Ehab Mohamed mohsen

Digital Marketing Consultant

Giza, Egypt

Drs. Nicolas & Asp

Sep 2016 - Feb 2017 -5 months

United Arab Emirates , Dubai

Job Details:• Devising strategies to drive traffic using range of techniques including paid search, display, SEO, Social media marketing and Email marketing campaigns. • Tracking conversion rates and making improvements to the website if needed. • Overseeing the social media strategy. • Manage the revamping of the hospital website. • Improving the usability, design, content and of the hospital website • Responsibility for planning and budgetary control of all digital marketing campaigns. • Evaluating customer research, market conditions and competitor data. • Review new technologies and keep the company at the forefront of developments in digital marketing. • Work closely with Web developers, UI/UX, Graphic Designers, project managers to develop and improve online presence.

Médecins Sans Frontières (MSF) - أطباء بلا حدود

Apr 2016 - Present -9 yrs, 3 months

Lebanon , Beirut

Job Details:• Lead the project of the regional recruitment website of MSF (msf-egypt.org) in terms of UI/UX, development and digital dissemination. • Lead other web projects/ microsites ex. msfpoliticsoffear.com - worldofcamps.org. • Develop and manage digital marketing campaigns. • Oversee a social media strategy. • Design graphic material (if needed). • Arabizing and editing MSF video content (if needed). • Manage and maintain the arabic version of the organisation international website (msf.org). • Attain key performance indicators such as reducing the website bounce rate, increasing time on site and improving conversions. • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.

DMX - Digital Marketing Consultancy

Dec 2014 - Dec 2015 -1 yr

Egypt , Cairo

Job Details:• Plan and execute SEO/SEM, Email, Social media and display advertising campaigns. • Track conversion rates and apply campaign optimization. • Responsible for planning and budgetary control of all Campaigns. • Lead all social media activities in terms of content, design and strategy. • Responsible for designing and developing Microsites/Landing pages as per campaign requirements. • Evaluating customer research, market conditions and competitor data. •Review new technologies and keep client’s website at the forefront of developments in digital marketing. •Creating weekly and monthly reports to Clients and operations team.

Médecins Sans Frontières / Doctors Without Borders (MSF)

May 2014 - Apr 2016 -1 yr, 11 months

United Arab Emirates , Dubai

Job Details:• Manage pay per click campaigns • Manage social media Paid campaigns and day-to-day activities. Duties include online advocacy, editorial, community outreach efforts, etc. • Develop and manage SEO Strategy including: keyword research, site audit and analysis, on page optimization and URL optimization, etc. • Design and create web-pages and mini websites for MSF-UAE office. • Update msf-me.org daily and on demand with input from various departments. • Manage presence in social networking sites including Facebook, Twitter, youtube, G+ and Instagram. • Provide recommendations to management team on website improvement, results, competition and new directions in technology development and online industry. • Provide overall website support, as assigned. • Monitor and manage web server and site technical performance. • Design and deliver email marketing campaigns. • Plan, execute, and measure experiments to increase conversions. • Produce analytics reports and perform analysis as needed.

Bachelor's Degree in Business Administration
Modern Academy for Engineering and Technology (MIS)
Jan 2006 - Jan 2010 - 4 yr
High School - Thanaweya Amma
Orman Experimental Language School
Jan 2004

Doubling Organic Traffic and increase Conversion by 200% In two quarters