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Kamel Samahey Kamel

Marketing Manager at Monginis Egypt

Heliopolis, Cairo, Egypt

Work Experience

  • Marketing ManagerFull Time

    RAM for International trade

    Jun 2020 - Present -5 yrs

    Egypt , Cairo

    • Job Details:-Making an annual marketing plan to shows the identification of sites, target audiences, and goals across multiple platforms and to be evaluated by a monthly/ quarterly statement shows up planned/ executed and its results. -Make the company detailed sales plan and supervise on executing it. Make a monthly statement shows up the variance between planned and executed, and the reasons of deviation, solutions and how to get back on the right track as well. -Identify effectiveness and impact of current marketing initiatives with tracking, analysis, and optimize accordingly in a monthly report . -Conduct analytics monthly report across multiple platforms and extract key insights for future campaign development, developing market penetration strategies and complete with formal proposals and recommendations on tactics. -"Developing appropriate pricing strategy as per the market study done to ensure best positioning and best possible ROI per product." -Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies " Market Study ". -Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. -Conducting consultations with (senior management and line manager) regarding to company's products specifications such as design, color or packaging, and pricing. -Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads. -Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels. -Develop creative briefs and guide creative direction to meet objectives for all advertising and public­ facing communications, including print, digital, and video assets. -Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support. -Identify the available opportunities or potential opportunities in the market and study each opportunity with the R&D team and identify priorities as per the company budget and available reasons. -Consultation with R&D and senior management regarding to the types of products which expected to be in demand. -Company campaigns and marketing activities and analyzing them and identify/ analyze results. -Send marketing yearly budget to related department before due date and stick with it during the year. -" responsible for many diverse activities, such as: - Website management. - Social Media Management. - Copywriting and content management. - Data analytics. - PR and Corporate communications."
  • Marketing ManagerFull Time

    Healthy and Tasty

    Apr 2020 - Oct 2020 -6 months

    Egypt , Cairo

    • Marketing ManagerFull Time

      Monginis Egypt

      Jul 2018 - Present -6 yrs, 11 months

      Egypt , Cairo

      • Job Details:• Evaluating and developing our marketing strategy and marketing plan. • Planning, directing, and coordinating marketing efforts. • Communicating the marketing plan. • Researching demand for our products and services. • Competitor research. • Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. • Identifying potential customers. • Developing promotions with advertising managers. • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. • Compiling lists describing our offerings. • Developing and managing advertising campaigns. • Building brand awareness and positioning. • Supporting sales and lead generation efforts. • Coordinating marketing projects from start to finish. • Organizing company conferences, trade shows, and major events. • Overseeing social media marketing strategy and content marketing.
    • Regional Marketing ManagerFull Time

      Al-Madina Al-Monwra for dates (TOMOOR)

      Feb 2015 - May 2018 -3 yrs, 3 months

      Saudi Arabia

      • Job Details:In a business critical role making a substantial contribution to the future growth of the company. Responsible for all corporate marketing, researching and planning campaigns, including the delivery and results for a key strategic initiatives. • Developing a marketing team to implement strategy & delivering on objectives. • Design, implement & facilitate an effective local & national marketing strategy • Carrying out effective research & intelligence into competitor products & other trends • Constantly improving business development activities • Overseeing and managing financial budgets. • Manage daily activities with PR, press and marketing communications agencies. • Develop partnerships & relationships with third parties to meet strategic objectives • Identifying key marketing opportunities. • Making sure that campaigns run to deadline and on budget. • Online campaigns, web site, use of digital/social media. • Budget setting and control, including measurement and return on investment. • Management of sponsorships for conferences and events. • Exceptional project and time management skills. • Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns. • Setting the scope, implementation, management & review of marketing campaigns.
    • Education

      • Post graduate diploma in Marketing

        Ain Shams University (ASU)

        Jan 2010 - Jan 2012 - 2 yr

      • Bs in Agriculture

        Al-Azhar University

        Jan 1999 - Jan 2003 - 4 yr

      Achievements

      I was started in strategic plan for Almadinah Almonwarah Co.2016-2020

      Skills

      • Marketing

      Languages

      • Arabic

        Fluent
      • English

        Advanced

      Training & Certifications

      • Social Media Marketing

        Ems Academy·2014
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