Karim Mohammed Harraz

Digital Marketing ManagerFull Time

• Job Details:Digital Marketing and social media marketing: - Establishing a new unit in the company to implement digital marketing as a new service. - Managing the digital marketing channels for Picturate ME and their clients. - Managing the marketing team to create content and artwork for over 10 industries. - Create and manage social media advertising and media buying for B2B and B2C industries. - Conduct advertising and retargeting campaigns on multiple platforms for multiple accounts. Website development: - Manage the web development team as we create objective-oriented websites designed to drive users down strategically-designed user funnels. - Managing the websites’ management processes to make sure all data is updated, KPIs are closely monitored, and ensuring the website experience matches the overall integrated marketing strategy.

Regional Digital Marketing ManagerFull Time

• Job Details:Responsible for strategic planning and administering the overall direction and goals for online advertising campaigns, with a focus on optimization strategies. Key responsibilities: - Drive targeted traffic to multiple VAS platforms across the MEA region. - Optimize marketing automation instances and lead nurturing processes through email, content, and digital media campaigns. - Determine the advertising goals in line with business objectives, and execute campaigns for multiple media content types across multiple regions simultaneously. - Create and execute online marketing campaigns with specific targeting. - Create digital marketing SOPs to effectively manage the digital marketing team across multiple offices.

Digital Marketing ManagerFull Time

• Job Details:Content Marketing: Manage the company blog. Choose content topics, manage and edit content and artwork, publish and maintain articles, create and send English and Arabic newsletters. Distribute content across the WWW, on our social media channels as well as on relevant news sites, resources and social media groups and communities. Digital Marketing: Propose, create and manage social media ads campaigns including, but not limited to, Facebook re-marketing campaigns. Social Media Marketing: Manage all social media channels across 5 platforms. Create and foster relationships with relevant communities. Influencer Marketing: Continuously approach and communicate with industry-leading influencers in publishing and elearning (individuals as well as entities) to effectively reach larger audiences of our potential target markets. Continuously approach and communicate with educational institutes to provide live training on “why and how to create ebooks” in order to brand our software as a crucial edtech tool. Affiliate Marketing: Organize and execute campaigns to increase the number of our affiliates, while providing them with the needed tools, materials and training to increase their incoming revenues.