Karim Assem Zahwy

Events & Operations DirectorFull Time

• Job Details: Developed and executed the launching event of Egypt Calendar at BUE, Starring Tamer Hosny & Jason Derulo with a budget of EGP 12 Million and 15,000 attendees.  Executed the event of Afro Jack, Sharmoofers and Disco Masr at Al Manara Capital with a budget of EGP 6 Million and 8,000 attendees.  Developed and executed AUC Dressing up the Campus for second semester orientation 2019.  Developed and executed Mars Wrigley Ramadan office decoration and code of conduct activation.  Developed and executed the renovation plan of outdoor billboards and signs of Blue Pearl Town House, Sidi Abdel Rahman, North Coast.  Executed OmaintecInternational Exhibition & Conference held on November 17-19, 2016 in Al Saraya Ballroom at Intercontinental City Stars with a budget of EGP 3.5 Million and 2,000 attendees  ExecutedIncolab Professional Practice for Sampling and Analysis of Coal Conference, January 2017 in Dusit Ballroom at DusitThaniHotel with a budget of EGP 450,000 and 250 attendees.

General ManagerFull Time

• Job Details: Oversaw the development and implementation of marketing programs including website, budget and measuring matrix, marketing materials, email blast, corporate events, direct mail and trade show for high profile corporate clients such as Mobinil, Grundfos, Mangroovy Residence, Philips, Kuwadico, SIDC, Itida, Sima, Mundipharma, and Blue Pearl Real Estate.  Conceptualized and orchestrated more than 30 high profile corporate mega events, CSR events, launching, retailer events, grand openings, and exhibitions with a budget that ranged between EGP 400,000 and 2,000,000 and number of attendees that ranged between 300 and 6000.  Evaluated client research, market conditions, and competitor data and implemented marketing plan alterations as needed.  Created new business opportunities by identifying creative events ideas in line with key marketing objectives for the client.  Created and operated the agency‟s own annual exhibitions such as initiating the idea of “Door 2 Door Real Estate Exhibition” and “Smart Jobs Exhibition”, both held in October 2013/2014 at Smart Village Convention Centre.  Maintained powerful and professional relationships with clients to meet the agency‟s core values through building trust and communicating effectively.

Account Director/Marketing ManagerFull Time

• Job Details: Developed and executed marketing campaigns of major accounts in North Africa(Egpt, Libya and Algeria) for three consecutive years (2007-2010) with a budget that culminated by year 2010 to EGP 55,000,000.00 such as Tog Lybia, Taqnya Libya, Libya Motor Show, Tripoli International Fair, Libya Oil and Gas,Batimatic Alger, Mercedes Benz, Toshiba, Automech Egypt, Cairo ICT, Intergas Egypt, and Inter Build Egypt Summer Campaigns at the Egyptian North Coast in 2006.  Developed and managed the marketing plan of the entire product line life cycle from strategic planning to tactical activities.  Developed and executed more than 100 mega events, exhibitions, CSR events, launching events, and conferences with a total of number of attendees that ranged between 1000 and 6000 and a budget that ranged between 1 and 16 million EGP.  Created competitive positioning strategies and communications plans resulting in achieving maximum exposure for new branding and logo identity and eventually increase in sales of client corporates.  Implemented market research and analysis to screen the market for potential clients, and identify competitors „offers to enhance agency‟s product offering and service.  Built a high-spirited team of eight by identifying the required calibre, interviewing candidates, envisioning their role in relation to each other and finally maintain a well-balanced business relationship with each.  Acted as a brand ambassador of the agency at clients‟ events, trade shows, conferences and exhibitions.  Managed the after sales services and/or requests of clients accommodating their needs andfulfilling the contract‟s terms in order to maintain the agency‟s professional reputation and the strong professional relationships initiated with clients.  Developed and maintained strong professional relationships with major manufacturers and suppliers to ensure provision of quality and competitive quotations resulting in minimizing cost and subsequently increasing the agency‟s profit.