Karim Helmy

Marketing ManagerFull Time

• Job Details:• Leading 3 Business Categories: Beauty, Women Health and General Health & Wellness. • Develop strategic annual marketing plans and communication strategies. • Lead ATL, BTL, Digital & PR Campaigns, product launches, events, and promotional activities. • Manage marketing budget to achieve sales targets with positive return on investment. • Monitor business performance and external markets for continuous brands development. • Responsible for the marketing team’s development, performance, and recruitment.

Sales and Marketing ManagerFull Time

• Job Details:• Managed sales distribution channels in modern trade, traditional trade, pharmacy and B2B. • Developed commercial strategies to achieve sales budget and accelerate business growth. • Led Trade marketing activities to increase brand awareness and maximize shelf share. • Built long-term relationships with key customers, brand principals and multiple stakeholders. • Analyzed market dynamics; new trends and consumer need to identify new opportunities.

Marketing ManagerFull Time

• Job Details:• Managed 3 Business Categories: FMCG, Baby Food and Pharmaceutical OTC. • Developed marketing strategies to build brand awareness and maximize business revenue. • Led ATL, BTL & Digital marketing campaigns, product launches and promotional activities. • Business Development: Category growth, market research, pricing, and packaging.