Omar Mohamed Salem

B.tech

• Brand Architect & Marketing ManagerFull Time

  Jan 2018 - Present -7 yrs, 5 months

  Egypt , Cairo

  • Job Details:• Craft and execute annual brand marketing strategies, aligning with market share objectives and budget constraints, driving a 10% average annual increase in market share while maintaining budget adherence. • Design, develop, and launch marketing campaigns for product ranges, ensuring optimal market positioning and successful new product introductions, achieving an average of 20% above-target sales within the first six months. • Develop targeted marketing support initiatives to amplify direct sales, increasing direct sales by 25% through strategic marketing efforts. • Serve as the primary interface for product-related issues, ensuring seamless communication and resolution, reducing issue resolution time by 40%. • Analyze market and competitor intelligence to inform category plans, resulting in a 15% increase in customer retention through strategic adjustments. • Monitor category performance against plans, implementing corrective actions to improve metrics by 18% through proactive adjustments. • Supervise and coordinate staff, optimizing resource utilization and task completion, enhancing team productivity by 22%. • Foster relationships with key partners and customers, maximizing benefits and increasing partnership engagement by 30%, leading to a 25% rise in collaborative efforts. • Inspire and empower cross-functional teams, achieving a 95% team satisfaction rate and a 20% enhancement in performance metrics through a culture of excellence. • Foster strategic partnerships with market leaders such as Vodafone, Foodics, FlyIn, and CIB, significantly enhancing business visibility and brand recognition, resulting in a 30% increase in market penetration and a 25% growth in brand trust and affinity
• Assistant Marketing ManagerFull Time

  Jan 2016 - Dec 2017 -1 yr, 11 months

  Egypt , Cairo

  • Job Details:• Assisted in the creation, planning, and execution of marketing campaigns, achieving a 15% increase in engagement rates and a 10% uplift in conversion rates. • Conducted market research to identify customer needs and market trends, providing actionable insights that led to a 12% market share growth and a 20% improvement in customer satisfaction scores. • Managed and optimized digital marketing channels, enhancing digital presence and resulting in a 25% increase in website traffic and a 30% boost in online sales. • Developed and oversaw content strategy, increasing content engagement by 18% and social media followers by 22%. • Assisted in managing the marketing budget and tracking expenditures, successfully optimizing budget allocation and reducing marketing spend by 10% while maintaining campaign effectiveness. • Collaborated with the sales team to develop promotional materials and sales tools, contributing to a 15% increase in sales leads and a 12% growth in closed deals. • Maintained and enhanced brand image through consistent messaging, strengthening brand recognition and resulting in a 20% increase in brand recall and a 15% rise in customer loyalty. • Assisted in planning and executing events, successfully organizing and executing events that attracted over 500 attendees and generated 150+ new leads. • Utilized CRM tools to manage customer interactions, improving customer retention rates by 10% and increasing customer lifetime value by 8%.
• Trade Marketing ExecutiveFull Time

  Jan 2014 - Dec 2015 -1 yr, 11 months

  Egypt , Cairo

  • Job Details:Role Purpose: To execute trade marketing activities as a team player of trade marketing team that execute SONY, BRAUN, Miele, Hotpoint and a lot of International Brands activities through retail and commercial channels such as B. TECH united retail display projects, in-store merchandising.
• Trade Marketing MerchandiserFull Time

  Jul 2012 - Dec 2013 -1 yr, 5 months

  Egypt , Cairo

  • Job Details:Responsible for executing in-store marketing strategies to enhance product visibility and drive sales. Key duties include managing product placement, ensuring compliance with merchandising standards, implementing promotional displays, and optimizing product shelf space to boost brand presence. The role requires close collaboration with sales and marketing teams to develop and execute trade marketing initiatives, maintain planograms, and conduct market analysis to improve product performance in retail environments. Additionally, the Trade Marketing Merchandiser monitors competitor activity and provides insights to refine marketing tactics and achieve company objectives. Strong communication and organizational skills are essential for success in this role.

Computer Shop

• Marketing CoordinatorFull Time

  Dec 2011 - Jun 2012 -6 months

  Egypt , Cairo
• Ass. Store ManagerFull Time

  Feb 2011 - Nov 2011 -9 months

  Egypt , Cairo
• Sales representativeFull Time

  Dec 2010 - Jan 2011 -1 month

  Egypt , Cairo