Inter Fan

Global Marketing Manager

• Job Details:Develop comprehensive customer solutions, value propositions, messaging, and materials/tools to support field initiatives for global markets including EMEA, APAC and MENA regions. Implement the launch of new products and champion strategies to ensure commercial success. Collaborate with global marketing, product management, sales, and customer support organizations to generate revenues and profits and meet strategic objectives with the launch of new products. Develop and support cross-functional execution of short-term and long-term marketing initiatives that address all levels of the sales funnel. Localize and prioritize global initiatives in partnership with field leadership. Collaborate with sales to ensure achievement of existing sales goals and objectives. Organise and manage global tradeshows, setting clear performance metrics for success. Management of junior marketing team.

European Marketing Manager (B2B)

• Job Details:Lead European marketing programs for the bioresearch line of business, driving initiatives and generate leads. Devise integrated marketing campaigns, tracking success via key metrics such as number of opportunities generated ($NOC) and marketing qualified leads (MQLs). Oversee the development of comprehensive marketing and sales collateral, both physical and digital (PPC, SEO, social media, digital ads, tradeshows, remarketing, and webinars). Establish and monitor relevant KPIs and analytics to ensure effective execution. Organise and manage European tradeshows, setting clear performance metrics for success. Go-to market strategies for launching new products for the European market. Mentor and develop junior marketing team members to foster professional growth.

Marketing Specialist (B2B)

• Job Details:As the sole marketing member, developed and executed the annual company marketing plan, budget and analytics to ensure strategic alignment and performance. Oversaw multi-channel marketing campaigns targeting NHS and medical professionals, cross platform deployment. Maintained and optimised the website using CMS systems, developing content, and performing SEO optimizations. Designed collateral and copy for digital and print campaigns, collaborating with design agencies for execution. Managed the presence at tradeshows and conferences, coordinating all aspects of participation and engagement.