Basic Info

Kareem abou seada

More than 15 years

Cairo, Egypt

Bachelor's Degree

Senior Management

Work Experience

Marketing Director at Abraj misr

Experience Details

Marketing Director

Marketing/PR/Advertising , Sales/Retail

Senior Management (e.g. VP, CEO)

N/A


Company Details

Abraj misr

Egypt

501-1000 employees

Real Estate/Property Management

N/A

Sep 2013 to Nov 2014 (1 year 2 months)
Marketing Director/ commercial director at – Al Rowad Group

Experience Details

Marketing Director/ commercial director

Marketing/PR/Advertising , Sales/Retail

Senior Management (e.g. VP, CEO)

- Planning and executing Alrowad group re-launch.
- Organizing and managing the agency pitch for different projects.
- Overall communication tone Upgrade.
- New P.O.S.
- Taking part in setting the pricing strategy.
- Expanding the GCC exposure through events in Kuwait, UAE, Qatar, and Saudi.
- Full promotional calendar.
- Attending to the (ROI) ratio through all marcom tools.
- Marketing plan 2012- 2013.
- Introduced and managed the CRM project.
- Monitored the daily sales progress.
- Introduced and managed weekly commercial meeting.
- Classified the sales force into different channels, with target assignment to each channel individually, broken down to teams and personnel, with different weights as per the capacity of the channel and the capability of each sales rep.
- Created new sales channels.
- Indentified USPs for each project.
- Assessment and training for the sales & marketing force.
- A full recruitment plan for sales and marketing, based on the expected growth in both stock and overall business.
- Took part in formulating the business plan for 2013 for all departments.
- Introduced and managed the monthly commercial meeting with the board.
- Setting both sales and marketing targets and KPIs.
- Increased the sales closure ratio.


Company Details

– Al Rowad Group

Cairo, Egypt

501-1000 employees

Real Estate/Property Management

N/A

Apr 2012 to Sep 2013 (1 year 5 months)
Marketing Director at Emirates Heights

Experience Details

Marketing Director

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

N/A


Company Details

Emirates Heights

Egypt

N/A

Real Estate/Property Management

N/A

Jan 2012 to Apr 2012 (3 months)
Marketing Director at Imtenan health stores

Experience Details

Marketing Director

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

Setting up the rebranding process, setting the brand strategic direction and goals, while monitoring the instant tactical moves and day to day execution.

Achievements:

The full rebranding project.(hands on details on each and every aspect)
Increased revenues, brand equity and reach.
Handling over 150 SKU's
Finished the new product labels and packaging.
Upgrading the website.
Immunity combo (which is the most successful campaign in the history of imtenan)
Increased brand awareness (measured by the store walk in and the new calls coming to the cc).
New product catalogue.
Finished the deals with City stars, MAF, festival city, sun city, mall of Arabia.
Done the contract renewal with hyper markets.
Marketing plan 2011, 2012.


Company Details

Imtenan health stores

Egypt

N/A

Retail, Health, Wellness and Fitness , Food and Beverage Production

N/A

Feb 2010 to Dec 2011 (1 year 10 months)
Category Manager at Fine

Experience Details

Category Manager

Marketing/PR/Advertising

Manager

• Responsible for the absorbents category in Egypt which means 3 brands of diapers (baby fine, finee and baby smile) 3 fem pads brands (lady fine, Cinderella, Nana) from all aspects of sales (forecast, route to market) and marketing (events, pricing, planning, budget, communication, outdoor), as well as the trade channels management according to the channel’s nature, applying our CI to each and every channel.


Company Details

Fine

Egypt

N/A

Manufacturing

N/A

Jul 2008 to Dec 2009 (1 year 5 months)
Mini Marketing supervisor at Bavarian Auto Group

Experience Details

Mini Marketing supervisor

Marketing/PR/Advertising

Experienced (Non-Manager)

• Responsible for the MINI cooper brand in Egypt from all aspects of marketing.
• Thoroughly applying the CI within the events, communication, new show rooms whether seasonal or permanent.
• Creating promotional activities.
• Due to the slimness of the budget I did lots of gorilla marketing and the results came out with great sales volume compared to the amount invested for sure.
• Clients’ profiling.


