John George Naguib

Marketing Solutions AnalystFull Time

• Job Details:My work involved using the company's tools and software to analyze data, finding useful insights and helping customers get a better understanding on their current place in the market, their needs, and their keys to growth. This entailed deep-diving into large data sets using SQL and Python to gain insight, maintain database quality and complete customer ongoing requests and ad-hoc analyses. I've acquired knowledge and experience in over 6 sales and marketing software solutions (e.g. Infer, Synoptos, FirstRain), each of which I was responsible for executing/delivering the final product to the customer. Additionally, I've had good exposure to other web applications such as SalesForce and Eloqua. I have experience using online platforms to manage tasks and projects such as Jira, Confluence, Zendesk. Achievements include being part of the fast-paced team during three acquisitions of three new SaaS products, which demanded a fast ability to learn new products, processes, software solutions while maintaining a smooth customer success journey during the transition periods.

Brand SpecialistFull Time

• Job Details:My responsibility was to managing three main accounts (in the Real Estate, Electronic Accessories, and Home Appliance markets), taking charge of the research, planning, development, and execution of all their marketing activities. This included developing budget allocation, media planning, buying, and innovation strategies for each customer with each of its unique terms and requirements. I also worked on analyzing category and cluster marketing plans to align with the customer’s brand strategy and achieving annual operating plan goals. I assisted in the development and refinement of uniform graphic standards and visual brand strategies. Ensuring brand communication for areas of responsibility are consistent with the company and brand positioning was one of my main goals.

Account ExecutiveFull Time

• Job Details:I was responsible for the marketing activities for a number of clients. My work involved studying and understanding the client’s brief and coordinating with the necessary teams to execute the campaign keeping within the given budget. I handled budgets, managed campaign costs and invoiced clients. Additionally, I worked constantly with the account managers to formulate marketing strategies and assist the media, creative and research teams. I acquired skills in negotiating with clients and agency staff on the specifics of campaigns as well as presenting creative work to clients and ensuring that any modifications needed are executed correctly and on-time for client’s approval.