kareem Tarek El kady

Brand ManagerFreelance / Project

• Job Details:• Conducting a full market research including competitive analysis & market opportunities. • researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits. • looking at the pricing of products and analyzing the potential profitability. • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term. • Planning and execution of the launching event. • Planning and execution of all communications and media actions on all channels, including online and social media. • Assisting with service development, pricing and new service launches as well as developing new business opportunities. • coordinating the launch program to external customers as well as employees. • Creating and managing promotional collateral to establish and maintain product branding. • Managing the budget for advertising and promotional items.

Senior Marketing ExecutiveFull Time

• Job Details:• Conducting Market research including competitive analysis, consumer insights and market trends. • Developing the corporate identity manual. • Creating a full plan for Rebranding/Repositioning the current projects aligned with new communication messages. • Fully responsible for exhibitions including "EPIS", "Next Move" and "IPS" RIYDH. • Working on full marketing plan for Q3 and Q4 including budgeting. • Handling the shooting of construction updates, testimonials, TVC etc. • Managing, handling and evaluating the social media platforms in terms of planning, budgeting, content & design approval based on the brand guidelines. • worked on a full marketing plan for year 2020 including ATL,BTL,TTL and PR activities based on the seasonality along with budgeting.

Senior Marketing ExecutiveFull Time

• Job Details:Working on two mega launches in New Capital & Sahl hasheesh, including brand guidelines & identity, communication messages, brand positioning brochure content/copy-writing, briefs, and presentations & handling third parties.  Briefing & handling pitches till the execution process.  Working on Full Marketing research including competitive analysis, consumer insights.  Working on a full marketing plan including ATL, BTL & budgeting.  Handling PR communications.  Working on the projects flythrough & maquette design and production.  Developing the Corporate Identity manual.  Responsible for exhibitions including “Cityscape” and events management.  Evaluating and realizing quarterly business growth goals.  Managing, handling & evaluating the social media platforms in terms of planning, budgeting, content & design approvals based on the brand guidelines.  Responsible for website development.  Managing, coordinating and aligning with internal stakeholders (finance, legal, etc.) and external media, creative and production companies to execute the marketing plan.  Owning marketing activities calendar and keeping track of projects and ensuring timely delivery of tactical and brand campaigns in alignment with chief commercial officer.  Preparing marketing reports by collecting, analyzing, summarizing the performance of all marketing campaigns, and assess ROI & KPIS.