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kareem ahmed abdelrahman

Brand management - trade marketing - Business development

Heliopolis, Cairo, Egypt

Work Experience

  • Brand ManagerFull Time

    Pyramid Poultry Co.

    Sep 2021 - Present -3 yrs, 9 months

    Egypt , Cairo

    • Job Details:Brand management
  • Brand Manager (Trade Marketing)Full Time

    RC Cola Egypt

    Oct 2019 - Present -5 yrs, 8 months

    Egypt , Cairo

    • Job Details:Responsible for developing plans and executing projects that support the short and long term marketing strategy. Works with insights from research results, production department, Sales, and Finance to ensure the brand remains relevant to consumer and that all initiatives support brand promise/essence. Manages the relation with outside vendors related to the brand. Conduct thorough analysis of the brand KPIs and performance. Participates in brand strategy discussions and in setting clear consumer relevant offerings. Share in setting the required marketing budget. Share in setting the sales forecast and financials of the brand. Monitor performance against plan periodically and suggest and implement corrective actions if needed. Collaborates effectively with sales team in monitoring the trade activities- conduct regular trade visits and adjust brand tactics accordingly Periodic monitoring of the brand mix and pricing, and recommending/implementing changes as appropriate Close follow up on brand profitability – recommending profit enhancement measures if needed (ex. Cost saving initiatives, distribution efficiencies etc.). Effective usage of market research to asses current and potential market opportunities. On-going competitor analysis to identify opportunities/threats and act accordingly. Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
  • Marketing SpecialistFull Time

    Watania

    Sep 2016 - Oct 2019 -3 yrs, 1 month

    Egypt , Alexandria

    • Job Details:Implementing Coverage assessment for each territory. Coordinating the products Display and follow up the availability. Gathering data on competitors and analyze their prices, sales, and method of marketing and distribution. Devise and evaluate methods and procedures for collecting data, such as surveys, or questionnaires to obtain existing data. Planing and supervising events. Implementing promotional plans.
  • Marketing research and lead generation executiveFull Time

    Amadeus

    Mar 2016 - Sep 2016 -6 months

    Egypt , Cairo

    • Education

      • MBA in Marketing

        Arab Academy for Science, Technology and Maritime Transport (AAST)

        Jan 2017 - Jan 2019 - 2 yr

      • faculty of commerce in Business Administration

        Cairo University (CU)

        Jan 2008 - Jan 2012 - 4 yr

      Achievements

      Through BTL activities I achieved growth in sales by 150% in 2020.

      Skills

      • Marketing Research
      • Retail audit
      • Marketing Campaigns
      • Marketing budget
      • Trade marketing
      • Marketing Strategy
      • marketing channels
      • Consumer Behavior
      • Management
      • Trade marketing
      View More

      Languages

      • Arabic

        Fluent
      • English

        Advanced

      Training & Certifications

      • Advanced branding

        LinkedIn·2021
      • Pricing based cost

        LinkedIn·2021
      • Pricing based value

        LinkedIn·2021
      • Art of Marketing

        Riti·2014
      • Marketing Professional Certificate

        Am Cham·2012
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