
israa ahmed salama
Marketing Account Executive at Teslm
Cairo, EgyptWork Experience
Marketing StrategistFull Time
TASAHEL
Nov 2022 - Present -2 yrs, 9 months
- Job Details:Collect and analyze marketing data from various sources, including digital marketing campaigns, website analytics, socialmedia platforms, and customer databases. Conduct marketing strategies and plans, monitor and track all the marketing process Interpret data and identify trends, patterns, and key performance indicators (KPIs) to evaluate marketing campaigneffectiveness and identify areas for improvement. Develop and maintain marketing dashboards and reports to track performance metrics and present findings tostakeholders. Conduct market research and competitive analysis to identify industry trends, customer behavior, and potential growthopportunities. Provide insights and recommendations to optimize marketing strategies and improve ROI. Assist in forecasting and budgeting processes by providing data-driven insights and analysis. Stay up-to-date with emerging marketing analytics tools and techniques to continuously enhance analytical capabilities.
Marketing StrategistFull Time
MKY COMM Advertising agency
Dec 2021 - Oct 2022 -10 months
- Job Details:Assist the brand strategist in developing cohesive, on-brand written content for website copy, slogans, brandmessaging, digital and print collateral. - Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solveproblems. - Create original content while bringing fresh ideas to the table. - Produce captions for social media and engage with audiences as needed. - Suggesting new ways to promote company offerings and reach consumers - Stay up-to-date with consumer trends within creative and consumer industries. - Assisting the creative team with the design of promotional materials.
Education
Bachelor's Degree in Business administration
Zagazig University (ZU)Jan 2017 - Jan 2021 - 4 yr
Skills
- Microsoft Office
- Communication
- Business Plans
- Strategic Planning
- Public Speaking
- Business Analyst
- Product
- Business Analysis
- User Stories
- UML Modeling
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Languages
Arabic
FluentEnglish
AdvancedGerman
Beginner