Jaana Hany Rashad

International Business ConsultantFreelance / Project

• Job Details:● Conducted in-depth competitive analysis to identify key market players, pricing strategies, and positioning within the international landscape. ● Analyzed international target markets and trade regulations to assess entry feasibility and compliance requirements. ● Developed a comprehensive international market expansion strategy, including: 1. Strategic market entry recommendations based on SWOT and PESTLE analyses 2. Marketing and promotional plans tailored to cultural and consumer preferences 3. HR strategy for staffing and cross-border management 4. Logistics and supply chain planning for international distribution 5. Financial frameworks for secure international transactions 6. Product adaptation aligned with local standards, tastes, and legal requirements ● Managed project timelines and deliverables, ensuring timely completion of all phases under tight deadlines. ● Led and coordinated a culturally diverse global virtual team, fostering collaboration across time zones and ensuring high-quality

Footwear Trend & Design Research SpecialistPart Time

• Job Details:● Independently conducted trend analysis using fashion platforms, social media, and e-commerce data to spot emerging footwear styles. ● Researched and did new shoe designs that aligned with market trends and Volley.EG’s brand identity, influencing upcoming collections. ● Communicated with Chinese manufacturers to adapt designs and ensure they met quality and design expectations. ● Monitored consumer behavior and market feedback to support the development of fashion-forward, trend-driven footwear collections.