IBRAHIM Elsayed AYYAD

Digital Marketing Manager

• Job Details:Built and executed the entire digital marketing strategy from scratch, taking the restaurant from startup phase to becoming a top-ranked Turkish & Mediterranean restaurant in Singapore. Managed Google Ads campaigns that generated 7.5m+ impressions and 66k+ clicks per month, supported by automation scripts for budget optimization, negative keyword filtering, and conversion tracking. Enhanced the restaurant’s online reputation, achieving a 4.7★ rating with 7.6k+ reviews and recognition as a market leader in its category. Implemented and optimized Google Business Profile, Google Tag Manager, and Google Analytics, tracking 1.9m active users and 10m+ events for data-driven decision-making. Leveraged SEO strategies and third-party tools (SEMrush, Ahrefs) for keyword research and competitive analysis, ensuring strong organic visibility. Integrated multi-channel marketing efforts (social media, email campaigns) to boost engagement, retention, and customer loyalty.

Founder & Lead Developer

• Job Details:Founded my own company, Smart Sky Company, and worked on three major projects: 1. Multi-restaurant web & mobile application: developed a multi-restaurant management application for my city. 2. HR management desktop application: created a human resources management system for a company in Fujairah, UAE. 3. ERP system development for Basma Security (Saudi Arabia): developed and enhanced a full ERP system for a Saudi company.

Full-Stack Developer

• Job Details:Initially worked as an Android developer, developing an application for the company’s field staff. Later, shifted to a more general mobile application developer role.