jihad Hany Ibrahim

Performance Marketing SpecialistFull Time

• Job Details:" Executing the quarterly marketing plan and taking part in developing quarterly strategies " Daily Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis " Continuous improvement by proactively assessing the latest digital practices and methodology. " Aligning with the Digital marketing consultants (CultArk) in developing growth tactics & product development. " Plan, manage and execute Paid Search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management " Monitor and administer web analytics dashboards, reports, and essential reporting tools, and point out key areas of importance in accordance to business goals. " Managing, coordinating and aligning with internal stakeholders (finance, legal, etc.) and external media, creative and production companies to execute the marketing plan. " Owning marketing activities calendar and keeping track of projects and ensuring timely delivery of tactical and brand campaigns in alignment with partners. " Monitoring campaign objectives and spending and evaluating campaign performance: reach, engagement, order volumes, etc