Basic Info

Karim Hedwan Abdeldayem

4 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Senior Digital Planner at Mediacom

Experience Details

Senior Digital Planner

Media/Journalism/Publishing, Marketing/PR/Advertising

Experienced (Non-Manager)

- Act as the digital head for Mediacom Egypt; advising, consulting and leading the media planning and communication strategy on a digital level for: GSK (GlaxoSmithKline), Mars, Siemens, Shell, Kenwood/DeLonghi.
- Delivered appropriate digital media campaigns that utilized channels including SEO, SEM, Display Campaigns, Retargeting, iVideo, Social Media, Mobile...etc.
- Understanding of SEO practices and keyword research techniques to ensure integration of natural search with PPC to deliver effective search campaigns
- Plan, execute and manage digital campaigns using Ad Serving platforms, Ad Networks and behavioral targeting systems.
- Used tracking technologies to ensure that correct tags are added to all media placements.
- Managing day-to-day client relationships through conference calls, emails and presentations with handling a schedule of daily contacts, scheduling, organizing, and prioritizing work to meet both client and company goals and deadlines.
- Obtain and study information about clients' products, brand details, marketing goals, marketing research, budget, KPIs, problems, advertising history, and business practices to offer effective plans and appropriate product assistance.
- Identifying target audiences and analyzing their characteristics, online behavior and media habits using digital media tools.
- Negotiate with the suppliers to provide client’s optimum rates, deals and getting a special discount for the agency.
- Evaluating and analyzing reports the effectiveness of campaigns in order to inform future campaigns.
- Facilitating tasks for key clients managing media planning, billing, reporting, trafficking, analytics and research.


Company Details

Mediacom (multinational)

Cairo, Egypt

11-50 employees

Media Production , Marketing and Advertising, Marketing and Advertising

www.mediacommena.com

Apr 2016 to present (8 months)
Digital Media Planner at Mediair

Experience Details

Digital Media Planner

Media/Journalism/Publishing, Creative/Design/Art, Marketing/PR/Advertising

Experienced (Non-Manager)

- Developing and implementing fully fledged digital media plans and strategies including: search, display, video ads and mobile for leading brands such as: IKEA, Toyota, Mountain View, Mousa Coast, Grand Heights, Carrefour, Magdi Yacoub Heart Foundation, Emirates NBD Bank, InShape Clinic, Universal Home Appliance, Tea ElArousa and Zeego Chips
- Attending monthly brainstorming sessions for social media clients.
- Managing day-to-day client relationships through conference calls, emails and presentations with handling a schedule of daily contacts, scheduling, organizing, and prioritizing work to meet both client and company goals and deadlines.
- Obtain and study information about clients' products, brand details, marketing goals, marketing research, budget, KPIs, problems, advertising history, and business practices to offer effective plans and appropriate product assistance.
- Identifying target audiences and analyzing their characteristics, online behavior and media habits using digital media tools: Effective Measure, , Omniture, Social Bakers, Insights MENA, Google Analytics, Google Display/Keyword planner, Alexa…etc.
- Attending brainstorming sessions for digital campaigns such as: search ads, display ads, Mobile/tablets apps, websites and social media content to provide the right media support.
- Negotiate with the suppliers to provide client’s optimum rates, deals and getting a special discount for the agency.
- Presenting media proposals, including timings, objectives, strategies, plan rationale and cost breakdowns to make sure reaching the client KPIs.
- Optimizing all running campaigns and interpreting their effectiveness and optimizing the activation placements accordingly.
- Evaluating and analyzing reports the effectiveness of campaigns in order to inform future campaigns.
- Facilitating tasks for key clients managing media planning, billing, reporting, trafficking, analytics and research.


Company Details

Mediair

Cairo, Egypt

11-50 employees

Online Media

http://mediairdg.com/

Jul 2014 to Mar 2016 (1 year 8 months)
Graphic Designer at Karim Hedwan

Experience Details

Graphic Designer

Creative/Design/Art

Student

- Graphic Design and Art Direction; Logo, Corporate Identities, Business Cards, Envelopes, Folders, Magazines, Flyers, Brochures, Posters, Magazine Ads, Banners, Billboards, Roll-Ups, Infographics, Presentations, Social Media Posts, Online Flash Banners, Websites and Mobile Applications.

- Keeping abreast of emerging technologies in new media, particularly design programs such as Photoshop, Illustrator, InDesign, Acrobat, Director, Dreamweaver, Flash, Maya and Mudbox.

- Retouching, color correction, photo selection and photo manipulation.

- Responsible for finalizing and following up printing the magazine and dealing with the print house regarding all issues of colors, bleed, margins, quality and guaranteeing having the final results to meet the top standards.

