Jelena Milan Drobnjak Dimitric
Entrepreneur / Nutritionist / Cognitive-Behavioral Coach at Hrana Nije Emocija
Belgrade, Serbia and MontenegroWork Experience
Entrepreneur / Nutritionist / Cognitive-Behavioral Coach
Hrana Nije Emocija
Apr 2019 - Present -6 yrs, 4 months
- Job Details:CBT coaching (emotional eating, perfectionism, self-sabotage), medical nutrition therapy & personalized meal planning, progress tracking (Beck scales, client reports), habit transformation, content creation & health education via Instagram.
See ICT / Startit
Jan 2019 - Jan 2021 -2 yrs
- Job Details:Financial reporting for state-funded innovation projects, budgeting, procurement, net banking, project documentation.
Komunikacijski Lab d.o.o.
Nov 2015 - Dec 2018 -3 yrs, 1 month
- Job Details:Financial operations for clients like Visa, Huawei, Philips, forecasting, reporting, invoicing, PO tracking.
Valor Group doo
May 2015 - Oct 2015 -5 months
- Job Details:Calendar and travel management, procurement, documentation, support in financial reporting and stakeholder communication.
Education
Bachelor's Degree in Nutrition & Dietetics
Higher Medical School VisanJan 2025 7 Months
Bachelor's Degree in Economic Technician
Economic schoolJan 2003 22 yr 7 Months
Achievements
I am the founder of the brand “Hrana nije emocija” (Food is Not an Emotion). For over 6 years, I have been helping individuals achieve optimal health through balanced nutrition, emotional eating awareness, and cognitive-behavioral coaching. With a background in nutrition and dietetics, experience in PR and brand development, and advanced skills in marketing, content creation, and AI tools, I have grown my brand to a community of 39,000+ organic followers. I create all brand visuals and content myself, manage media relations, and organize TV appearances to strengthen brand visibility. Passionate about health, wellness, and modern brand strategy, I combine science-based nutritional guidance with engaging digital marketing to inspire positive lifestyle changes.