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Islam Samir Soliman

Senior Brand Manager at Talabat

Shorouk City, Cairo, Egypt

Work Experience

  • Cofounder and CEOFull Time

    Macknmall

    Feb 2022 - Present -3 yrs, 5 months

    Egypt , Cairo

    • Job Details:○ Development of the company’s short- and long-term strategy, vision, and mission ○ Overseeing the company’s business operations to ensure the company has effective operational and financial procedures in place ○ Building a strong D2C brand together with the CMO ○ Definition, validation, and monitoring of growth-related KPIs ○ Owning and monitoring the finances (top/bottom line) and managing the cashflow cautiously, tracking revenue targets among others ○ Recruiting and developing the best talent for your company ○ Maintaining awareness of the competitive market landscape, expansion opportunities, industry developments, etc. ○ In the beginning a very hands-on attitude, later hiring your team of experts for different tasks/departments ○ Preparing and closing the next funding round and building solid relationships with your investors ○ Being an "evangelist" for the company at conferences, events, etc., and establishing strategic partnerships ○ Developing the digital product further
  • Digital Marketing ManagerFull Time

    EDesign

    Jan 2021 - Present -4 yrs, 6 months

    Saudi Arabia

    • Job Details:* Plan and execute all digital marketing activities for EDesign Clients, including SEO/SEM, marketing * database, email, social media and display advertising campaigns * Design, build and maintain a digital marketing strategy that hit clients' objectives. * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies * Plan, execute, and measure experiments and conversion tests * Collaborate with internal teams to make sure all activities meet clients' needs and goals. * Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. * Instrument conversion points and optimizes user funnels * Collaborate with agencies and other vendor partners * Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Senior Brand ManagerFull Time

    Talabat

    Jul 2016 - Present -9 yrs

    Egypt , Cairo

    • Job Details:- Manage the day-to-day marketing activities for our brands including getting more installs, orders and branding, campaign planning, implementation, budget management, reports, and performance review - Developing, testing, and implementing content marketing strategies on an ongoing basis. - Create and manage video content including concept brief, scriptwriting, close mentoring, and follow-up with production agencies for video shooting and video post-production till delivering the final deliverables. - Collaborate with below channel heads of the Marketing department to deliver successful cross-channel campaigns BTL & ATL - Campaign ROI - track, measure, and report on results. - Developing vendor campaigns to increase vendor orders.
  • Digital Marketing StrategistFull Time

    Tag

    Mar 2016 - Jul 2016 -4 months

    Egypt

    • Job Details:- Manage the day-to-day search marketing activities including campaign planning, implementation, budget management, performance review, and optimization. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Provide accurate time and cost estimates for each tactic. - Cooperate with the rest of the creative team across different types of media to create and implement the visual design elements associated with brand positioning. - Provide detailed direction to designers. - Develop detailed budgets and timelines. - Social Media responsibilities include activating and updating social channels, developing and implementing content strategies, and analysis of efforts and value gained. - Responsible for reporting and analytics, including data analysis, updating dashboards and creating monthly performance reports.
  • Education

    • Bachelor's Degree in Marketing

      The Higher Institute of Cooperative and Managerial Studies

      Jan 2009 

    Achievements

    Key Projects, Otlob ● Otlob | EGP 39 Campaign ● Otlob anniversary | Ahmed Amin ● Otlob | CAF campaign ● Otlob | Alexandria Takeover ● Otlob | PortSaid Takeover. ● Otlob | Performance Ad HungerStation “ KSA “ ● 5th-anniversary campaign.

    Skills

    • Content Creation
    • Microsoft Powerpoint
    • Creative
    • content production
    • Planning
    • analytic
    • Strategic Planning
    • excel
    • Script Typing

    Languages

    • Arabic

      Fluent
    • English

      Advanced
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