Kareem Mohsen Samir

Senior Copywriter at Create Group

Heliopolis, Cairo, Egypt

Create Group

Jun 2023 - Present -2 yrs

Egypt

Job Details:Collaborated with cross-functional teams across Dubai and KSA to produce engaging copy for social, digital, and web platforms, maintaining brand consistency and tone. Developed and refined messaging and scripts for social videos, motion graphics, and digital campaigns aligned with strategic goals. Supported community management and account teams with content strategy, editing, and quality control to ensure accuracy and impact. Conducted research on industry trends and social media best practices to identify content opportunities and optimize performance.

Create Group

Sep 2020 - May 2023 -2 yrs, 8 months

Egypt , Cairo

Job Details:Collaborated with creative, social, and comms teams to develop Arabic copy across digital, social, and video content. Shaped and maintained brand tone and messaging for key markets, in alignment with the head of copy. Led Arabic content creation for campaigns, from ideation and scripting to editing and quality control. Supported content strategy, attended client meetings, and coordinated with PR and community teams to ensure cohesive storytelling.