karim wael

Content SpecialistFull Time

• Job Details:• Acted as the main point of contact between management, social media, merchant, and design teams to ensure smooth communication and task coordination. • Reviewed and approved design materials to ensure quality and alignment with requirements. • Wrote, scheduled, and published content for Facebook, Instagram, and LinkedIn, ensuring alignment with campaign objectives and audience engagement. • Developed and executed SMS and push notification campaigns, including content creation, segmentation, and scheduling using Cequance. • Handled full community moderation across social media platforms to ensure timely responses and high engagement. • Planned and executed paid media campaigns, including media planning, audience targeting, budgeting, and performance optimization via Meta Ads Manager. • Entered and managed data on the backend of the website and mobile application to support marketing activities. • Prepared daily GMV and sales performance reports to monitor merchant progress and suggest improvement strategies. • Conducted market research to identify merchant offers and optimize promotional opportunities. • Collaborated with the merchant team to create and evaluate promotional offers and analyzed their impact on sales.

Digital MarketerInternship

• Job Details:• Developed engaging copy for various digital marketing campaigns. • Created and managed content for social media platforms, ensuring consistency with the brand's voice. • Organized and maintained content calendars to streamline content production. • Managed and optimized Facebook Ads campaigns to drive engagement and reach. • Conducted market research to identify trends and opportunities for the brand.