
Islam Samir Soliman
Senior Brand Manager at Talabat
Shorouk City, Cairo, EgyptWork Experience
Cofounder and CEOFull Time
- Job Details:○ Development of the company’s short- and long-term strategy, vision, and mission ○ Overseeing the company’s business operations to ensure the company has effective operational and financial procedures in place ○ Building a strong D2C brand together with the CMO ○ Definition, validation, and monitoring of growth-related KPIs ○ Owning and monitoring the finances (top/bottom line) and managing the cashflow cautiously, tracking revenue targets among others ○ Recruiting and developing the best talent for your company ○ Maintaining awareness of the competitive market landscape, expansion opportunities, industry developments, etc. ○ In the beginning a very hands-on attitude, later hiring your team of experts for different tasks/departments ○ Preparing and closing the next funding round and building solid relationships with your investors ○ Being an "evangelist" for the company at conferences, events, etc., and establishing strategic partnerships ○ Developing the digital product further
Digital Marketing ManagerFull Time
EDesign
Jan 2021 - Present -4 yrs, 6 months
Saudi Arabia
- Job Details:* Plan and execute all digital marketing activities for EDesign Clients, including SEO/SEM, marketing * database, email, social media and display advertising campaigns * Design, build and maintain a digital marketing strategy that hit clients' objectives. * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies * Plan, execute, and measure experiments and conversion tests * Collaborate with internal teams to make sure all activities meet clients' needs and goals. * Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. * Instrument conversion points and optimizes user funnels * Collaborate with agencies and other vendor partners * Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Senior Brand ManagerFull Time
- Job Details:- Manage the day-to-day marketing activities for our brands including getting more installs, orders and branding, campaign planning, implementation, budget management, reports, and performance review - Developing, testing, and implementing content marketing strategies on an ongoing basis. - Create and manage video content including concept brief, scriptwriting, close mentoring, and follow-up with production agencies for video shooting and video post-production till delivering the final deliverables. - Collaborate with below channel heads of the Marketing department to deliver successful cross-channel campaigns BTL & ATL - Campaign ROI - track, measure, and report on results. - Developing vendor campaigns to increase vendor orders.
Digital Marketing StrategistFull Time
- Job Details:- Manage the day-to-day search marketing activities including campaign planning, implementation, budget management, performance review, and optimization. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Provide accurate time and cost estimates for each tactic. - Cooperate with the rest of the creative team across different types of media to create and implement the visual design elements associated with brand positioning. - Provide detailed direction to designers. - Develop detailed budgets and timelines. - Social Media responsibilities include activating and updating social channels, developing and implementing content strategies, and analysis of efforts and value gained. - Responsible for reporting and analytics, including data analysis, updating dashboards and creating monthly performance reports.
Education
Bachelor's Degree in Marketing
The Higher Institute of Cooperative and Managerial StudiesJan 2009
Achievements
Key Projects, Otlob ● Otlob | EGP 39 Campaign ● Otlob anniversary | Ahmed Amin ● Otlob | CAF campaign ● Otlob | Alexandria Takeover ● Otlob | PortSaid Takeover. ● Otlob | Performance Ad HungerStation “ KSA “ ● 5th-anniversary campaign.
Skills
Languages
Arabic
FluentEnglish
Advanced