Kareem Hamed

Trade Marketing Team LeaderFull Time

• Job Details:Develop an annual plan of activities/initiatives that is aligned with sales plans and segmented regionally, by channel, and by store. Develop local stores marketing plans with ideas to support brand awareness and drive footfall. Identify partnership opportunities with the trade/third party relationships that will drive sales on a local basis Present the action plans to the local sales teams: train, motivate and support them to achieve targeted results. Identify opportunities and recommendations based on in depth analysis of the market data & field research. Manage the trade marketing budget as per annual developed plans and quarterly submit YTD spend report to top management Introduced the on ground activations concept in the jewellery sector for the first time in Egypt through implementing road shows concept across Egypt for targeted campaigns Develop annual promotional plan from creation up to in store implementation as well as post campaign analysis and ROI calculations Develop full trade launching plans for new products/lines whether on a wholesale level or retail Expanding retail presence locally whether through stores or point of sales and developing opening plans and events Explore and assess new markets/channels and provide recommendations Working closely with sales to develop annual trade incentive plans and initiatives

Braun Marketing Supervisor Full Time

• Job Details: Responsible for the managing Braun Personal care Line-up products in terms of product availability and visibility through network  Working and reporting closely with P&G Braun team to realize and assert implementation of product marketing plans and go to market activities.  Manager one front line merchandising executive to support TT&MT channel accounts .  Manage budget targets distribution and follow up with sales team for achievement  Responsible for planning & organizing promotional activities as well as new product launching campaigns including ATL & BTL.  Responsible for product in channel activities in terms of launching campaigns/ Dealer events/ in-store displays  Conduct ongoing market analysis, sales analysis to provide information necessary to support decision making.  Regular coordination with the domestic/sales team to understand market updates.  Agencies briefing and handling for optimum outcome.