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Khaled Mostafa

Marketing Manager at Glamera

Nasr City, Cairo, Egypt

Work Experience

  • Growth Marketing ManagerPart Time

    Favelin

    Nov 2022 - Nov 2024 -2 yrs

    Egypt , Alexandria

    • Job Details:In my role as a Growth Marketing Manager at Favelin, I spearheaded the development and execution of growth marketing strategies to drive user acquisition and retention. By managing performance marketing campaigns across multiple channels, analyzing data to optimize performance, and presenting detailed reports to stakeholders, I successfully contributed to achieving over 160 million in revenue growth within a 2-year period.
  • Growth Online Marketing ManagerFreelance / Project

    Lilly Scarf

    Feb 2022 - Present -3 yrs, 5 months

    Egypt , Cairo

    • Job Details:**Responsibilities:** * Develop and implement growth marketing strategies to increase user acquisition and retention * Manage performance marketing campaigns across various channels including SEM, social media, and display advertising * Analyze data and metrics to optimize campaign performance and drive business growth * Create and maintain detailed reports on marketing KPIs and present findings to stakeholders * Collaborate with cross-functional teams to align marketing efforts with overall business objectives * Stay updated on industry trends and best practices to drive innovation and improve marketing results **Achievements:** * Successfully contributed to achieving over 100 millions in revenue growth within a 2-year period * Orchestrated campaigns that resulted in a 60 millions revenue increase in a single year * Generated over 7 million in revenue from targeted marketing efforts within a 1-month timeframe
  • Marketing ManagerFull Time

    Glamera

    Jun 2019 - Present -6 yrs, 1 month

    Egypt , Cairo

    • Digital Marketing managerFull Time

      Akelni

      Mar 2018 - May 2019 -1 yr, 2 months

      • Education

        • MBA in Marketing

          Arab Academy for Science, Technology and Maritime Transport (AAST)

          Jan 2019 - Jan 2023 - 4 yr

        • MBA in Marketing

          Arab Academy for Science, Technology and Maritime Transport (AAST)

          Jan 2019 - Jan 2023 - 4 yr

        • Mechanical engineering in Mechanical Engineering

          Assiut University (AUN)

          Jan 2003 - Jan 2010 - 7 yr

        Achievements

        Real Estate: - Problem: The need 200 Leads per day and the achieved 50 leads per day Action: Change the bidding and the content. Results: 250 Leads per day with 33 EGP cost per lead - Problem: The conversion rate between the leads and the sales follow up only 15% Action: Changed the content with content contains more details Results: The conversion rate increased to 30% For E-commerce and applications: -Problem: No Data Enough to analyze and to create enough custom audiences Action: Integrate the pixel and the SDK with all the sales needs Result: We can track the user all the website or the application in details - Problem: The app install optimization was only CPC and we need to change the optimization to get the lowest cost for app install. Action: Integrate the SDK Results: CPI = 6 EGP Cosmetics Successfully contributed to achieving over 160 million in revenue growth within a 2-year period Orchestrated campaigns that resulted in a 100 million revenue increase in a single year

        Skills

        • facebook
        • Google Analytics
        • SEM Rush
        • Power BI
        • excel
        • Google Ads
        • Snapchat
        • Tableau
        • Business Writing
        • Twitter
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        Languages

        • Arabic

          Fluent
        • English

          Fluent
        • French

          Intermediate
        • German

          Beginner

        Training & Certifications

        • Google acadmey

          Google·2017
        • Facebook blue print

          Facebook education·2017
        • Marketing channels planning and landing

          Coursera·2015
        • B2B Sales and B2B marketing

          Coursera·2014
        • B2B branding

          EDX·2014
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