Basic Info

Karim Harraz

3 years

Giza, Egypt

Bachelor's Degree

Experienced

Work Experience

Senior Digital Marketing Specialist at Monginis Bakery

Experience Details

Senior Digital Marketing Specialist

Business Development, Marketing/PR/Advertising

Experienced (Non-Manager)

Social Media Platforms Ownership:
Create engaging content to post daily post to our Facebook page and Instagram account.
Post at least one tweet weekly, engage with audience daily.
Crafting engaging content for campaigns, occasions, etc.
Respond to Instagram/Twitter mentions, comments, etc on a daily basis.
Monitor brand mentioning on daily basis.
Conduct a bi-monthly competitive analysis across multiple platforms.

Online Media Partnerships:
Maintain an ongoing relationship with online food ordering platforms (Otlob, ElMenus, etc).
Weekly communicating with partners, to plan for campaigns with different potential online media partners to maximize brand visibility, online sales, etc.
Maintaing online products' database including full details such as SEO settings, pricing, description, etc.
Communicating with different departments asking about new products/prices on a biweekly basis.

Advertising:
Create, post and manage Facebook posts.

Analysis Reports:
Social media reporting on a biweekly basis

Online CRM:
Supervise the CRM team on how they respond and engage with our FB audience.
Conduct customized engagements with Twitter and Instagram followers.


Company Details

Monginis Bakery (multinational)

Cairo, Egypt

More than 1000 employees

FMCG, Food and Beverage Production

monginisbakery.com

Dec 2015 to present (1 year)
Digital Marketing Specialist at Damlag S.A.E.

Experience Details

Digital Marketing Specialist

Marketing/PR/Advertising , Creative/Design/Art, Media/Journalism/Publishing

Experienced (Non-Manager)

N/A


Company Details

Damlag S.A.E.

Cairo, Egypt

51-100 employees

Marketing and Advertising, Internet/E-commerce, Marketing and Advertising

www.damlag.com

May 2015 to Dec 2015 (7 months)
Digital Marketing and PR Specialist at Modern Science and Arts University

Experience Details

Digital Marketing and PR Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

E-Marketing and PR Specialist
Modern Sciences and Arts University
Responsibilities:
E-Marketing and Search Engine Optimization:
I manage a team of 25 trainees to process and handle applications and queries made online. During the last high-season of 2014; the team processed an average of 200 requests per day and a total of approximately 1800 unique cases.
I also advise and demonstrate to our webmaster new keywords, hash tags, tools and designs to enhance website ranking and usability.
Social Media Marketing:
Increased total followers base on Facebook page by +818% over 7 consecutive quarters (from 12,351 to 101,096 by December 2014).
• Creating & managing content for the Facebook page, Facebook Group
• Facilitate communication between existing customers and the university departments and faculties.
• Communicate, resolve and process queries and requests made by potential customers.
• Google+, Twitter; created the official accounts and update them daily.
• YouTube channel: Collected, reviewed and edited all relevant media to be posted to refurbished YouTube channel. Updated daily.
• MSA Website; constantly update content and media.
Presentations:
• Conduct face-to-face presentations to students in schools across Cairo targeting increasing awareness of MSA University and its benefits while directly increasing enrollment by offering discounts for early applications.
Total schools presented to: 94 schools
Total students presented to: 3500 students (approx.)
Event Management:
Organizing and hosting; Graduation ceremony, IGCSE exams, new-students’ orientation, annual employment fair, various conferences, seminars and exhibitions.
Miscellaneous Marketing:
Marketing developer for MSATV, MSA Radio, TYF (Tourism campaign).
Collecting, reviewing, advising, filtering and selection of business offers made to MSA University.


Company Details

Modern Science and Arts University

6th of October City, Egypt

101-500 employees

Education

http://www.msa.edu.eg/msauniversity/

Mar 2013 to May 2015 (2 years 2 months)
Digital Marketing Executive at Eventgate.net Social Hub, Cairo

Experience Details

Digital Marketing Executive

Marketing/PR/Advertising

Entry Level


• Creating Customerized and creative presentations, media kits, rate cards, etc.
• Identify and Pursue leads and pitching opportunities for sponsoring online platform.
• Identify and create innovative solutions for sales/barter deals.
• Maintain superior understanding of clients' major marketing initiatives, systems, and logistical processes.
• Analyze all the available user-generated data and web metrics to determine how it can be monetized and sold.
• Consistently inform management of all competitive policies and practices.
• Advise on pricing strategies based on the market.


