Basic Info

Karim Helmy

14 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Marketing Director at Groupe SEB - Tefal & Moulinex

Experience Details

Marketing Director

Marketing/PR/Advertising , Operations/Management

Manager

• Responsible for the company’s overall product and communication strategies.
• Setting long term and short term marketing strategies and plans to deliver the set growth targets ensuring that sales, profit and market share KPIs are achieved to establish a market stronghold.
• Managing ATL/BTL budget and responsible for planning and execution of advertising campaigns.
• Developing Digital Marketing strategies to continue build Tefal and Moulinex brands in Egypt.
• Liaising with the international Business Units to develop global brand strategies on local market.
• Analyzing data and anticipating market potentiality and competitor’s evolution.
• Drives category growth by implementing key strategic innovations in the market.
• Work jointly with sales on the product/category business plans, offers and market activations.
• Developing pricing strategies based on competitiveness and overall business objective.
• Preparing and participate in the budgeting and reforecast processes.
• Managing external agencies including: media, advertising, creative, print, production and research.
• Developing merchandising tools and POSM to enhance product visibility in the market.
• Providing product knowledge training for modern and trade sales team.
• Running the marketing department, imparting expert knowledge to product managers, giving them a long-term vision and guaranteeing the consistency of their actions and thinking.


Company Details

Groupe SEB - Tefal & Moulinex (multinational)

Cairo, Egypt

101-500 employees

Consumer Electronics

WWW.GROUPESEB.COM

Dec 2015 to Jun 2016 (6 months)
Marketing Manager at Zonik - Philips: Domestic Appliances, Personal Care, Audio Video & Lighting

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

• Strategic planning, execution and development of Go-to-market strategies for CE division.
• Responsible for local activations and marketing campaigns (ATL, BTL & PR).
• Managed new product launches, road shows, live demo & promotional activities.
• Managed and controlled marketing budget ensuring right allocation with positive ROI.
• Established and maintained commercial relationship with key customers to drive business.
• Liaised with agencies for organizing exhibitions & events, media buying and POSM production.
• Managed full analysis of price benchmarking, market trends and competitor’s activities.
• Conducted product knowledge training to sales team, promoters and merchandisers.
• Responsible for the marketing team recruitment, training, performance and development.


Company Details

Zonik - Philips: Domestic Appliances, Personal Care, Audio Video & Lighting

Khobar, Saudi Arabia

101-500 employees

Consumer Electronics

www.zonik.com

Jan 2011 to Nov 2015 (4 years 10 months)
Trade Marketing Manager at Zonik – Nokia & Zain - Telecommunication

Experience Details

Trade Marketing Manager

Marketing/PR/Advertising

Manager

• Developed trade marketing strategies to drive sellout and maximize in store visibility.
• Planned BTL campaigns and promotional activities to enhance shopper’s experience.
• Managed promoters and merchandising team to ensure in store execution excellence.
• Liaised with external agencies for point of sale material designing, production and distribution.
• Monitored and analyzed competitor’s activities, promotions and gather shopper insights.


Company Details

Zonik – Nokia & Zain - Telecommunication

Saudi Arabia

101-500 employees

Telecommunications

www.zonik.com

Sep 2008 to Dec 2010 (2 years 3 months)
Area Sales Supervisor at Ranbaxy Pharmaceuticals

Experience Details

Area Sales Supervisor

Pharmaceutical, Sales/Retail

Experienced (Non-Manager)

• Managed sales team to promote Antibiotic and GIT product lines in East Cairo.
• Developed sales strategy plans with distributors to achieve sales target value and volume.
• Established & maintained relationships with key opinion leaders to drive sales in medical institutes.
• Organized exhibitions and customer events to increase product awareness and preference.
• Developed sales team through on going field coaching on selling skills and market knowledge.


Company Details

Ranbaxy Pharmaceuticals (multinational)

Cairo, Egypt

N/A

Pharmaceuticals

www.ranbaxy.com

Nov 2006 to Aug 2008 (1 year 9 months)
Senior Medical Representative at AstraZeneca Pharmaceuticals

Experience Details

Senior Medical Representative

Pharmaceutical, Sales/Retail

Experienced (Non-Manager)

• Promoted GIT, Respiratory & Cardiovascular products in hospitals and private clinics in East Cairo.


Company Details

AstraZeneca Pharmaceuticals (multinational)

Cairo, Egypt

101-500 employees

Pharmaceuticals

www.astrazeneca.com

May 2004 to Oct 2006 (2 years 5 months)
Production Pharmacist at Sanofi Pharmaceuticals

Experience Details

Production Pharmacist

Manufacturing/Production

Entry Level

• Responsible for tablet manufacturing, dispensing, granulation, quality control and packing.


