Basic Info

Muhammad Ilyas

10 years

Dubai, United Arab Emirates

Bachelor's Degree

Manager

Work Experience

ECommerce Manager at Meplay.com

Experience Details

ECommerce Manager

Sales/Retail, IT/Software Development, Marketing/PR/Advertising

Manager

Technical

• Planned and executed the project roadmap and implementation.
• Drive successful execution and delivery of e-commerce project solution implementation for multiple e commerce projects
• Resolve project conflicts and competing priorities.
• Management of Technical Infrastructure including integrations between with ERP system via web services.
• Provide e-commerce functionality expertise during project planning, development and production-support.
• Review e-commerce platform and architecture to recommend effective options for implementing business functionality.
• Collaborate with business owners and stakeholders to lead e-commerce requirements gathering and analysis
• Document project work breakdowns, monitor task, status, update work estimates and incorporate new tasks into plan as needed
• UAT test, identify and test functionality requirement according to professional e commerce standards

Product Management

• Drove the strategy and managed implementation of games assets and marketing campaigns
• Implemented referral program, guest checkout, social media integration & other features ensuring most enhanced UX
Content and Graphic Design
• Identify new product lines liaising with external and internal suppliers to ensure unique content and best price
• Allocation and presentation of merchandise within the e-commerce site.
• Prepare and execute planning calendar for each quarter, coordinating with Interactive Product Managers.
• Regularly review the customer’s journey through the site recommending adjustments in order to enhance conversion rates.
• Market survey, competitor & prices analysis

Digital Marketing & Analytics

• Managed internal creative agency responsible for all visuals displayed on website, packaging, and marketing material
• Liaising with marketing agency to devising strategies to drive online traffic.
• Tracking conversion rates and making improvements.
• Utilizing a range of techniques including paid search, SEO, PPC, Email Marketing and Social Media marketing.
• Improving the usability, design, content and conversion.
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Set KPI benchmarks from analytics and competitive analysis

Fulfilment/Inventory

• Manage/monitor, and improve performance of fulfilment partners
• Ownership and management of all inventory / Stock / Re stocking etc
• Reduce delivery time (from order placement to customer delivery) by improving carrier costs, optimizing and cost control
• Build and execute long term plan to support logistic strategy
• Ensure the deliveries of the orders on time by coordinating with warehouse, courier partner and customer service department

Customer Acquisition

• Analyze customer demographics and purchasing behavior to monitor trends and future sales growth.
• Utilize analytics, customer research and competitive analysis to improve the customer experience, increase conversion rate and grow revenue.


Company Details

Meplay.com (multinational)

Dubai, United Arab Emirates

N/A

Computer Games , Entertainment

www.meplay.com

Apr 2014 to present (2 years 8 months)
ECommerce Team Lead at FUCOM LLC - Geant Hypermarkets and Suppermarket

Experience Details

ECommerce Team Lead

IT/Software Development, Project/Program Management, Sales/Retail

Experienced (Non-Manager)

Ecommerce Team Leader http://www.geantonline.ae

• Responsible for technical aspect of the project include hosting, development, maintenance and integration of the ecommerce system with ERP system for inventory/sales/return & reporting
• Responsible for the development and performance of the online business working with key people within the organization as well as external 3rd party agencies to aggressive growth targets on an annual basis
• Development and execution of the online marketing activities to drive the business and overseeing product offer and merchandising ensuring sales are maximized and content delivered effectively
• Successfully Execute the software development phases for the project starting the platform design & Business model requirement and analysis, Development of the system and Integration with ERP system/ UAT/ and bring into production
• Develop and execute multi-channel customer acquisition/retention strategies to drive visitors, click through and conversion and maximize on line sales
• Manage the development of new projects with both internal and external teams, track and report on progress against deliverables and commitments
• Liaise with Sales Operations to ensure that SKU’s, pricing and updates are always aligned with other systems operated by the business and Evaluate and update processes, procedures and infrastructure
• Set KPI benchmarks from analytics and competitive analysis and develop actionable management reporting and statistics all online and affiliate sales, traffic, user journeys and visitor source
• Meet and exceed revenue targets for the online store with a focus on increasing market share of online sales
• Propose, Prepare and Manage all online marketing & operational budgets and activity to achieve business goals
• Analyzing, reviewing, recommending and strategic changes to the website, process and business models if required
• Improve Customer Experience by quality of Design , Content and Functionality
• Lead in house SEO/Social media and customer service team to increase visibility in Search Engines, Social media platforms etc
• Assisting Store manager for supply & chain and logistics/operational management

