Islam Mohammed Arabi

Marketing DirectorFull Time

• Job Details:As the Marketing Director, I lead the agency’s marketing vision, ensuring strategic alignment, brand growth, and measurable impact. My role is focused on driving performance, fostering innovation, and strengthening client relationships to position the agency as a leader in the industry. 1. Strategic Marketing Leadership I develop and execute comprehensive marketing strategies that align with the agency’s vision and business objectives. I ensure all marketing efforts drive brand awareness, lead generation, and revenue growth while staying ahead of industry trends and consumer behaviors. 2. Business Growth & Client Acquisition I spearhead business development initiatives, identifying new market opportunities and expanding the agency’s client portfolio. I build strong relationships with key clients and stakeholders, ensuring our marketing solutions deliver tangible business value and long-term success. 3. Team Leadership & Creative Direction I lead a high-performing marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making. I mentor talent, oversee campaign execution, and ensure all marketing efforts maintain the highest standards of quality and effectiveness. 4. Performance & Financial Oversight I am responsible for marketing performance analytics, budgeting, and ROI measurement. I ensure all campaigns are optimized for maximum efficiency, balancing creativity with strategic financial management to drive profitability and sustainable growth. By integrating strategy, creativity, and performance-driven execution, I position the agency and its clients for long-term success in an ever-evolving market landscape. As the Marketing Director, I lead the agency’s marketing vision, ensuring strategic alignment, brand growth, and measurable impact. My role is focused on driving performance, fostering innovation, and strengthening client relationships to position the agency as a leader in the industry. 1. Strategic Marketing Leadership I develop and execute comprehensive marketing strategies that align with the agency’s vision and business objectives. I ensure all marketing efforts drive brand awareness, lead generation, and revenue growth while staying ahead of industry trends and consumer behaviors. 2. Business Growth & Client Acquisition I spearhead business development initiatives, identifying new market opportunities and expanding the agency’s client portfolio. I build strong relationships with key clients and stakeholders, ensuring our marketing solutions deliver tangible business value and long-term success. 3. Team Leadership & Creative Direction I lead a high-performing marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making. I mentor talent, oversee campaign execution, and ensure all marketing efforts maintain the highest standards of quality and effectiveness. 4. Performance & Financial Oversight I am responsible for marketing performance analytics, budgeting, and ROI measurement. I ensure all campaigns are optimized for maximum efficiency, balancing creativity with strategic financial management to drive profitability and sustainable growth. By integrating strategy, creativity, and performance-driven execution, I position the agency and its clients for long-term success in an ever-evolving market landscape.

visual merchandising & marketing managerFull Time

• Job Details:My role is to ensure a consistent visual presentation standard is maintained across all brand stores in KSA, in accordance with corporate guidelines and directives. This involves working closely with area VMs, General Manager, Operational, Buying & Merchandising teams, as well as the regional and corporate visual teams. The objective is to implement standards that align with corporate strategies and maintain a consistent brand image across the store network. In addition, the aim is to establish and develop an efficient VM team to support the business. The rollout of VM training within the Middle East network is necessary to ensure that all VMs, store managers, and sales staff are capable and confident in maintaining global VM standards. As the business grows or requires, VM training will be expanded to other markets. • As the manager of core marketing and visual merchandising activities, I oversee 40 stores across the kingdom. This includes managing window installations, in-store product displays, and changeovers to drive sales. I also focus on KPIs, training, and follow-up on bestsellers to increase sales. 2 • • • • Additionally, I liaise with all suppliers and vendors, locally and internationally, and conduct regular store visits to generate VM supervision reports. I take timely remedial action for areas of improvement and play a proactive role in new store openings. Collaborating with the Trade and Retail Marketing office, I ensure seamless coordination for promotional activities. I also serve as a liaison between store operations, marketing, and buying/planning departments to meet store deliverables. Attending all levels of management and staff meetings as required, I participate in brand collection presentations and VM training camps. Moreover, I train and mentor the VM and store teams on VM standards and techniques. Developing and implementing all training programs, events, and procedures in KSA, I plan orders for relevant ADV material and source upgrades. Furthermore, I prepare the seasonal commercial calendar for all brands and lead and motivate the VM and store teams by serving as a role model for brand VM standards and product knowledge. I ensure that all VMs receive proper training and knowledge of seasonal brands.