Company Details

Eventgate.net Social Hub, Cairo

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Aug 2012 to Dec 2012 (4 months)

Education

BA in Marketing and International Business

Education Details

BA

Marketing and International Business

Modern Sciences and Arts University (MSA), Egypt

B / Very Good / 75 - 85%

Relevant Courses Studied: • Ad

Graduation Marketing Research Project: Excellent "Measuring the Effectiveness of Customerization on Maximizing Consumer Satisfaction." Grade: Excellent (A)

Modern Sciences and Arts University (MSA)
2008 - 2012
High School - IGCSE

High School Details

IGCSE

Kuwait English School

Kuwait

2005

A / Excellent / 85 -100%

8 IGCSE subjects – 2 AS level (Mathematics – Physics) (90%)

Kuwait English School
2005

Training and Courses

Training/Course Details

Marketing in a Digital World

Sep 2016

University of Illinois at Urbana Champaign

N/A

Training/Course Details

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

Sep 2016

University of Illinois at Urbana Champaign

N/A

Training/Course Details

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

Sep 2016

University of Illinois at Urbana Champaign

N/A

Training/Course Details

Digital Marketing Channels : The Landscape

Sep 2016

University of Illinois at Urbana Champaign

N/A

Training/Course Details

Digital Marketing Channels : planning

Sep 2016

University of Illinois at Urbana Champaign

N/A

Training/Course Details

Digital Marketing Specialization: Capstone Project

Oct 2016

University of Illinois at Urbana Champaign

N/A

Training/Course Details

Social Media Marketing specialization : What is Social?

Sep 2016

Northwestern University

N/A

Training/Course Details

Social Media Marketing Specialization : The Importance of Listening

Sep 2016

Northwestern University

N/A

Training/Course Details

Social Media Marketing Specialization : Engagement & Nurture Marketing Strategies

Sep 2016

Northwestern University

N/A

Training/Course Details

Social Media Marketing Specialization: Content, Advertising & Social IMC

Sep 2016

Northwestern University

N/A

Training/Course Details

Social Media Marketing Specialization : The Business of Social

Sep 2016

Northwestern University

N/A

Training/Course Details

Social Media Marketing Specialization : Social Marketing Capstone Project

Sep 2016

Northwestern University

N/A

Training/Course Details

Introduction to Search Engine Optimization

Sep 2016

University of California, Davis

N/A

Training/Course Details

Search Engine Optimization Fundamentals

Oct 2016

University of California, Davis

N/A

Training/Course Details

Optimizing a Website for Search

Dec 2016

University of California, Davis

N/A

Training/Course Details

Advanced Content and Social Tactics to Optimise SEO

Dec 2016

University of California, Davis

N/A

Training/Course Details

Advanced Search Engine Optimization Strategies

Dec 2016

University of California, Davis

N/A

Training/Course Details

Website Optimization Client Report Project

Dec 2016

University of California, Davis

N/A

This profile is fresh!
Last update 12 days ago.

Jobseeker photo

Profile Skills and Keywords

ActingAdobe PhotoshopAdvanced Content And Social Tactics To Optimise SEOAdvanced Search Engine Optimization StrategiesArabicBusinessCommunication SkillsCreativeDesignDetails-orientedDigital Analytics For Marketing Professionals: Marketing Analytics In PracticeDigital Analytics For Marketing Professionals: Marketing Analytics In TheoryDigital MarketingDigital Marketing And PR SpecialistDigital Marketing Channels : PlanningDigital Marketing Channels : The LandscapeDigital Marketing ExecutiveDigital Marketing SpecialistDigital Marketing Specialization: Capstone ProjectE-commerceE-marketingEducationEnglishFMCGFood And Beverage ProductionHandles StressInitiativeInspiring OthersInternetIntroduction To Search Engine OptimizationJournalismMarketingMarketing And AdvertisingMarketing And International BusinessMarketing In A Digital WorldMediaMicrosoft ExcelMicrosoft PowerPointMicrosoft WordMonginis BakeryOptimizing A Website For SearchPRPresentation SkillsPresenterProblem SolverPublic Relations (PR)PublishingSearch Engine Optimization FundamentalsSenior Digital Marketing SpecialistSocial Media MarketingSocial Media Marketing Specialization : Engagement & Nurture Marketing StrategiesSocial Media Marketing Specialization : Social Marketing Capstone ProjectSocial Media Marketing Specialization : The Business Of SocialSocial Media Marketing Specialization : The Importance Of ListeningSocial Media Marketing Specialization : What Is Social?Social Media Marketing Specialization: Content, Advertising & Social IMCTeam BuildingTechnologyWebsite Optimization Client Report Project

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

3-5 years

Internet

Internet

: Expert

: Extreme - I love it!

:

3-5 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

3-5 years

E-marketing

E-marketing

: Expert

: Extreme - I love it!

:

3-5 years

Communication Skills

Communication Skills

: Expert

: Extreme - I love it!

:

More than 7 years

Presentation Skills

Presentation Skills

: Expert

: Extreme - I love it!

:

More than 7 years

Public Relations (PR)

Public Relations (PR)

: Expert

: Extreme - I love it!

:

3-5 years

Fields of Expertise

marketing

marketing

: Expert

: Extreme - I love it!

:

3-5 years

PR

PR

: Expert

: Extreme - I love it!

:

3-5 years

Social Media Marketing

Social Media Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Key Skills

Presenter, Initiative, Problem Solver, Details-oriented, Handles Stress

Online Presence

https://eg.linkedin.com/in/karim-harraz-74bb67115https://www.facebook.com/harraz.karim

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