Digital Media
• Develop Internet strategy, Information flow, and usability & Create, develop and manage content for organization’s website’s
• Working with a cross-departmental team, maintain and develop the master content calendar for all web properties
• Interfaced with Sales, Customer Service, Consumer Services, Marketing, Creative, Publishing and other departments and vendors
• Track and report on all site metrics - Google Analytics
• Work cooperatively with key team members, clients and vendors
• Online marketing strategy, analysis, budgeting and executing Google Ad words for Google keywords and network searching and Display ads to achieve ROI within allocated budget/ Time for specific locations
• Ensure SEO is on target & Localized Content Optimization
• Page optimization including content, page titles, Meta descriptions & Online Reputation

Social Media Management http://www.facebook.com/geantme & www.facebook.com/geantuae

• Create social media strategy that collaborates with marketing, PR and advertising campaigns
• Research top influencers, competitors, and trends in industry
• Create timely and engaging content optimized for platform used and intended audience
• Monitor sites for customer service opportunities and initiate conversations
• Analyze and report social media actions on a monthly basis for successes and new opportunities
• Create engaging and professional visuals that reflect brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc.)
• Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts
• Manage social media team members' responsibilities, conduct team meetings, advise on projects, and motivate team members.
• Working in team to create a solid branding message that's reflected across Atomic marketing materials, social media content and shared by employees
• Facebook Advertising using target, customize and localized tool to achieve maximum reaches and like in allocated budget


Company Details

FUCOM LLC - Geant Hypermarkets and Suppermarket (multinational)

Dubai, United Arab Emirates

More than 1000 employees

Retail, Supermarkets

www.geantonline.ae

Jul 2009 to Apr 2014 (4 years 9 months)
Web Master at Ptlsolar FZ LLC

Experience Details

Web Master

Creative/Design/Art, IT/Software Development, Sales/Retail

Entry Level

• Responsible for all the Email marketing, Web development and designing, SEO and SEM
• Engaging worldwide customer like Africa region for the Solar solution by digital marketing
• Designing and developments of the different brand of the website's, improve the usability and contents to bring more traffic
• Google Ad words and Google Analytics
• Leading IT team for website & Graphics designing.
• Responsible for providing analysis for functional and business requirements and ensure its compliance.
• Responsible to the Graphics of advertisement, Printing and publishing.


Company Details

Ptlsolar FZ LLC (multinational)

Dubai, United Arab Emirates

51-100 employees

Energy and Utilities

www.ptlsolar.com

Dec 2006 to Jun 2009 (2 years 6 months)

Education

BSIT in Information technology

Education Details

BSIT

Information technology, Computer Science, Media & Marketing

University of Peshawar, Pakistan

B / Very Good / 75 - 85%

Computer Programming C, C++, Java Software Engineering Networking Media Communication

N/A

University of Peshawar
2002 - 2006
High School - Other

High School Details

Other

Islamia College Peshawar

Pakistan

2001

B / Very Good / 75 - 85%

N/A

Islamia College Peshawar
2001

Certifications

Google Adwords
Sep 2015

Certificate details

Google Adwords

Sep 2015

N/A

N/A

N/A

Google

N/A

Google Analytics
Sep 2015

Certificate details

Google Analytics

Sep 2015

N/A

N/A

N/A

Google

N/A

This profile is not updated!
Last update more than 3 months ago.

Jobseeker photo

Profile Skills and Keywords

Adobe DreamweaverAdobe PhotoshopAnalyticalBusiness DevelopmentBusiness-orientedComputer GamesComputer ScienceCreativeCustomer-orientedDesignDigital MarketingECommerceECommerce ManagerECommerce Team LeadEnergy And UtilitiesEnglishEntertainmentFUCOM LLC - Geant Hypermarkets And SuppermarketGoogle AdwordsGoogle AnalyticsITInformation TechnologyLeaderMarketingMedia & MarketingMeplay.comNew LearningProblem SolverProgram ManagementProjectProject ManagementPtlsolar FZ LLCRetailSEOSalesSocial Media ManagementSoftware DevelopmentSupermarketsTechnologyUrduWeb DevelopmentWeb Master

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Urdu

Urdu

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Dreamweaver

Adobe Dreamweaver

: Expert

: Extreme - I love it!

:

More than 7 years

Google Analytics

Google Analytics

: Expert

: Extreme - I love it!

:

5-7 years

Google Adwords

Google Adwords

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

eCommerce

eCommerce

: Expert

: Extreme - I love it!

:

5-7 years

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

5-7 years

SEO

SEO

: Expert

: Extreme - I love it!

:

More than 7 years

Project Management

Project Management

: Expert

: Extreme - I love it!

:

3-5 years

Web Development

Web Development

: Expert

: Extreme - I love it!

:

5-7 years

Social Media Management

Social Media Management

: Expert

: Extreme - I love it!

:

1-3 years

Business Development

Business Development

: Advanced

: Extreme - I love it!

:

1-3 years

Key Skills

Analytical, Leader, Business-oriented, Customer-oriented, Problem Solver

Online Presence

https://ae.linkedin.com/in/muhammad-ilyas-0263001bhttps://www.facebook.com/ilyas225

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