Basic Info

Karim Helmy

14 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Group Marketing Manager at Shabana Group

Experience Details

Group Marketing Manager

Marketing/PR/Advertising

Manager

• Develop commercial marketing strategies to build brand awareness & drive business revenue.
• Manage Annual Operating Plan (AOP) commercialization for retail & distribution business units.
• Lead ATL, BTL & E-Marketing campaigns, promotional activities and trade loyalty programs.
• Manage marketing budget to achieve sales value, volume, profit margin and maximize ROI.
• Business Development: Sales channels, B2B market, product mix, pricing and packaging.
• Lead market research on Shopper & consumer insights, competitors and market trends.
• Establish collaborative cross-functional team relationship with multiple stakeholders.


Company Details

Shabana Group

Cairo, Egypt

101-500 employees

Furniture , Manufacturing, Other - Not Classified

www.shabanagroup.com

Apr 2017 to present (7 months)
Business Owner at Schönheit Cosmetics

Experience Details

Business Owner

Marketing/PR/Advertising

Manager

Business Owner
Beauty & Cosmetics


Company Details

Schönheit Cosmetics

Cairo, Egypt

1-10 employees

Pharmaceuticals

N/A

Jul 2016 to Mar 2017 (8 months)
Marketing Director at Groupe SEB: Tefal & Moulinex

Experience Details

Marketing Director

Operations/Management, Marketing/PR/Advertising

Manager

• Managed company’s overall brand and product communication strategies.
• Liaised with International Business Units to develop global brand strategies in local markets.
• Lead ATL, BTL & E-marketing strategies to continue build brand awareness.
• Managed marketing P&L to ensure right budget allocation with positive ROI.
• Lead external agencies advertising, media, creative, print, production and research.


Company Details

Groupe SEB: Tefal & Moulinex (multinational)

Cairo, Egypt

101-500 employees

Consumer Electronics

WWW.GROUPESEB.COM

Dec 2015 to Jun 2016 (6 months)
Marketing Manager at Philips Consumer Electronics: Zonik

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

• Developed a winning Go-to-market strategy to drive business revenue and market share growth.
• Lead ATL, BTL & PR marketing campaigns, product launches, exhibitions and promotional activities.
• Managed budgeting and resource allocation ensuring positive marketing ROI.
• Analyzed consumer and shopper insights, market dynamics and competitor’s activities.
• Responsible for the marketing team performance, development, training and recruitment.


Company Details

Philips Consumer Electronics: Zonik

Khobar, Saudi Arabia

101-500 employees

Consumer Electronics

www.zonik.com

Jan 2011 to Nov 2015 (4 years 10 months)
Trade Marketing Manager at Nokia Telecommunications: Zonik

Experience Details

Trade Marketing Manager

Marketing/PR/Advertising

Manager

• Developed Trade Shopper Marketing strategies to drive sellout and maximize in-store visibility.
• Integrated brand and BTL marketing activities across traditional and modern trade channels.
• Lead 7 merchandisers to drive in-store guidelines, increased retail shelf shares by 40%.
• Liaised with external agencies for point of sale material designing, production and distribution.


Company Details

Nokia Telecommunications: Zonik

Khobar, Saudi Arabia

101-500 employees

Telecommunications

www.zonik.com

Sep 2008 to Dec 2010 (2 years 3 months)
Area Sales Manager at Ranbaxy

Experience Details

Area Sales Manager

Pharmaceutical, Sales/Retail

Manager

• Lead a sales team of 8 medical reps to promote GIT & Antibiotics product lines in East Cairo.
• Developed business plans for the region, projected sales value, volume and product mix.
• Sales Team of the Year Award 2007, achieved 120% of sales quota and 43% growth.
• Expanded distribution coverage by 35%, customer base by 40% and opened 9 major accounts.


Company Details

Ranbaxy (multinational)

Cairo, Egypt

More than 1000 employees

Pharmaceuticals

www.ranbaxy.com

Nov 2006 to Aug 2008 (1 year 9 months)
Senior Medical Representative at AstraZeneca

Experience Details

Senior Medical Representative

Pharmaceutical, Sales/Retail

Experienced (Non-Manager)

• Developed sales for GIT, Respiratory & Cardiovascular products in hospitals and private clinics.
• Best Sales Achiever Award 2005, achieved 137% of sales quota and 30% growth.
• Established strategic partnerships with 5 key accounts, achieved 110% of sales quota in 2004.


Company Details

AstraZeneca (multinational)

Cairo, Egypt

101-500 employees

Pharmaceuticals

www.astrazeneca.com

May 2004 to Oct 2006 (2 years 5 months)
Production Pharmacist at Sanofi

Experience Details

Production Pharmacist

Manufacturing/Production

Entry Level

• Managed a team of 26 technicians responsible for drug manufacturing and packaging (GMP).
• Lead Environment Health & Safety (EHS) programs to ensure safe productive practice.