Company Details

Sanofi Pharmaceuticals (multinational)

Cairo, Egypt

101-500 employees

Pharmaceuticals

www.sanofi.com

Aug 2002 to Apr 2004 (1 year 8 months)

Achievements


• Mother’s Day Campaign 2016 “Digital, Video, Radio and Sport Clubs & In Mall Activations”
Highlighted our 4 product pillars, total sales increased by 20% vs. 2015.
Dominated modern trade MS: Actifry 62%, Blender 60%, Steam Iron 46% & Kitchen Machine 36%
Video Views 4.2M, engagement rate 42% (180K), 18K Participants, fan base 10%, page reach 17M



Best practice recognition by Philips MEA 2014
Certificate of appreciation by Philips MEA 2013


Developed loyalty programs, increased Zain SIM card sales by 34% vs. 2009
Designed Nokia security seal to differentiate from gray market, increased sales by 22% vs. 2009




Won East Cairo government hospital tender, increased antibiotic sales by 20% vs. 2007
Highest Performing Sales Team Award, achieved 120% of sales quota, 43% growth vs. 2006.



Achieved 110% of sales quota, and introduced 5 strategic products in 3 major hospitals
Won “Best Achiever Award”, achieved 137% of sales quota, 30% growth vs. 2003



Robustness project for tablet production saved drug raw materials by 11% vs. 2002
Introduced Environment, Health & Safety programs to ensure safe practice, achieved 0% injuries


Basketball University National tournment Gold medal in 2002

Education

Master of Business Administration in Marketing

Education Details

Master of Business Administration

Marketing

ESLSCA Business School, Egypt

B / Very Good / 75 - 85%

N/A

N/A

ESLSCA Business School
2003 - 2005
•Bachelor of Pharmacy in Pharmacy

Education Details

•Bachelor of Pharmacy

Pharmacy

October 6 University, Egypt

B / Very Good / 75 - 85%

N/A

N/A

October 6 University
1997 - 2002
College Diploma in Sales & Marketing

Education Details

College Diploma

Sales & Marketing

American University in Cairo (AUC), Egypt

B / Very Good / 75 - 85%

N/A

N/A

American University in Cairo (AUC)
1999 - 2001
High School - IGCSE

High School Details

IGCSE

Dar El Tarbiah School

Egypt

1997

A / Excellent / 85 -100%

N/A

Dar El Tarbiah School
1997

Training and Courses

Training/Course Details

Training the Trainer

Jun 2011

Philips

N/A

Training/Course Details

Certified Purchasing Professional

Feb 2011

Meirc

N/A

Training/Course Details

Marketing & Advertising in Telecom

Apr 2010

Zain

N/A

This profile is fresh!
Last update 1 days ago.

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Profile Skills and Keywords

AnalyticalArabicArea Sales SupervisorAstraZeneca PharmaceuticalsBeach & SunBrand & Product ManagementBudget ManagementBusiness AnalysisBusiness DevelopmentBusiness-orientedCertified Purchasing ProfessionalConsumer ElectronicsCreativeDigital MarketingEnglishGroupe SEB - Tefal & MoulinexHard WorkerKey Account ManagementManagementManufacturingMarket ResearchMarketingMarketing & Advertising In TelecomMarketing DirectorMarketing ManagerMarketing Strategies & PlanningMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft WordMusicOperationsPharmaceuticalPharmaceuticalsPharmacyProductionProduction PharmacistRanbaxy PharmaceuticalsRetailSalesSales & MarketingSales And Business DevelopmentSanofi PharmaceuticalsSenior Medical RepresentativeSocialSportsTeam Building And Leadership SkillsTelecommunicationsTrade & Shopper MarketingTrade Marketing ManagerTraining The TrainerTraveling

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Market Research

Market Research

: Expert

: Extreme - I love it!

:

More than 7 years

Business Analysis

Business Analysis

: Expert

: Extreme - I love it!

:

More than 7 years

Sales

Sales

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Marketing Strategies & Planning

Marketing Strategies & Planning

: Expert

: Extreme - I love it!

:

5-7 years

Brand & Product Management

Brand & Product Management

: Expert

: Extreme - I love it!

:

More than 7 years

Trade & Shopper Marketing

Trade & Shopper Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Budget Management

Budget Management

: Expert

: Extreme - I love it!

:

More than 7 years

Key Account Management

Key Account Management

: Expert

: Extreme - I love it!

:

More than 7 years

Sales and Business Development

Sales and Business Development

: Expert

: Extreme - I love it!

:

More than 7 years

Team Building and Leadership Skills

Team Building and Leadership Skills

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Analytical, Business-oriented, Hard worker, Creative, Social

Online Presence

https://eg.linkedin.com/in/karim-helmy-67664616

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