - I love it!

:

More than 7 years

Trade & Shopper Marketing

Trade & Shopper Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Budget Management

Budget Management

: Expert

: Extreme - I love it!

:

More than 7 years

Key Account Management

Key Account Management

: Expert

: Extreme - I love it!

:

More than 7 years

Sales and Business Development

Sales and Business Development

: Expert

: Extreme - I love it!

:

More than 7 years

Team Building and Leadership Skills

Team Building and Leadership Skills

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Analytical, Business-oriented, Hard worker, Creative, Social

Online Presence

https://eg.linkedin.com/in/karim-helmy-67664616

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