Irina Basova

Marketing ManagerFull Time

• Job Details:Key Responsibilities - In charge of all marketing communication, advertising and PR activities o Brochures o Signage o Magazine advertising o Corporate photography/videography o Merchandize o Giveaways - Supervising local and international advertising, PR and social media agencies - Leading the team in organization and execution of various local and international events o Mister Germany Camp 2014 o Miss Germany Camp 2015 o Egyptian Golf Trophy 2015 o Wellness retreats o Hotels official ceremonies - Initiating and executing Soma Bay on-line presence through social media, websites and mobile applications - Developing loyalty program with the objective of establishing brand loyalty - Working closely with other departments to develop and produce marketing material for the various services of the destination o Transportation o Leisure o Sports o Dining - Representing company at tourism local and international fairs and trade shows

Business Communication and Marketing ManagerFull Time

• Job Details:➢ In charge of the development and enhancement Mori Sushi, Tamara and Mince brands Corporate Identity and implementation of communication strategies, advertising and PR activities within agreed standards and guidelines for all brand communications to insure consistency, quality and targets. ➢ Supervising various advertising and social media agencies to design ATL/BTL activities. ➢ Leading the team in production and execution of a targeted campaigns and events program, including seasonal events with the purpose of encouraging customer visits. ➢ Playing a key role in promoting Mori Sushi delivery sales to contribute to reach over 60,000 clients in 2013. ➢ Actively involved in menus development. ➢ Directing the development of on-line presents through internal and external media agents, including social media and websites, to promote organization’s brands and insure the growth of targeted clientele. o Winning of “Best brand on-line campaigns in 2013” and “Best social media presence of a brand in 2013” on Digibuzz, the leading online magazine that specializes in online advertising and digital media/social media trends and case studies in the Middle East. ➢ In change of client hospitality and customer care through media inquiries, including crisis management situations. Development and implementation of client loyalty programs. ➢ Working closely with other departments to develop and produce marketing and PR material, restaurant indoor and outdoor signage, menus and basic restaurant stationary in accordance with brand corporate identity. ➢ Leading the planning and management of events related to openings of new branches. Insured successful opening events for four new branched for the three brands in liaison with external event planning and social media agencies. ➢ Instrumental player in the growth story of Mori Co of serving over 250,000 clients through 16 branches across Egypt in the span of seven years.

Personal Assistant to the PresidentFull Time

• Job Details:➢ Supervised the activities of company’s departments and reporting ➢ Supervised and participated in the activities of the Project Department ➢ Maintained relationships with corporate clients throughout the lifecycle of the projects ➢ Participated in business process optimization ➢ Worked on the expanding and maintaining of the existing customer database ➢ Conducted meetings on behalf of the company and the President of the company ➢ Organized and supervised corporate documentation circulation ➢ General administrative support to the President (including travel arrangements, presentations, translations, maintaining agenda, etc.)