Inass Zaky

Channel Marketing ManagerFull Time

• Job Details:Responsible for developing and implementing the new retail corporate identity for more than 400 branches and more than 1500 ATMs Maintain regular visits to the branches to ensure proper implementation of branding as per the guidelines Develop the main theme and revamp all internal and external BTL “below the line” materials, including direct marketing, promotional items and giveaways as per the new NBE Corporate Identity “CI". Effectively plan and apply new NBE CI on all existing BTL documents both internal (applications and forms) and external (credit cards, debit cards, statements, flyers, mailers, brochures, etc.) Work closely with other departments to develop and execute all BTL communications to reach customers through branches and mailings Partner with the advertising agency to develop designs for new customer-focused BTL materials (annual reports, financial reports, etc.) Responsible for sponsorships, events and exhibitions branding and below the line materials Supervise production and ensure materials are delivered as approved and on time Manage budget control sheet and invoicing Propose overall annual BTL budget and ensure it is met throughout the year Evaluate vendor proposals and select the best offers using quality, price and deadline as main criteria Ensure all polices are followed, respected and carried out properly on all jobs

Account DirectorFull Time

• Job Details:Accounts handled: Etisalat, Taki ▪ Developed a clear understanding of clients' brands and competitive environment. ▪ Worked closely with clients to develop powerful and effective marketing strategies ▪ Managed and organized clients’ launches and other tactical events including all necessary logistics

Account DirectorFull Time

• Job Details:▪ Accounts Handled: Daihatsu Misr, Halwani, Americana (Lion), and General Industries & Packaging Co. (Teashop, El Negoum, Roxi, El Abtal and Oscar Chocolates) ▪ Major Projects / Achievements: Daihatsu Trucks Launch Campaign; Materia Launch Campaign