Ismail Ahmed Elalaily

Growth LeadFull Time

• Job Details:• Collaborate with product and sales teams to establish clear KPIs and implement tracking systems for data-driven decision-making. • Conduct in-depth market research and develop go-to-market strategies to capitalize on new opportunities and market needs. • Led the revamp of Aamar's website and optimize user journeys to enhance engagement and conversion rates. • Design and implement referral programs, customer surveys, and feedback loops to foster growth, gather insights, and improve retention. • Develop and manage email outreach, paid ads, and WhatsApp automation (via ManyChat) to drive lead generation, customer acquisition, and retention • Oversee content strategy and creative campaigns, ensuring alignment with brand objectives and driving organic growth through value-driven content and user-generated content. • Work with product and sales teams to align product development with market needs and optimize lead conversion. • Implement comprehensive tracking systems to analyze performance, refine strategies, and improve ROI across all channels.

Growth Marketing ManagerFreelance / Project

• Job Details:• Developed and executed data-driven growth strategies that significantly increased user acquisition and expanded market presence in Saudi Arabia and the GCC region. • Launched cross-channel marketing campaigns (digital ads, social media, SEO, email), boosting brand visibility and engagement, especially among educational institutions, training centers, and individual course creators. • Spearheaded referral programs, partnerships, and feedback loops to enhance customer retention and advocacy, contributing to Zamn’s user base expansion. • Collaborated closely with product and sales teams to optimize onboarding experiences, driving higher retention rates and customer satisfaction. • Implemented outreach email campaigns and email flows for B2B and B2C, boosting lead generation and engagement. • Managed paid media budgets effectively, ensuring high return on ad spend (ROAS) and efficient resource allocation. • Initiated digital activities such as webinars and eBooks, positioning Zamn as a thought leader in the EdTech industry. • Designed and executed WhatsApp automation flows, streamlining communication and enhancing customer service efficiency. • Supervised content and SEO teams, ensuring strategic alignment and consistent execution across marketing initiatives.

Performance Marketing ManagerFull Time

• Job Details:• Led a high-performing performance marketing team, providing clear direction, setting goals, and fostering a collaborative and motivating work environment. • Developed and implemented comprehensive performance marketing strategies to drive customer acquisition and revenue growth. • Managed and optimized large-scale paid search campaigns, consistently exceeding KPIs and achieving a positive return on ad spend (ROAS). • Conducted in-depth keyword research and competitor analysis to identify valuable insights and leverage them for campaign optimization. • Collaborated closely with cross-functional teams including creative, Content, and Tech teams to ensure cohesive marketing strategies and seamless campaign execution. • Utilized advanced analytics tools to track and analyze campaign performance, generating actionable insights and making data-driven optimizations. • Led successful A/B testing initiatives to improve ad creatives, landing pages, and campaign targeting, resulting in increased conversion rates and overall campaign effectiveness. • Stayed up-to-date with the latest industry trends, tools, and best practices in performance marketing, and implemented innovative strategies to drive continuous improvement. • Managed budgets effectively, allocating resources to the most impactful channels and optimizing spending to achieve optimal results within budget constraints. • Provided regular reporting and insightful analysis to stakeholders, showcasing campaign performance, key findings, and recommendations for future optimizations. • Key Clients ( Isis Organic - Mr.Tuxedos- Prevalin- Akhnaton School - Al Hokail Medical Group )