Islam Ashraf Ashraf

Senior product @Full Time

• Job Details:Established collaborative relationships with KSA government and UAE business leaders to understand market needs Conducted thorough market research to identify key product features and prioritize development efforts. • Led the creation and execution of the product roadmap, setting clear goals and metrics to validate product value. • Spearheaded collaboration with five cross-functional teams to create and document a strategic product roadmap; built and prioritized a product backlog that improved delivery timelines by 30% and enhanced team alignment. • Defined and measured the product’s metrics, KPIs, and OKRs with presales and marketing team plans to ensure execution is aligned with strategy, then identified the opportunities for improvement. • Acted as PO/PM and scrum master in different situations to cover shortages and delivery on time. • Considered the cost and timeline of products/platforms in set scope and roadmap. Key Achievements - - - HRSD platform: Implemented org structure 4 services in KSA governmental platform cut 37% of work time consumption. Hidaya app: Mobile app for Islamic religion increase [traffic and engagement 64.7%, downloads 86% in 2 QUA]. El Kashaf app: scouting app in football, operated MVP phase and set the road map to be only in MEAN region.

Senior Produce ManagerFull Time

Senior product owner IIFull Time