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karim Mohamed Eid

Sales & Marketing Director: at iPower

Riyadh, Saudi Arabia

Work Experience

  • Sales & Marketing Director:Full Time

    iPower

    Jun 2018 - Present -7 yrs

    Egypt , Cairo

    • Job Details:• Manage sales, marketing and business development channel relationships and programs in Egypt with Distributors, Consultants, Contractors and End Users. • Promoting iPower products, solutions, services and MEP projects (Trading, Contracting and Service) for MV & LV Switchgear, Transformer, Busway, Motor, Dive, Lighting, BMS, Light Current, Solar Energy, IT & Networking and Electrical Supplies in Egypt. • Analyzing the product portfolio’s profitability in both short term and long term to ensure a profitable growth and competitive price level in coordination with front end sales organization. • Define and implement targeted strategies, execute detailed business plans to increase market share and profitability for all products, solution and services • Communicate with the front-end sales team to review and approve customer opportunities in pipeline and support them to close it and then define / develop annual sales forecast and market share growth of the company. • Determine product specifications and generate product requirements and coordinate with the prequalification team to ensure that the product is specified in the projects’ tender documents. • Evaluate the existing product gaps compared to competition per market segment and determine the sales of present products to have a clear insight on market requirements in order to define the marketing strategy and plan. • Monitor competition through product, value and market analysis while keeping up with industry technologies and trends. • Provide inputs about the market potential, price and positioning of the products then conducting analysis and delivering information about the competitor’s business. • Support product marketing team in initiating benchmarking internally as well as externally regarding pricing strategy in each market and/or sales channel / product. • Execute product marketing campaigns, seminars and training through digital and on ground channels and conduct regular visits to the customers. • Ensure that the branding policy of the channels are implemented in effective manner.
  • Country Sales & Marketing ManagerFull Time

    EAE

    Dec 2016 - Dec 2017 -1 yr

    Saudi Arabia , Riyadh

    • Job Details:• Ownership of direct/indirect Sales & Business Development activities for EAE products portfolio in KSA, with the possibility of covering other countries; provide strategic direction and goals. • Identify sales target / budget then assist to achieve assigned goals, target and budget (Booking, Invoicing, Margin and Customer satisfaction) with sales teams. • Produce sales strategies to establish business and maintain profitable growth, for channel partners, contractors, consultant and end user in KSA. • Accurately forecast future sales and forming sales plans to adapt to continuous shifts in the marketplace and accountable for profit and timely cash collection targets. • Drive sales revenue by building strong channel networks and developing strong business relationships. • Carry out market research and identify potential new channels in order to increase the company’s market share and follow up quarterly with marketing team through corrective action plan. • Coordinate and follow up to add EAE to the approved vendor list (AVL) from the early stage in projects under design with end user & consultant and secure the approval for the technical submittal in running projects. • Getting competitive market information / intelligence and competitor's activities then work to secure technical approvals and P.O’s with acceptable terms. • Plan and carry out direct sales & marketing activities to identify project key persons, agreed budgets, time scales and all required project information. • Share project details, successful information and Identify analysis & reports, new business opportunities and provide support to all teams in the company. • Develop and maintain account profile, commercial strategic plan for each targeted customer. • Plan promotional efforts, execute presentations, training, seminars and business forums sessions to gain consultants and end users approval for EAE products. • Launch new product ranges across a variety of channels and assists with the production of market analysis.
  • Regional Sales & Specification Manager:Full Time

