Jean Pierre Michel Michel

Marketing ManagerFull Time

• Job Details:Responsible for GITEC's marketing and PR operations in Dubai and MENA, and for all marketing and customer service activities of GITEC’s clients in the region. • Managed 4 comprehensive marketing campaigns; the largest driving 12% incremental sales for client in Healthcare industry, including marketing strategy and ATL, BTL, digital, and events implementation • Developed 2 client digital-presence platforms, including website, social media, e-commerce, and SEO • Managed 3 client digital platforms, most notably achieving 200% increase in website traffic and 400% increase in social mediate engagement within first 2 months for client in Education industry • Developed GITEC’s 5-year growth and expansion plan within MENA to add 6 new cities to the company’s service reach, including Cairo, Doha, Muscat, Jeddah, Amman, and Kuwait City • Expanded company reach to Qatar, signing 3 major accounts in 2015 • Acquired 5 new local accounts in 2016, and signed a 2-year HR training & consultancy agreement with Dubai Government 2016 - 2017 • 16% sales increase from 2015 – 2016, and 23% sales increase from 2014 – 2015

Marketing ManagerFull Time

• Job Details:As Marketing Manager of Monsanto’s Egypt headquarters, I was responsible for all marketing plans, budgets, strategies, assets, and all other aspects of corporate name and brand management, in addition to cross-functional projects with other departments. • Established a dedicated marketing department in Egypt (Previously centralized in Jordan) • Built and managed a supplier/agency base in Egypt: ATL, BTL, Digital, Events…etc. • 20% incremental sales in 2013, from creation of the "Meet Monsanto" Loyalty & Equity-building program • Initiated and implemented a distributor training & development program to provide ongoing support for each distributor, resulting in better product and brand representation and dedicated sales • Created a country-wide "Pay for Performance" incentive program for each of 4 local distributors • Hosted 12 hugely successful awareness-building events all around Egypt, reaching over 4000 people • Introduced a new naming strategy for all products, to increase effectiveness of company brand equity, thereby making “Monsanto” the sought brand, rather than the variety name • Launched 6 new products in the Egyptian market during 2013 & 2014, resulting in 13% incremental sales

Senior Brand ManagerFull Time

• Job Details:Responsible for all 3 sectors of the Juice category, and for the innovation and development of new juice/drink lines of business to penetrate new sectors and capture market share from competitors in different market segments. • Sales of over 23,000 tons (23M units) of the “Bekhero 1L Juice” pack within 1st year of launch in 2011 • Incremental 17% sales of "Bekhero" 200ml juice packs upon advertising campaign 2012 • Sales over 2000 tons (4M units) within first Ramadan of launch of new seasonal “Ramadan Drinks" range • Developed a full new range of drink products in 2013, with 3-year extension plan • Developed “Ramadan Drinks” line-extensions for launch in Ramadan 2012 • Launched “TinGo” under-cap promotion 2011, leading to 24% increase in quarter sales