Company Details

Bavarian Auto Group

Egypt

N/A

Automotive, Automotive

N/A

Jun 2006 to Jan 2008 (1 year 7 months)
Events specialist at Zurich Insurance

Experience Details

Events specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

• Responsible for all the events' from all aspects, of pre and post event evaluation, as well as some communication and PR tasks regarding each and every event separately while attending to the company corporate identity and communication tone throughout the whole process.


Company Details

Zurich Insurance (multinational)

United Arab Emirates

More then 1000 employees

Financial Services

N/A

Apr 2004 to Jan 2006 (1 year 9 months)
Assistant General Manager at MOG factory for catering and hotels kitchen equipment

Experience Details

Assistant General Manager

Operations/Management

Entry Level

Fully responsible of the imports and exports dept.
Responsible for within my department and at some incidents I took part in interviewing new recruits for the whole factory.
Handling customer satisfaction and after sales procedures.
Foreign public relations.
Attended and evaluated MOG\'s exhibition in Tripoli, Libya international fair of the year 2003.
Took part of the ISSO documentation renewal for the importing department.
Introduced a flow-chart for the importing department in order to be helpful in the future for data base study.


Company Details

MOG factory for catering and hotels kitchen equipment

Egypt

N/A

Manufacturing

N/A

Dec 2001 to Jan 2004 (2 years 1 month)
Marketing Supervisor at Mobinil

Experience Details

Marketing Supervisor

Marketing/PR/Advertising

Student

N/A


Company Details

Mobinil

Egypt

N/A

Telecommunications

N/A

Jun 1998 to Jan 1999 (7 months)

Achievements


Created the brand from scratch with all the details as when I joined abraj misr they only have a logo, but I created the brand and made it one of the main players in the real estate market


I made the sales jump 5 times as it was before I joined along with creating the brand with all it's components


Made a brand face lift


I created it from scratch and it was a huge exercise as I started with changing the logo to sku rationalization, store rebranding, stores selection, and then a full business development plan with all its components, along with communication full agenda and promotional ideas and campaigns, along with sales channels setup and execution including the creation of new sales channels


Vreated finee, baby fine and NANA, and gained a 1% market share vs pampers and always


Introduced mini brand to Egypt, and got the 2ND place in the most successful gorilla activity in the mini world wide


Made 2 world Cups for rugby and cricket, only on my own with no agencies assigned and cut the cost by 30%


Created new sales channels in Libya, Sudan and Algeria


Education

bsc in marketing

Education Details

bsc

marketing , business studies, mangament

Sadat Academy for Management Sciences, Egypt

B / Very Good / 75 - 85%

marketing major

N/A

Sadat Academy for Management Sciences
1995 - 2000
This profile is fresh!
Last update 29 days ago.

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Profile Skills and Keywords

AnalyticalArabicAssistant General ManagerAutomotiveBridgeBusiness DevelopmentBusiness StudiesCategory ManagerCommerecial ManagmentCommunicatorDancingEnglishEvents SpecialistFinancial ServicesFood And Beverage ProductionFrenchHealth, Wellness And FitnessInnovativeInternetInternet ResearchLeaderMS PaintManagementMangamentManufacturingMarketingMarketing DirectorMarketing Director/ Commercial DirectorMarketing SupervisorMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft WordMini Marketing SupervisorMoviesMusicOutingPlannerProperty ManagementPublic Relations (PR)ReadingReal EstateRetailSalesSnookerSoccerSocializingTelecommunicationsTravellingVolley BallZurich Insurance

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Fluent

: Fluent

: Beginner

: Beginner

Tools and Technologies

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Public Relations (PR)

Public Relations (PR)

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

More than 7 years

MS paint

MS paint

: Expert

: Extreme - I love it!

:

More than 7 years

Internet Research

Internet Research

: Advanced

: Extreme - I love it!

:

5-7 years

Business Development

Business Development

: Advanced

: Extreme - I love it!

:

3-5 years

Fields of Expertise

marketing

marketing

: Expert

: Extreme - I love it!

:

More than 7 years

commerecial managment

commerecial managment

: Expert

: Extreme - I love it!

:

5-7 years

Key Skills

Analytical, Leader, Planner, Communicator, Innovative

Online Presence

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