Jack Elliott

Head of Digital Sales; Marketing and Business DevelopmentFull Time

• Job Details:• Created and managed end-to-end Digital Marketing, Digital Sales and Digital Business Development lifecycles which blend ATL, BTL, analytics, team management, agency management, conversion optimisation, mobile and social media. • Established new analytics methods to understand the outcome of existing digital marketing and lead generation campaigns to create new, highly targeted and segmented marketing campaigns. • Managed third party agencies who are individually responsible for Digital Marketing, Social Media, Brand Development and Website. • Created and improved the policies and procedures related to lead generation, lead management and conversion optimisation.

Regional Head of Marketing and DigitalFull Time

• Job Details:• Played key role in setting up 5-year marketing, digital and PR plans. • Instrumental in launch of American Express' Mobile and Social Media presence, including first end-to-end mobile-optimised communication strategy in the Middle East. • Enhanced ROI from company’s marketing budget by 56%, including improvement of online acceptance of American Express Cards in the region while increasing email and mobile penetration rates by 12%. • Recruited, trained and retained teams in Marketing and Communications departments. • Combined CRM, Digital Marketing, Online and Offline Sales reports and analytics in order to create new, highly targeted and cost effective digital marketing and sales campaigns and activities.

Director of Online MarketingFull Time

• Job Details:• Reduced cost per acquisition by 21%. • Improved organisational presence and developed marketing collaterals and teams across 3 countries within the EU. • Developed and implemented international marketing strategy with a budget of £8 million, incorporating online and offline marketing channels. • Defined and implemented SEO, SEM (PPC), Social Marketing, Affiliate Marketing, Press advertising and analytics strategies for multilingual websites with a total page view of 400+ million. • Designed Digital Marketing strategies for various countries and localities based on cultural differences and digital trends in different locations.