Jessie Crawford

Marketing & Brand Manager

• Job Details:Contributed to pre-opening planning with a focus on creative direction and back-end marketing setup. Championed digital marketing initiatives, including meta ads management, geo-targeting, and performance reporting. Engineered and implemented email campaigns using Figma, Mailchimp, and Sevenrooms. Developed and maintained content calendars, effectively managing scheduling and engagement across social media platforms. Formulated all branded assets, including menus, posters, and business cards, serving as an in-house graphic designer. Directed and organised photo and video shoots to bolster marketing campaigns. Collaborated with third-party media platforms (What’s On, Dubai Night) and booking platforms to enhance brand exposure. Utilised Apollo for client outreach, facilitating large-scale events and business growth. Created automated reports to track marketing KPIs and optimise campaign performance. Currently enhancing proficiency in SEO and Google Analytics to strengthen data-driven marketing skills.

Events Coordinator, Reservations Manager, Communications

• Job Details:Coordinated and executed a diverse array of events, ranging from intimate dinners to large-scale activations. Managed reservations and client communications across both regular and event bookings. Developed bespoke event packages tailored to client needs, significantly boosting bookings and revenue. Conducted venue viewings, effectively presenting package options to prospective clients. Collaborated with internal teams and chefs to ensure seamless, customised event execution. Handled secure pre-payments and meticulously tracked all transactions within the restaurant’s system. Oversaw the production of event materials by liaising with printing vendors. Managed client communications via Instagram and WhatsApp, ensuring prompt and clear responses.

Back End Manager, Graphic Designer, Events Coordinator

• Job Details:Spearheaded the design of impactful posters, elevating visual communication. Executed email campaigns and newsletters through Mailchimp, enhancing customer engagement. Orchestrated activations and events, notably the first Thursday event, and successfully implemented weekly events to drive customer footfall. Curated art displays to enhance the overall aesthetic appeal of the venue. Served as hostess, ensuring optimal customer satisfaction during events. Implemented strategic initiatives, resulting in a substantial expansion of the customer base. Managed stock control operations and executed visual merchandising strategies.