
ibrahim mohamed ibrahim
Marketing Brand and Digital | Manager
Haram, Giza, EgyptWork Experience
Marketing Brand and Digital | ManagerFull Time
Savola Group | Panda International Retail
Apr 2011 - May 2017 -6 yrs, 1 month
United Arab Emirates , Dubai
- Job Details:Key Responsibilities: Integrated Marketing |Brand Planning |CRM Execution: - • Working with the Global Marketing Team, executes the overall brand strategy including target consumer, brand positioning and brand objectives. • Build and execute the yearly integrated ATL, BTL and TTL marketing plans and Budget that meets the annual marketing objectives within the appropriate budget parameters. • Monitors and measures goals for integrated marketing programs, reports back as to the progress and programming modifications as needed. • Shares best practices in the industry through networking internally and externally and keeping up with industry best practices. • Build and implement the distribution strategy to achieve the annual sales objectives. Digital |Brand Management: - • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. • Design, build and maintain our social media presence. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize spend and performance based on the insights. • Brainstorm new and creative growth strategies. • Collaborate with agencies and other vendor partners. • Leads and executes all the brand communications plans, campaigns and activities in accordance to the brand identity and guidelines process within the Middle East region. • Developing P&L and driving market growth. Strong analytical skills, business savvy and the ability to multitask are all essential. • Review and Ensure all the marketing communications are on-strategy and consistent to ensure the brand ID compliance. Public Relations | Marketing campaigns: - • Monitor and measures PR efforts and optimizes as needed. • Serve as a cross-functional team member across digital marketing, PR, Consumer Promotions and events. • Establish a constructive relationship with government departments and the local media. Promotions Planning: - • Participate with global marketing and regional Marketing team in defining of promotions including brand objectives, target consumer and measurements according the headquarters guidelines. • Share thinking on best practices within consumer promotions. • Executes the annual consumer promotion plan and contribute to the Development / Growth of the region. • Measures and analysis ROI of consumer promotions and recommends improvements. Communication and Process Management: - • Ensure overall brand campaigns process and identify areas for improvement. • Serve as a liaison between global marketing, trade marketing. • Facilitate collaboration and communication across all stakeholders. • Deliver project outcomes within defined timelines. • Track and manage within the brand campaigns budget. • Measure and analysis ROI of marketing programs and recommends improvements. • Full actively communicate with key agency partners to ensure the agency partners are accountable to program goals and ensure budgets are properly tracked.
Marketing SpecialistFull Time
Savola Group | Panda International Retail
May 2009 - Apr 2014 -4 yrs, 11 months
United Arab Emirates , Dubai
- Job Details:Key Responsibilities: • Plan, execute, control and finalize marketing projects/promotions according to strict deadlines and within budget. • Manage and coordinate retail touch-points build and revamp, events branding and activation. • Identify and monitor competitors and research market conditions or changes in the industry that may affect sales. • Implementation of the events and leaflet promotions. • Develop and secure the leaflet promotions distribution plan. • Implementation and development of the marketing plan. • Implementation and development of work the media (newspaper & S.M.S & Radio ads) • Ensure the highest level of coverage through proper account management and account planning • Maximize business retention and development of new business. • Setting high standards of performance for self and others. • Assuming responsibility and accountability for successfully completing assignments and tasks • Working effectively and cooperatively with others, establishing and maintaining good strategic working relationships.
Marketing coordinator |opening teamFull Time
Savola Group | Panda International Retail
Mar 2006 - Apr 2009 -3 yrs, 1 month
United Arab Emirates , Dubai
- Job Details:Key Responsibilities: • Liaise with department managers within the unit and extend required administrative support. • participation in sales/marketing management programs • Process the department’s invoices including follow up with finance. • Advise marketing manager on potential revisions and/or upgrades to current services, processes and techniques that could take advantage of new sales opportunities. • Developing monthly reports and maintaining a database of projects reviewed by the department and the status of each project. • Assist to coordinate all requirements between Director, team members and all other departments. • Provide admin support including phone support, meetings, appointments calendars etc.
Education
Bachelors Degree of Business Administration in Business Administration
Cairo University (CU)Jan 2000 - Jan 2004 - 4 yr
Achievements
• Increase sales and number of customers compared to previous years. • Add new services by creating a website and on-line shopping, home delivery. • Create and formulate from scratch and Launch the Face book, Instagram pages, Mobile Application and YouTube channel. • Launch the charitable campaigns and community assistance - Create and formulate from scratch the marketing strategy for the previous 7 years. • Building awareness and audience share of the brand in Dubai market competitive. • Building and developing the annual marketing plan and budget based on the business needs. • Successful opening of several branches in Egypt during the last two years.
Training & Certifications
Commercial Retail Management Diploma – UAE.
panda academy ·2011