Kareem Mohamed Abou El Enein

Business Development Manager Full Time

• Job Details:The Nas New Cairo Magazine Business Development Manager’s role is a combination of sales, marketing and project management activities. Job description: - Setting and managing the magazine general sales plan, marketing plan, distribution plan. - Plan for and supervise the process of distribution of the magazine by the end of each month. - Establishing sales objectives by forecasting and developing annual sales quotas for territories. - Developing and monitoring the execution of field sales action plans. - Establishing and adjusts selling prices by monitoring costs, competition, and supply and demand. - Accomplishing marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures. - Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. - Accomplishing marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs. - Identifying marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share. - Sustaining rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. - Providing information by collecting, analyzing, and summarizing data and trends. Protects organization's value by keeping information confidential. - Updating job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. - Enhancing the magazine reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. - Creation and publication of all marketing material in line with marketing plans; preparing online and print marketing campaigns; as well as planning and implementing promotional campaigns. - Managing and improving lead generation campaigns, measuring results. - Overall responsibility for brand management and corporate identity. - Monitor and report on effectiveness of marketing communications. - Working closely with designers and assisting with new product launches. - Maintaining effective internal communications to ensure that all relevant company functions are kept informed. - Analyzing and communicating with current and potential strategic partner relationships.

Marketing Officer (14 countries)Full Time

• Job Details:The Marketing Officer of Malaysia Embassy has two main activity areas which are the Marketing activities and the Diplomatic activities. The marketing role: - Promoting Malaysia products and services to Egypt , Turkey, Libya, Algeria, Tunisia, Morocco, Sudan, Senegal, Mali, Chad, Niger, Djibouti, Ethiopia and Mauritania which are MATRADE Cairo countries of coverage. - Providing all needed trade and market data about the mentioned countries to MATRADE headquarter, different Malaysian government agencies and Malaysian companies. - Providing all needed trade and market data about Malaysia to importers and governments of the mentioned countries. - Promoting Malaysia products and services in directories, associations, and trade and industry chambers. - Organize and plan for marketing campaigns, starting from determining the advertisement objective, message, type of media till monitoring the advertisement result to ensure that it met its objective. - Managing and monitoring all needed marketing materials such as brochures and printed advertisements at magazines and newspapers inside Egypt and all mentioned countries. - Organizing for all participation process and participating in international exhibitions for the embassy’s commercial section or for Malaysian participating companies. - Participation process includes, but not limited to, the following activities: - Choosing the suitable exhibit ion according to general marketing plan, collecting participants’ needs, exhibition reservation, transportation arrangement, accommodation arrangement, freight arrangement, marketing arrangement…etc. Exhibitions that I organized for participation and attended were: • International giftware and household products ZUCHEX (Istanbul, Turkey). • International food exhibition GIDA (Istanbul, Turkey). • MUSIAD International general trade fair (Istanbul, Turkey). • International Islamic Countries Trade Fair (Dakar, Senegal). • International trade fair (Algiers, Algeria). • Cairo International Fair (Cairo, Egypt). • Middle East and North Africa Franchise Exhibition (Cairo, Egypt). • Cairo ICT (Cairo, Egypt) for two rounds. • Malaysia international trade fair INTRADE (Kuala Lumpur, Malaysia) for two rounds. • Malaysia international Halal fair MIHAS (Kuala Lumpur, Malaysia). • Dubai Wood Show (Dubai, United Arab Emirates). • Electronic India (Delhi, India). The Diplomatic role: - Networking with important business contacts such as the Egyptian Businessmen Association (EBA), Ministry of Trade and Industry (MTI), Ministry of Investment, General Authority for Investment and Free Zones (GAFI), Egypt Customs…etc. - Handling trade and investment inquiries and complains from Malaysian exporters and importers from our countries of coverage. - Managing the process of organizing incoming trade and investment missions to Egypt or to any of our countries of coverage for various Malaysian companies, authorities and ministries such as Malaysia Industrial Development Authority (MIDA), Malaysia Multimedia Development Authority (MDEC), Proton Malaysia, Ministry of International Trade and Industry (MITI)…etc. - Managing business matchmaking activities for the mentioned trade and investment missions. - Gathering, analyzing and providing regular and specialized reports to head quarter, through daily news screening about the market of our countries of coverage such as market alerts, product market studies, market survey and economic statistics to update government decision makers about economy changes at our countries of coverage. - Organizing Trade Promotional Visits (TPV) and Specialized Marketing Missions (SMM) to our countries of coverage to explore the market accessibility. - Organizing and at tending importing missions to Malaysia for importers from our countries of coverage such as INTRADE (Kuala Lumpur, Malaysia), MIHAS (Kuala Lumpur, Malaysia) - Assisting the Trade Commissioner in administrative duties and managing the Commercial Section at his absence. - Covering the Trade commissioner absence in official meetings and conferences locally and internationally by attending instead. - Assisting the Trade Commissioner in other duties directed from time to another.