JA

josephine George Ayoub

Marketing Specialist at DramaBite

Maadi, Cairo, Egypt

Work Experience

  • Marketing SpecialistFull Time

    DramaBite

    Jul 2024 - Present -10 months

    • Job Details:• Drove comprehensive marketing strategy from market research and persona development to multi-platform content calendar creation (Facebook, Instagram, TikTok, YouTube) and execution, significantly boosting brand engagement. • Led end-to-end content production, coordinating with video editors and graphic designers for trailers, highlights, and posters, and managed actor interviews from script to on-screen execution. • Managed daily social media operations, including posting, community engagement, and detailed weekly/monthly performance analysis, resulting in a tripling of TikTok and Facebook followers, and a doubling of Instagram and YouTube followers.
  • Content CreatorInternship

    Shemsi

    Jun 2024 - Jul 2024 -1 month

    Egypt , Cairo

    • Job Details:• Conceptualized & executed creative social media content (TikTok, Reels, feed posts), exceeding goals (60 TikToks, 30 Reels, 30 posts/month). • Managed content calendar & production (filming and editing), ensuring on-time delivery. • Developed targeted social media ads for Egypt, KSA, & UAE.
  • SEO SpecialistInternship

    Dottopia

    Jul 2023 - Sep 2023 -2 months

    Egypt , Cairo

    • Job Details:• Implemented data-driven SEO strategies (keyword research, competitor analysis, content) to improve website ranking and organic traffic. • Optimized website performance for SEO using SEMrush & Screaming Frog, driving improvements. • Leveraged Google Analytics 4 & Search Console to monitor traffic, analyze user behavior, and identify ongoing SEO optimization opportunities.
  • Digital Marketing SpecialistInternship

    Markopedia

    Jul 2023 - Sep 2023 -2 months

    Egypt

    • Job Details:Developed comprehensive marketing plans (social media, content, personas, proposals) to achieve marketing objectives. • Managed social media presence (audits, engaging content creation, user behavior analysis) to optimize performance. • Supported business development through competitor research, compelling proposals, and events that secured new partnerships.
  • Education

    • Bachelor's Degree in Marketing and international business

      Egypt-Japan University of Science and Technology (E-JUST)

      Jan 2020 - Jan 2024 - 4 yr

    • High School - Thanaweya Amma

      Red Sea STEM school

      Jan 2020 

    Skills

    • Computer Skills
    • Article Writing
    • Communication

    Languages

    • English

      Advanced
    • Japanese

      Beginner
    • French

      Beginner
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