Company Details

Sanofi (multinational)

Cairo, Egypt

101-500 employees

Pharmaceuticals

www.sanofi.com

Aug 2002 to Apr 2004 (1 year 8 months)

Achievements


• Mother’s Day Campaign 2016 “Digital, Video, Radio and Sport Clubs & In Mall Activations”
Highlighted our 4 product pillars, total sales increased by 20% vs. 2015.
Dominated modern trade MS: Actifry 62%, Blender 60%, Steam Iron 46% & Kitchen Machine 36%
Video Views 4.2M, engagement rate 42% (180K), 18K Participants, fan base 10%, page reach 17M



Best practice recognition by Philips MEA 2014
Certificate of appreciation by Philips MEA 2013


Developed loyalty programs, increased Zain SIM card sales by 34% vs. 2009
Designed Nokia security seal to differentiate from gray market, increased sales by 22% vs. 2009




Won East Cairo government hospital tender, increased antibiotic sales by 20% vs. 2007
Highest Performing Sales Team Award, achieved 120% of sales quota, 43% growth vs. 2006.



Achieved 110% of sales quota, and introduced 5 strategic products in 3 major hospitals
Won “Best Achiever Award”, achieved 137% of sales quota, 30% growth vs. 2003



Robustness project for tablet production saved drug raw materials by 11% vs. 2002
Introduced Environment, Health & Safety programs to ensure safe practice, achieved 0% injuries


Basketball University National tournment Gold medal in 2002

Education

Master of Business Administration in Marketing

Education Details

Master of Business Administration

Marketing

ESLSCA Business School, Egypt

B / Very Good / 75 - 85%

N/A

N/A

ESLSCA Business School
2003 - 2005
Bachelor of Pharmacy in Pharmacy

Education Details

Bachelor of Pharmacy

Pharmacy

October 6 University, Egypt

B / Very Good / 75 - 85%

N/A

N/A

October 6 University
1997 - 2002
College Diploma in Sales & Marketing

Education Details

College Diploma

Sales & Marketing

American University in Cairo (AUC), Egypt

B / Very Good / 75 - 85%

N/A

N/A

American University in Cairo (AUC)
1999 - 2001
High School - IGCSE

High School Details

IGCSE

Dar El Tarbiah School

Egypt

1997

A / Excellent / 85 -100%

N/A

Dar El Tarbiah School
1997

Certifications

IELTS Course
Jan 2013

Certificate details

IELTS Course

Jan 2013

6 out of 9

N/A

007392

University of Cambridge

International English Language Testing System

Training and Courses

Training/Course Details

Training the Trainer

Jun 2012

Philips

N/A

Training/Course Details

Certified Purchasing Professional

Feb 2011

Philips

N/A

Training/Course Details

Marketing & Advertising in Telecom

Apr 2010

Nokia

N/A

Training/Course Details

Finance for Non Finance Training

Feb 2016

Tefal & Moulinex: Groupe SEB

N/A

Training/Course Details

Train the Trainer

May 2013

Philips

N/A

Training/Course Details

Retail and Trade Marketing

Jan 2009

Nokia

N/A

Training/Course Details

Feasibility Study

Oct 2017

Shabana Group

N/A

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Last update was today

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Profile Skills and Keywords

AnalyticalArabicArea Sales ManagerAstraZenecaBeach & SunBrand & Product ManagementBudget ManagementBusiness AnalysisBusiness DevelopmentBusiness OwnerBusiness-orientedCertified Purchasing ProfessionalConsumer ElectronicsCreativeDigital MarketingEnglishFeasibility StudyFinance For Non Finance TrainingFurnitureGroup Marketing ManagerGroupe SEB: Tefal & MoulinexHard WorkerIELTS CourseKey Account ManagementManagementManufacturingMarket ResearchMarketingMarketing & Advertising In TelecomMarketing DirectorMarketing ManagerMarketing Strategies & PlanningMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft WordMusicOperationsOther - Not ClassifiedPharmaceuticalPharmaceuticalsPharmacyProductionProduction PharmacistRanbaxyRetailRetail And Trade MarketingSalesSales & MarketingSales And Business DevelopmentSanofiSenior Medical RepresentativeSocialSportsTeam Building And Leadership SkillsTelecommunicationsTrade & Shopper MarketingTrade Marketing ManagerTrain The TrainerTraining The TrainerTraveling

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Market Research

Market Research

: Expert

: Extreme - I love it!

:

More than 7 years

Business Analysis

Business Analysis

: Expert

: Extreme - I love it!

:

More than 7 years

Sales

Sales

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Marketing Strategies & Planning

Marketing Strategies & Planning

: Expert

: Extreme - I love it!

:

5-7 years

Brand & Product Management

Brand & Product Management

: Expert

: Extreme - I love it!

:

More than 7 years

Trade & Shopper Marketing

Trade & Shopper Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Budget Management

Budget Management

: Expert

: Extreme - I love it!

:

More than 7 years

Key Account Management

Key Account Management

: Expert

: Extreme - I love it!

:

More than 7 years

Sales and Business Development

Sales and Business Development

: Expert

: Extreme - I love it!

:

More than 7 years

Team Building and Leadership Skills

Team Building and Leadership Skills

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Analytical, Business-oriented, Hard worker, Creative, Social

Online Presence

https://eg.linkedin.com/in/karim-helmy-67664616

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