Basic Info

Karim Zahwy

10 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Freelancer at Freelancer

Experience Details

Freelancer

Operations/Management, Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

• Developed and executed the renovation plan of outdoor billboards and signs of Blue Pearl Town House, Sidi Abdel Rahman, North Coast.

• Executed Omaintec International Exhibition & Conference held on November 17-19, 2016 in Al Saraya Ballroom at Intercontinental City Stars with a budget of EGP 3.5 Million and 2,000 attendees

• Executed Incolab Professional Practice for Sampling and Analysis of Coal Conference, January 2017 in Dusit Ballroom at Dusit Thani Hotel with a budget of EGP 450,000 and 250 attendees.


Company Details

Freelancer

Cairo, Egypt

1-10 employees

Marketing and Advertising, Entertainment

N/A

Jul 2015 to present (1 year 9 months)
General Manager at Tactics advertising & events (Start-up)

Experience Details

General Manager

Operations/Management, Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

• Oversaw the development and implementation of marketing programs including website, budget and measuring matrix, marketing materials, email blast, corporate events, direct mail and trade show for high profile corporate clients such as Mobinil, Grundfos, Mangroovy Residence, Philips, Kuwadico, SIDC, Itida, Sima, Mundipharma, and Blue Pearl Real Estate.

• Conceptualized and orchestrated more than 30 high profile corporate mega events, CSR events, launching, retailer events, grand openings, and exhibitions with a budget that ranged between EGP 400,000 and 2,000,000 and number of attendees that ranged between 300 and 6000.

• Evaluated client research, market conditions, and competitor data and implemented marketing plan alterations as needed.

• Created new business opportunities by identifying creative events ideas in line with key marketing objectives for the client.

• Created and operated the agency’s own annual exhibitions such as initiating the idea of “Door 2 Door Real Estate Exhibition” and “Smart Jobs Exhibition”, both held in October 2013/2014 at Smart Village Convention Centre.

• Maintained powerful and professional relationships with clients to meet the agency’s core values through building trust and communicating effectively.


Company Details

Tactics advertising & events (Start-up)

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

May 2013 to Jul 2015 (2 years 2 months)
Account Director/Marketing Manager at Pico International Egypt

Experience Details

Account Director/Marketing Manager

Project/Program Management, Operations/Management, Marketing/PR/Advertising

Manager

• Developed and executed marketing campaigns of major accounts in North Africa (Egpt, Libya and Algeria) for three consecutive years (2007-2010) with a budget that culminated by year 2010 to EGP 55,000,000.00 such as Tog Lybia, Taqnya Libya, Libya Motor Show, Tripoli International Fair, Libya Oil and Gas, Batimatic Alger, Mercedes Benz, Toshiba, Automech Egypt, Cairo ICT, Intergas Egypt, and Inter Build Egypt Summer Campaigns at the Egyptian North Coast in 2006.

• Developed and managed the marketing plan of the entire product line life cycle from strategic planning to tactical activities.

• Developed and executed more than 100 mega events, exhibitions, CSR events, launching events, and conferences with a total of number of attendees that ranged between 1000 and 6000 and a budget that ranged between 1 and 16 million EGP.

• Created competitive positioning strategies and communications plans resulting in achieving maximum exposure for new branding and logo identity and eventually increase in sales of client corporates.

• Implemented market research and analysis to screen the market for potential clients, and identify competitors ‘offers to enhance agency’s product offering and service.

• Built a high-spirited team of eight by identifying the required calibre, interviewing candidates, envisioning their role in relation to each other and finally maintain a well-balanced business relationship with each.

• Acted as a brand ambassador of the agency at clients’ events, trade shows, conferences and exhibitions.

• Managed the after sales services and/or requests of clients accommodating their needs and fulfilling the contract’s terms in order to maintain the agency’s professional reputation and the strong professional relationships initiated with clients.

