Inas Mahmoud

Senior Marketing & Communications SpecialistFull Time

• Job Details:- Brand Management: Develop and maintain a strong and consistent brand identity across all marketing channels. Oversee brand guidelines and ensure their adherence across all marketing materials. Conduct market research and competitor analysis to identify brand positioning opportunities. - Public Relations (PR): Develop and execute PR strategies to build positive media relations and increase brand visibility. Draft press releases, media pitches, and other PR materials. - Digital Marketing: Develop and execute integrated digital marketing campaigns across various channels, including: Social Media Marketing: Manage social media presence across LinkedIn & Facebook, creating engaging content and running targeted advertising campaigns. Content Marketing: Develop and publish high-quality content: blog posts, articles, case studies to educate and engage target audiences. Email Marketing: Develop and execute email marketing campaigns to nurture leads and build customer relationships. - Events Management: Plan, organize, and execute industry events, conferences, and trade shows. Manage event logistics, including venue selection, budget management, and vendor coordination. Represent the company at industry events and build relationships with potential clients. - Team Leadership & Mentorship: Lead and mentor a team of junior marketing specialist and graphic designer. Provide guidance, training, and support to team members. Foster a collaborative and high-performing team environment. - Marketing Strategy & Planning: Collaborate with senior management to develop and implement marketing strategies aligned with business objectives. Conduct market research and competitive analysis to identify new market opportunities. Develop and manage marketing budgets. Track and analyze marketing campaign performance and provide regular reports on key metrics. - Business Development: Contribute to the development of business plans and business models. Support the sales team in identifying and pursuing new business opportunities. Collaborate with technical operations to ensure alignment between marketing and service delivery.

Senior Marketing SpecialistFull Time

Social Media & Digital Marketing SpecialistFull Time

• Job Details:- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification - Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and brand awareness, - Set up and optimize company pages within each platform to increase the visibility of the company’s social content. - Moderate all user-generated content. - Create editorial calendars and syndication schedules. - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information. - Collaborate with other departments to manage reputation, identify key players, and coordinate actions. - Manage Email Marketing Campaigns. - Manage and plan media buying campaigns through company platforms. - Monitor the progress of campaigns using various metrics and submit reports of performance. - Manage the company’s websites via CMS tools (Content, updates, monitoring). - Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures. - Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities. - Coordinate with external media, and marketing agencies to execute the marketing plan. - Collaborate with managers in preparing budgets and monitoring expenses.