
kareem ahmed abdelrahman
Brand management - trade marketing - Business development
Heliopolis, Cairo, EgyptWork Experience
Brand ManagerFull Time
- Job Details:Brand management
Brand Manager (Trade Marketing)Full Time
RC Cola Egypt
Oct 2019 - Present -5 yrs, 8 months
Egypt , Cairo
- Job Details:Responsible for developing plans and executing projects that support the short and long term marketing strategy. Works with insights from research results, production department, Sales, and Finance to ensure the brand remains relevant to consumer and that all initiatives support brand promise/essence. Manages the relation with outside vendors related to the brand. Conduct thorough analysis of the brand KPIs and performance. Participates in brand strategy discussions and in setting clear consumer relevant offerings. Share in setting the required marketing budget. Share in setting the sales forecast and financials of the brand. Monitor performance against plan periodically and suggest and implement corrective actions if needed. Collaborates effectively with sales team in monitoring the trade activities- conduct regular trade visits and adjust brand tactics accordingly Periodic monitoring of the brand mix and pricing, and recommending/implementing changes as appropriate Close follow up on brand profitability – recommending profit enhancement measures if needed (ex. Cost saving initiatives, distribution efficiencies etc.). Effective usage of market research to asses current and potential market opportunities. On-going competitor analysis to identify opportunities/threats and act accordingly. Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
Marketing SpecialistFull Time
- Job Details:Implementing Coverage assessment for each territory. Coordinating the products Display and follow up the availability. Gathering data on competitors and analyze their prices, sales, and method of marketing and distribution. Devise and evaluate methods and procedures for collecting data, such as surveys, or questionnaires to obtain existing data. Planing and supervising events. Implementing promotional plans.
Education
MBA in Marketing
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2017 - Jan 2019 - 2 yr
faculty of commerce in Business Administration
Cairo University (CU)Jan 2008 - Jan 2012 - 4 yr
Achievements
Through BTL activities I achieved growth in sales by 150% in 2020.
Skills
- Marketing Research
- Retail audit
- Marketing Campaigns
- Marketing budget
- Trade marketing
- Marketing Strategy
- marketing channels
- Consumer Behavior
- Management
- Trade marketing
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Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
Advanced branding
LinkedIn·2021Pricing based cost
LinkedIn·2021Pricing based value
LinkedIn·2021Art of Marketing
Riti·2014Marketing Professional Certificate
Am Cham·2012