- Working on FMCG, Real Estate, Automotive, Restaurants & Cafes, hospitality, Financial Services, Fashion, Health/Fitness Clubs, Religious institutions, and NGO’s clients.

- Handling several tasks on clients such as: PepsiCo, Mercedes, Eight Fitness Club, Ladybird Fashion & Lifestyle Magazine, Chipsy (Lay's), Chipsy Delights, GlaxoSmithKline, Doritos, Arab Breast Care, Cairo Capital Club, CEO Insider Magazine, DEG Industrial, ElSadat Group, First Mall Magazine, herJeweller Accessories, IBA Group, iBuy it Digital Accessories, Ideal Ratings, Injaz Foundation, International Back Clinic, IRAM Jewellery, Maadi Clinic, Productive Muslim, Ram Universal Tours, Sombrero Mexican Food, YNK Advertising Agency.


Company Details

Karim Hedwan (multinational)

Cairo, Egypt

More than 1000 employees

Graphic Design

http://ladybirdmagazine.com/ladybird/

Oct 2012 to Nov 2015 (3 years 1 month)
Account Executive (intern) at Fortune Promoseven (FP7) Advertising Agency

Experience Details

Account Executive (intern)

Marketing/PR/Advertising , Analyst/Research, Operations/Management

Student

N/A


Company Details

Fortune Promoseven (FP7) Advertising Agency (multinational)

Cairo, Egypt

11-50 employees

Marketing and Advertising

www.fp7.com

Jul 2010 to Jul 2010 (1 month)
Graphic Designer (intern) at BrandNew Communications

Experience Details

Graphic Designer (intern)

Creative/Design/Art

Student

N/A


Company Details

BrandNew Communications

Cairo, Egypt

1-10 employees

Marketing and Advertising

http://www.brandnewads.com/

Jul 2009 to Oct 2009 (3 months)

Education

B.A in Integrated Marketing Communication

Education Details

B.A

Integrated Marketing Communication, Multimedia

Misr International University (MIU), Egypt

Not specified

N/A

N/A

Misr International University (MIU)
2007 - 2012
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Sunrise Language School

Egypt

2007

B / Very Good / 75 - 85%

N/A

Sunrise Language School
2007

Certifications

Certificate details

Google Adwords Certification

Jul 2014

N/A

N/A

N/A

Google

N/A

Training and Courses

Training/Course Details

Diploma in Auto-desk Maya

Jan 2014

Russian Culture Center RCC

N/A

Training/Course Details

Diploma in Graphics

May 2013

Russian Culture Center RCC

N/A

Training/Course Details

Final Cut Pro 7

Jun 2011

Apple Best Buy

N/A

Training/Course Details

Successful Negotiation: Essential Strategies and Skills

Jun 2015

University of Michigan

N/A

Training/Course Details

Printing Procedures

Apr 2013

International Printing House (IPH)

N/A

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Last update was today

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Profile Skills and Keywords

Account ExecutiveAdobe After EffectsAdobe FlashAdobe IllustratorAdobe IndesignAdobe PhotoshopAdobe PremiereArabicAutodesk MayaAutodesk MudboxCommunicatorCreativeDesignDetails-orientedDigital Media PlannerDiploma In Auto-desk MayaDiploma In GraphicsEnglishFinal CutFinal Cut Pro 7Fortune Promoseven (FP7) Advertising AgencyGoogle AdwordsGoogle Adwords CertificationGraphic DesignGraphic DesignerIntegrated Marketing CommunicationJournalismKarim HedwanLeaderManagementMarketingMarketing And AdvertisingMediaMedia ProductionMediacomMultimediaOnline MediaPlannerPrinting ProceduresProblem SolverPublishingResearchSenior Digital PlannerSuccessful Negotiation: Essential Strategies And Skills

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Illustrator

Adobe Illustrator

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Indesign

Adobe Indesign

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Premiere

Adobe Premiere

: Expert

: Extreme - I love it!

:

3-5 years

Final Cut

Final Cut

: Expert

: Extreme - I love it!

:

5-7 years

Google Adwords

Google Adwords

: Expert

: Extreme - I love it!

:

1-3 years

Adobe Flash

Adobe Flash

: Advanced

: Extreme - I love it!

:

3-5 years

Adobe After Effects

Adobe After Effects

: Advanced

: Extreme - I love it!

:

3-5 years

Autodesk Maya

Autodesk Maya

: Beginner

: Extreme - I love it!

:

Less than 1 year

Autodesk Mudbox

Autodesk Mudbox

: Beginner

: High

:

Less than 1 year

Key Skills

Leader, Planner, Communicator, Problem Solver, Details-oriented

Online Presence

https://eg.linkedin.com/in/karimhedwanwww.facebook.com/karimhedwanhttps://twitter.com/KarimHedwanwww.behance.net/karimhedwan

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