    Eaton

    Oct 2013 - Oct 2016 -3 yrs

    Saudi Arabia , Riyadh

    • Job Details:• Lead business growth and profitability for Eaton in KSA market and promoting products range, solution and services of MV & LV Switchgear, RMU, Transformer, Busway, Dive, UPS, WD, Lighting, and Wiring Devices for short & long term business. • Manage sales teams to achieve assigned goals, target and budget (Booking volume, Invoicing, Margin and Customer satisfaction) with end user, consultant & contractor • Make use of all relevant information sources and rigorously follow up and prioritize all qualified leads in order to prospect for new business opportunities. • Analyzing markets in terms of trends, size and needs then planning and implementing sales & marketing plans across KSA to achieve goals, targets and increase sales volume. • Proactively develop relationships with existing, new and prospective customers and establish relationships with key executives and central decision makers. • Manage the submission process for Eaton pre-qualification to the end users then follow up closely to add Eaton to the approved vendor list (AVL) in the early stage. • Manage and secure the approval for the technical submittal in running projects. • Get competitive market information / intelligence and competitor's activities then work to secure the approval and the order with acceptable terms. • Plan and carry out direct sales & prescription activities to identify project key persons, agreed budgets, time scales and many other required project information. • Share project details, successful information and Identify analysis & reports, new business opportunities and provide support to all teams in the company. • Develop / maintain account profile, commercial strategic plan for each customer. • Specifying total opportunity, areas where Eaton has the greatest likelihood of success, decision makers, recommended actions, and status of priority initiatives. • Conduct marketing research and analysis to create marketing and business plans. • Plan promotional efforts, execute presentations, training, seminars and business forums sessions to gain consultants and end users approval for Eaton products.
  • Regional Account ManagerFull Time

    Schneider Electric

    Jun 2009 - Oct 2013 -4 yrs, 4 months

    Saudi Arabia , Riyadh

    • Job Details:• Lead business growth and profitability for Schneider in many segments (Education, Defense & Healthcare and etc…) for MV & LV Switchgear, Transformer, Busway, Dive, BMS, Wiring Devices, Light Current, CCTV, Industrial Automation, UPS, KNX, IT and Data Center for short & long term business sustenance in KSA. • Achieve assigned goals, target and budget of the market segment (Booking volume, Invoicing, Margin and Customer satisfaction). • Work with key players to minimize issues in the closing order and ensure company targets and customer objectives are met in the agreed time frame. • Build, Develop and maintain various relationships and lobbying with all key stakeholders within the assigned accounts (Contractors, Consultants & End Users) to promote Schneider and establishing relationships with new accounts • Build, propose and implement specific business plan and follow the local action plan with each channel and assigned accounts then liaise closely with all BU’s. • Manage the submission process of Schneider pre-qualification to end users and ministries to add Schneider to the approved vendor list in the design stage. • Manage and secure the approval for the technical submittal in running projects. • Get competitive market information / intelligence and competitor's activities and work to secure approval and purchase order (P.O) to acceptable terms. • Map out the key players & key decision makers in the assigned accounts, analyze sales activity data and determine sales implementation strategy to ensure the highest financial profitability and success. • Develop the competitive sales and marketing strategy that anticipates competitor actions and meet customer objectives to articulate the value proposition. • Ensure that forecasting is accurate with regards to the value, timeline of closure and probability of closure for the running and coming business. • Understanding of political relationships and their impact within the customer account to determine appropriate sales and marketing approach for each level. • Plan, coordinate & conduct required communication campaigns for trainings & seminars and arrange for required tools for customers.
  • Education

    • Master's Degree in Business Administration

      ESLSCA Business School

      Jan 2022 

    • Master's Degree in Business & Information Technology

      Ain Shams University (ASU)

      Jan 2020 

    • Bachelor's Degree in Electrical Engineering

      Higher Technological Institute (HTI)

      Jan 2003 

    Achievements

    In Eaton: · Achieved triple target of my annual sales and prescription (approval) targets in 2015. · Achieved double target of my annual sales and prescription (approval) targets in 2014. · Sell the first RMU (4-Pcs) for Eaton in KSA to Ministry Of Justice without SEC approval. · Get the first IEC approval & order for Eaton in Eastern Province (420 K.USD) in 2014. · Get approvals and orders for complete power & ELV scope in Riyadh Metro Project (1.2 M.USD). In Schneider Electric: · Achieved double target (122 MSAR) of my annual sales and approval targets (58 MSAR) in 2012. · Achieved double target (58 MSAR) of my annual sales and approval targets (30 MSAR) in 2011. · Increase market share and sales in education segment (from 32% in 2010 to 86% in 2012). In Khusheim Company for Industrial Equipment: · Increase the monthly sales of Abha Branch by 250 % (from 0.450 MSAR to 1.125 MSAR) in 2007. · Increase the monthly sales of Yanbu Branch by 180 % (from 240 KSAR to 432 KSAR) in 2008.

    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • German

      Beginner
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