Jini Mehta

SEO Manager

• Job Details:Scaled organic sessions by 160% YoY for sports and entertainment categories by deploying structured content clusters and targeting high-opportunity keywords using entity-based SEO and simple on-page strategies. Created 40+ topical content hubs, increasing average session duration by 33%. Executed content pruning and index hygiene, boosting crawl efficiency by 45%. Optimized for core web vitals, reducing LCP to <2.5s and improving CLS. Improved keyword rankings for 400+ keywords; 180 reached page 1 in <90 days. Increased rich snippet visibility by 40% through scalable schema strategy. Led a 10-member SEO team including analysts and interns. Explored Reddit SEO to tap into new search intent clusters and user queries. Implemented AI-driven entity SEO and content clustering for topical authority. Collaborated with content & outreach teams to secure editorial links from Reddit, niche forums, and sports influencer sites, boosting topical authority in verticals like UFC, IPL, and WWE.

Search Engine Optimization Specialist

• Job Details:Spearheaded international SEO strategy for multiple global markets (UAE, US, UK), optimizing hreflang implementation, geo-targeting, and country-specific sitemaps — resulting in a 72% increase in non-Indian organic sessions within 9 months. Built localized content frameworks for high-commercial-intent keywords, driving high-converting traffic across finance, investment, and personal finance verticals. Developed affiliate SEO playbooks focused on monetizable SERPs that boosted affiliate-driven sessions by 80% and improved CTR by 42%. Partnered with editorial and product teams to design SEO-driven article templates embedded with schema that ranked in rich snippet blocks and earned 20+ featured snippets in 6 months. Conducted keyword opportunity analysis using Ahrefs and SEMrush across international finance-related queries; created category-level growth roadmaps that improved revenue-focused pages' visibility by 65%. Led monthly audit and link detox process for affiliate-heavy pages using Screaming Frog + manual link review to ensure Google affiliate content compliance post helpful content update.

SEO Executive

• Job Details:Led product-focused SEO campaigns for flagship tools including Stellar Photo Recovery, targeting both B2C and B2B segments across India, US, and UK. Achieved page 1 Google rankings for 35+ high-intent keywords, resulting in organic traffic growth of 120% to key product pages. Optimized over 200 product landing pages by rewriting titles, meta descriptions, and H1s, while implementing internal linking logic to related blog content — boosting average session duration by 26%. Generated 1,200+ monthly organic leads via downloadable trials, form fills, and contact CTAs by aligning content with buyer funnel stages. Implemented technical SEO fixes including resolving 404s, canonical tag issues, and mobile responsiveness to lift core web vitals scores above 90+ across product pages. Conducted competitive keyword benchmarking using Ahrefs and SEMrush, identifying gaps against players like EaseUS and Recuva, leading to content ideation for 15 new support articles and KBS. Collaborated with the product and marketing teams to launch seasonal SEO campaigns that improved Q4 conversion rates by 22%. Built 200+ product-specific backlinks across data recovery forums, driving 120% traffic growth to key software product pages.