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Kareem Maher Emara

Senior Marketing Specialist at Teleserve Group

New Cairo, Cairo, Egypt

Work Experience

  • Events and Brand ManagerFull Time

    The View

    Sep 2017 - Present -7 yrs, 9 months

    Egypt , Giza

    • Job Details:Responsible for increasing brand value and enhance the image of marketing campaigns when it comes to on-ground activations, events, outdoors, site marketing signs and any other related materials o Develop short and long-term marketing plans for projects based on image and positioning versus competitors o Implement marketing initiatives and strategies across all offline material o Review and analyze sales results and any other KPIs coming from related activities o Create the brand strategy and annual calendar with the associated budget to achieve the desired brand image and sales targets o Create and manage brand communication in terms of tools and schedule, in alignment with the required strategic messaging o Responsible for Analyzing and managing brand position in exhibitions and activations worldwide o Create outdoor campaigns to support new launches and brand positioning o Creative content development in regards to events identification and execution for efficient clientele messaging; enhance the living experience within the projects and promote selling new phases o Monitor the promotion of events across communication functions and related stakeholders o Work on strategic marketing partnerships/sponsorships to reach the brand’s target audience and increase awareness
  • Senior Marketing SpecialistFull Time

    Teleserve Group

    Sep 2016 - Present -8 yrs, 9 months

    Egypt , Cairo

    • Job Details:Managing the account of Atletico Madrid Academy in The Middle East o Create campaigns according to the strategic marketing plan for the sports business line and for external clients in the sports sector; working closely with the designing department o Manage campaigns on digital platforms and outdoors and monitor the analytics to reach the targeted goal o Execute the events and activations in Egypt and the Middle East based on the company’s strategy and objectives o Maintain the relationship with existing accounts and generate new, guided by the marketing trends and competition o Work across various sectors on understanding clients’ strategic business objectives, and manage all internal communications to ensure that they run smoothly and achieve their potential o Create football matches in the region, and ceremony events for Egyptian National Team and reputable clubs
  • Head of MarketingPart Time

    Fitiology Fitness Co.

    Jun 2014 - Sep 2015 -1 yr, 3 months

    Egypt , Cairo

    • Job Details:o Created the short and long-term business plans for the company as well as the market Managing all marketing and business development operations, and strategic planning o Responsible for all products development, budgeting, and business performance o Handling all events and relevant logistics, and representing the company at all events o Monitoring and evaluating online/offline marketing channels efficiency and opening new ones o Responsible for maintaining the company’s brand identity and marketing mission within internal and external parties
  • Senior Marketing ExecutiveFull Time

    IdealRatings

    Sep 2012 - Sep 2016 -4 yrs

    Egypt , Cairo

    • Job Details:o Assist in developing the annual marketing plan according to the brand strategy to deliver the required brand image o Execute the business development plan to generate fresh leads and business opportunities using digital media buying tools, and presence in relevant events o Responsible for digital platforms management and regular updates (website, social media, blog…etc.) o Conduct media partnerships to ensure strong public relations and exposure to the company o Developed an updated website design for the company and a mobile application in terms of UI, UX and revenue generation o Responsible for all material designs (brochures, adverts, business cards, roll-ups…etc.)
  • Education

    • College Diploma in Marketing

      American University in Cairo (AUC)

      Jan 2013 - Jan 2014 - 1 Year

    • Accounting/Finance in Accounting

      Ain Shams University (ASU)

      Jan 2008 - Jan 2012 - 4 yr

    • High School - Thanaweya Amma

      el farouk language school

      Jan 2008 

    Achievements

    Best Performance Award for Commercial Sector - 2018 - Mountain View

    Verified Badges

    General Abilities Badges:

      Skills

      • Microsoft Office
      • Marketing
      • Brand Management
      • Mac OS
      • Business Development
      • Account Management
      • Linux
      • Accounting
      • Photoshop, Illustrator

      Languages

      • Arabic

        Fluent
      • English

        Fluent
      • French

        Intermediate
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