Kareem Fawzy

Senior Performance Media buyer

Helwan, Cairo, Egypt

The Brand Box

Jan 2024 - Present -1 yr, 5 months

Job Details:Qesm El Maadi, Cairo, Egypt · On-site I specialize in optimizing system performance to ensure brands achieve their full potential. By closely monitoring and addressing performance issues, I've consistently improved ROAS, reduced spending, and increased sales and profits across various industries. My goal is always to enhance overall efficiency, delivering tangible results that drive business growth.

Jamaykaa

Sep 2023 - Dec 2023 -3 months

Egypt , Cairo

Job Details:Qesm El Maadi, Cairo, Egypt · Hybrid Conducted comprehensive competitor analyses using advanced tools to gain insights into competitor activities. Successfully managed campaigns, achieving a low Cost Per Acquisition (CPA) and an impressive Return on Ad Spend (ROAS) of 8. Implemented diverse content and bidding strategies across Facebook and TikTok ads. Extensively tested multiple landing pages to optimize the customer journey and increase Average Order Value (AOV).

Pioneers Now

Jan 2023 - Jun 2023 -5 months

Egypt , Cairo

Job Details:I’ve had the chance to work with several e-commerce stores, focusing on driving sales through the power of great content while also reducing the cost per sale. My approach revolves around creating ads and content that really connect with the audience, ensuring not just more sales but a higher return on ad spend. By investing in the right advertising strategies and boosting brand awareness, I helped businesses grow their sales and achieve better results leading to long-term success and stronger profitability.

Dubai Marketing agency

Aug 2022 - Dec 2022 -4 months

Egypt , Cairo

Job Details:Our biggest challenge in the Egyptian and Gulf markets was securing high-quality clients without driving up costs. By shifting from messaging campaigns to a more targeted landing page-based sales strategy, we were able to reduce the Cost Per Lead (CPL) from 250 EGP to just 100 EGP. With a product priced at 5,000 EGP, this strategic shift not only optimized our costs but also demonstrated our ability to drive results efficiently. Key Success Factors: Tracking System Implementation: We set up Google Tag Manager and integrated it with Google Analytics, enabling us to dive deep into customer journeys and understand their behavior better. Audience Segmentation: By carefully segmenting our audience, we tailored our offers to each group, enhancing the precision of our targeting and increasing conversions. Lookalike Audiences: We created lookalike audiences to reach similar high-quality prospects, ensuring our targeting was as effective as possible. Content Strategy: We utilized a variety of content for retargeting, optimizing our costs while delivering exceptional results that resonated with the right audience.