Justin Du Plessis

Creative thinker, writer and team player

Cape Town, South Africa

Ogilvy & Mather

Nov 2014 - Present -10 yrs, 8 months

South Africa , Cape Town

Job Details:I’m a freelance copywriter with 10 years’ experience. My services include long and short-form copywriting across printed and electronic channels. I’m comfortable conceptualising, planning, developing and rolling out CRM programmes as well as scripting and seeing through print, press, radio and TV campaigns. I’m experienced in content planning, writing and monitoring campaigns for all major social networking platforms. My clients: Le Creuset, Green Cross Shoes, Overhex Wines, Markham, Ackermans, Checkers, American Swiss, Johnnie Walker, Revlon, Volkswagen, Audi, Alan Gray, Johnson & Johnson, Virgin Active. Since November 2014 I’ve been working as a freelance senior copywriter at Ogilvy & Mather 3.5 days a week.

Oscar Tango Marketing

Aug 2010 - Jan 2013 -2 yrs, 5 months

South Africa , Cape Town

Job Details:It was a refreshing change when I stepped into the world of CRM. I worked on the following brands: Johnnie Walker, Tanqueray, Captain Morgan, Bell’s (Loerie finalist), J&B, Classic Malts Selection, Levi’s, Opel, Isuzu, Chevrolet (won Assegai award), Investec, Fish Eagle, Van Ryn’s, Fine Brandy By Design, Klipdrift, Oude Meester. As a copywriter my duties were:  Conceptualising, planning, developing and rolling out of CRM programmes  Ensuring high quality, and on-time delivery of creative products  Conceptualising, copywriting and proofreading BTL and digital creative work  Long- and short-form copywriting across a range of printed and electronic channels  Running and managing social media campaigns on Facebook, Twitter etc.

BBDO

Dec 2006 - Jul 2010 -3 yrs, 7 months

South Africa , Cape Town

Job Details:As a skilled copywriter I worked on the following brands: Ackermans, Checkers, Durbanville Hills, Capitec, Nederburg, Good Hope FM, I&J, M&M’s, Marie Claire (won ad of the month), Parmalat, Pennypinchers, Royco, Sanex, Sunshine D, TopTV and Old Brown Sherry. Duties:  Conceptualising, scripting and seeing through many print, press, radio and TV ads  Writing and translating from English to Afrikaans for print, press, radio and TV ads  I am experienced in the pre- and postproduction of ATL ads  I am computer literate in PC and Mac software (Microsoft Office & Photoshop)  I am experienced in ATL campaign and pitch work right through to BTL leaflets and activation

SITEL

Mar 2002 - Nov 2005 -3 yrs, 8 months

United Kingdom

Job Details:As a Quality Assurance Representative my duties and achievements included:  Working side-by-side and remote monitoring callers  Transcribing calls for feedback sessions  Holding feedback sessions on a one-to-one basis based on these monitorings  Hosting training groups to improve the call quality of the floor  Holding calibration sessions to check that the entire pan European markets were consistent on their call quality  Liaising with the client – acting as a link between the calling floor and higher management  Liaising with managers to improve team and individual progress  Creating data sheets to store and cross-reference all monitoring scores - for the UK and Europe I worked in SITEL’s recruitment department - duties included:  Conducting telephone interviews  Conducting face-to-face interviews for prospective employees  Assisting during our monthly recruitment open days and representing the company at recruitment fairs