Basic Info

Justin Du Plessis

14 years

Cape Town, South Africa

Diploma

Manager

Work Experience

Copywriter at Ogilvy & Mather

Experience Details

Copywriter

Creative/Design/Art, Writing/Editorial

Manager

I’m a freelance copywriter with 10 years’ experience. My services include long and short-form copywriting across printed and electronic channels. I’m comfortable conceptualising, planning, developing and rolling out CRM programmes as well as scripting and seeing through print, press, radio and TV campaigns. I’m experienced in content planning, writing and monitoring campaigns for all major social networking platforms.
My clients: Le Creuset, Green Cross Shoes, Overhex Wines, Markham, Ackermans, Checkers, American Swiss, Johnnie Walker, Revlon, Volkswagen, Audi, Alan Gray, Johnson & Johnson, Virgin Active.
Since November 2014 I’ve been working as a freelance senior copywriter at Ogilvy & Mather 3.5 days a week.


Company Details

Ogilvy & Mather (multinational)

Cape Town, South Africa

101-500 employees

Marketing and Advertising

http://www.ogilvy.co.za/

Nov 2014 to present (2 years 1 month)
Copywriter at Oscar Tango Marketing

Experience Details

Copywriter

Creative/Design/Art, Writing/Editorial

Experienced (Non-Manager)

It was a refreshing change when I stepped into the world of CRM.
I worked on the following brands: Johnnie Walker, Tanqueray, Captain Morgan, Bell’s (Loerie finalist), J&B, Classic Malts Selection, Levi’s, Opel, Isuzu, Chevrolet (won Assegai award), Investec, Fish Eagle, Van Ryn’s, Fine Brandy By Design, Klipdrift, Oude Meester.
As a copywriter my duties were:
 Conceptualising, planning, developing and rolling out of CRM programmes
 Ensuring high quality, and on-time delivery of creative products
 Conceptualising, copywriting and proofreading BTL and digital creative work
 Long- and short-form copywriting across a range of printed and electronic channels
 Running and managing social media campaigns on Facebook, Twitter etc.


Company Details

Oscar Tango Marketing

Cape Town, South Africa

11-50 employees

Marketing and Advertising

N/A

Aug 2010 to Jan 2013 (2 years 5 months)
Copywriter at BBDO

Experience Details

Copywriter

Writing/Editorial, Creative/Design/Art

Experienced (Non-Manager)

As a skilled copywriter I worked on the following brands: Ackermans, Checkers, Durbanville Hills, Capitec, Nederburg, Good Hope FM, I&J, M&M’s, Marie Claire (won ad of the month), Parmalat, Pennypinchers, Royco, Sanex, Sunshine D, TopTV and Old Brown Sherry.
Duties:
 Conceptualising, scripting and seeing through many print, press, radio and TV ads
 Writing and translating from English to Afrikaans for print, press, radio and TV ads
 I am experienced in the pre- and postproduction of ATL ads
 I am computer literate in PC and Mac software (Microsoft Office & Photoshop)
 I am experienced in ATL campaign and pitch work right through to BTL leaflets and activation


Company Details

BBDO (multinational)

Cape Town, South Africa

51-100 employees

Marketing and Advertising

http://www.140bbdo.com/

Dec 2006 to Jul 2010 (3 years 7 months)
Quality Assurance Representative at SITEL

Experience Details

Quality Assurance Representative

Quality

Manager

As a Quality Assurance Representative my duties and achievements included:
 Working side-by-side and remote monitoring callers
 Transcribing calls for feedback sessions
 Holding feedback sessions on a one-to-one basis based on these monitorings
 Hosting training groups to improve the call quality of the floor
 Holding calibration sessions to check that the entire pan European markets were consistent on their call quality
 Liaising with the client – acting as a link between the calling floor and higher management
 Liaising with managers to improve team and individual progress
 Creating data sheets to store and cross-reference all monitoring scores - for the UK and Europe
I worked in SITEL’s recruitment department - duties included:
 Conducting telephone interviews
 Conducting face-to-face interviews for prospective employees
 Assisting during our monthly recruitment open days and representing the company at recruitment fairs


Company Details

SITEL (multinational)

London, United Kingdom

501-1000 employees

Business Services - Other

http://www.sitel.com/countries/united-kingdom/

Mar 2002 to Nov 2005 (3 years 8 months)

Education

High School - IGCSE

High School Details

IGCSE

DF Malan

South Africa

1999

B / Very Good / 75 - 85%

Matric Exemption 1999 - DF Mal

DF Malan
1999

Certifications

Certificate details

Copywriter Diploma

Dec 2007

9 out of 10

N/A

N/A

AAA School of Advertising

AAA School of Advertising, Cape Town: December 2007
2-year diploma in copywriting passed with merit

Certificate details

Certificate in Travel and Tourism

Dec 2004

9 out of 10

N/A

N/A

Elite College

Elite College 2004 - London UK
Certificate in Travel and Tourism
Passed with distinction – evaluated by London Chamber of Commerce

This profile is not updated!
Last update more than 2 months ago.

Jobseeker photo

Profile Skills and Keywords

Adobe PhotoshopAdvertising BrainstormingBBDOBusiness Services - OtherCertificate In Travel And TourismConceptualisingCopywriterCopywriter DiplomaCopywritingCreativeCreative ThinkingDesignEditorialEnglishFreehand DrawingGreat IdeasHard WorkerInitiativeInnovativeMac OSMarketing And AdvertisingMicrosoft OfficeMicrosoft WindowsOgilvy & MatherPeopleProblem SolvingQuality AssuranceQuality Assurance RepresentativeQuality ControlSITELTeam PlayerTeamworkWriting

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Mac OS

Mac OS

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Windows

Microsoft Windows

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Copywriting

Copywriting

: Expert

: Extreme - I love it!

:

More than 7 years

Creative Thinking

Creative Thinking

: Expert

: Extreme - I love it!

:

More than 7 years

Problem Solving

Problem Solving

: Expert

: Extreme - I love it!

:

More than 7 years

Quality Control

Quality Control

: Expert

: Extreme - I love it!

:

More than 7 years

Freehand Drawing

Freehand Drawing

: Expert

: Extreme - I love it!

:

More than 7 years

Advertising Brainstorming

Advertising Brainstorming

: Expert

: Extreme - I love it!

:

More than 7 years

Conceptualising

Conceptualising

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Hard worker, Creative, Initiative, Innovative, Team Player

Online Presence

https://za.linkedin.com/in/justindup24https://www.behance.net/justindupldcfawww.juztick.com

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