• Developed and maintained strong professional relationships with major manufacturers and suppliers to ensure provision of quality and competitive quotations resulting in minimizing cost and subsequently increasing the agency’s profit


Company Details

Pico International Egypt (multinational)

Cairo, Egypt

51-100 employees

Marketing and Advertising

N/A

Jan 2004 to Oct 2010 (6 years 9 months)
Display Specialist at Samsung Electronics Egypt

Experience Details

Display Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

• Developed a display plan including floor plans based on traffic flow, three-dimensional displays of goods and services window displays, interior point of sale displays and special promotions and general merchandising.

• Organized outdoors showrooms with partner’s sales points.
• Participated in preparing advertising campaigns through various media channels such as newspapers, radio and TV commercials.

• Handled barter deals and joint promotion with Americana Group - KFC


Company Details

Samsung Electronics Egypt (multinational)

Cairo, Egypt

101-500 employees

Electronics and Semiconductors

N/A

Oct 2001 to Dec 2003 (2 years 2 months)
Market Analyst and Public Relation at Fortune Promoseven, Egypt

Experience Details

Market Analyst and Public Relation

Marketing/PR/Advertising

Entry Level

• Promoted the services offered by the firm through tied and proven advertising and sales techniques.

• Demonstrated excellent communication and influencing skills in dealing with clients whether in person or electronically via emails to maintain senior level press and media contacts.

• Participated in planning large scales events with more than 1000 guests in attendance.


Company Details

Fortune Promoseven, Egypt (multinational)

Cairo, Egypt

51-100 employees

Marketing and Advertising

N/A

Jun 2000 to Aug 2001 (1 year 2 months)

Education

Business Administration in Management – English Section

Education Details

Business Administration

Management – English Section

Modern Academy Maadi, Egypt

C / Good / 65 - 75%

Management Economics Accounting Marketing Statistics

N/A

Modern Academy Maadi
1997 - 2001
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Saint Fatima Language Schools

Egypt

1997

C / Good / 65 - 75%

N/A

Saint Fatima Language Schools
1997

Training and Courses

Training/Course Details

Advanced Talent Enrichment Programme (TEP)

Nov 2007

Singapore

•Finance for Non-Finance Managers. •Leadership •Sales Performance through Consultative Selling. (Incorporating negotiation and closing the deal). •Achieving Peak Performance

This profile is fresh!
Last update 7 days ago.

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Profile Skills and Keywords

Account Director/Marketing ManagerAdvanced Talent Enrichment Programme (TEP)ArabicBudgetingBusiness-orientedDesigns & ProductionDisplay SpecialistElectronics And SemiconductorsEnglishEntertainmentEvents & Exhibitions ManagementExecutorFortune Promoseven, EgyptFreelancerGeneral ManagerHandles StressHard WorkerLeaderManagementManagement English SectionMarket Analyst And Public RelationMarketingMarketing And AdvertisingMicrosoft OfficeO Creative Market Planning & ExecutionO Product Positioning & BrandingO Public Relations & Agency ManagementO Team Leadership & SupervisionPico International EgyptProgram ManagementProjectProject ManagementSamsung Electronics Egypt

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Project Management

Project Management

: Expert

: Extreme - I love it!

:

More than 7 years

Designs & Production

Designs & Production

: Expert

: Extreme - I love it!

:

5-7 years

Events & Exhibitions Management

Events & Exhibitions Management

: Expert

: Extreme - I love it!

:

More than 7 years

Budgeting

Budgeting

: Expert

: Extreme - I love it!

:

5-7 years

o Creative Market Planning & Execution

o Creative Market Planning & Execution

: Expert

: High

:

More than 7 years

o Team Leadership & Supervision

o Team Leadership & Supervision

: Expert

: Extreme - I love it!

:

More than 7 years

o Product Positioning & Branding

o Product Positioning & Branding

: Expert

: Extreme - I love it!

:

More than 7 years

o Public Relations & Agency Management

o Public Relations & Agency Management

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Executor, Leader, Business-oriented, Hard worker, Handles Stress

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