Imene Bentoumi

Associate Professor – Business & Management

• Job Details:Designed and delivered business and sales-related modules, including marketing strategies, sales process optimization, and business operations. Coordinated with academic and industry partners to align training content with real-world business needs. Developed performance improvement workshops and tools for students simulating business sales environments. Managed and mentored graduate projects that analyzed market entry strategies, b2b product positioning, and operational efficiency.

Assistant Professor – Business & Management

• Job Details:Conducted applied economic research and presented results at national and international conferences. Designed workshops on business skills, market analysis, and economic data interpretation.

Market Researcher

• Job Details:Conducted market analysis to assess consumer demand, competitive positioning, and sales opportunities. Created actionable reports used by the sales team to refine b2b and b2c product offerings. Collaborated with sales and marketing teams to design campaigns that increased product awareness.