Basic Info

Haytham Saidum

9 years

Cairo Governorate, Egypt

Master's Degree

Manager

Work Experience

Marketing & Communication Manager at The First Mall - Four Seasons Hotel

Experience Details

Marketing & Communication Manager

Marketing/PR/Advertising , Sales/Retail

Manager

Responsibilities:-
- Retailer Communication: Develop and communicate relevant retail trends to top management, areas to include sales, leasing, foot-fall & reporting all general issues. Developing individual marketing activities for high end luxury brands.
- Online Marketing: Managing website, content improvement, social media and photo-shooting needed to achieve online objectives.
- Guest PR & Communication: Provide communication solutions for all events and guest promotions. Management of the loyalty programs and other special cards with our partners “Visa & QNB”
- Marketing Planning: Preparing the annual marketing plan & ensuring marketing objectives are achieved. Develop and implement ATL & BTL marketing communication and campaigns strategies.
- The First Mall Magazine: Managing magazine content with editors and designers. Handling the photo-shooting for all brands and models that support the magazine sections.
- Media Management: Work with advertising agencies on annual media plan and ensure creative and top-class implementation of all communication mediums. Manage relationships with retailers, head office and suppliers. Ensuring cost efficiency and brand positioning.


Company Details

The First Mall - Four Seasons Hotel

Cairo, Egypt

101-500 employees

Retail, Hospitality/Hotels

http://www.firstmallcairo.com/

Feb 2017 to present (1 month)
Retail Trade Marketing Head at Pirelli

Experience Details

Retail Trade Marketing Head

Marketing/PR/Advertising , Sales/Retail

Manager

Responsibilities:-
‣ Improve the commercial performance by working on retail expansion and strategic “Go to market” development plan.
‣ Manage project CAPEX control and new stores launch.
‣ Defining channel marketing segmentation & initiatives in order to support sales, improve premium product mix in addition to leverage Pirelli brand position and buying considerations in the market.
‣ Channel monitoring & analyze findings from competitors and market intelligence data.
‣ Provide to the central marketing information on trading and consumer behavior.
‣ Implementing marketing strategy and global retail programs on PL market and responsible of local retail communication, campaigns and dealers incentive programs.

KPIs:
‣ P&L BU (prices, volumes, mix)
‣ Commercial policy segmentation by typology - Consideration to buy.
‣ Market share / channel mix.
‣ Customer satisfaction


Company Details

Pirelli (multinational)

Egypt

More than 1000 employees

Automotive, Manufacturing

www.pirelli.com

Apr 2014 to Jan 2017 (2 years 9 months)
Brand Manager "Geox" at Ra Sport S.A.E.

Experience Details

Brand Manager "Geox"

Sales/Retail, Fashion, Marketing/PR/Advertising

Manager

Responsibilities:-
‣ Maintain optimum stock level and drive business performance parameters.
‣ Improved sales revenues from 11M in year 2012 to reach 19M EGP by end of 2014.
‣ Developed annual marketing plans this include objectives, promotion strategies, budgets & execution.
‣ Placing annual sales budget (Collection buying budget) and managing stock turnover.
‣ Buying the seasonal collection from brand HQ and responsible for local pricing and margin.
‣ Delivering internal presentations regarding new collections introduction, design inspirations, marketing materials and brand development.
‣ Setting the monthly target for each store in-line with store budget & company’s strategy.
‣ Monitor and analyze business performance (P&L) vis-à-vis business goals, awareness, market share, consumer behavior, profitability and competition.
‣ Managing in-store visual merchandising and window display.


Company Details

Ra Sport S.A.E.

Cairo, Egypt

501-1000 employees

Retail, Import and Export , Apparel and Fashion

www.geox.com

Jun 2011 to Feb 2014 (2 years 8 months)
Senior Retail Associate at Azza Fahmy Jewelry

Experience Details

Senior Retail Associate

Marketing/PR/Advertising , Sales/Retail

Experienced (Non-Manager)

Responsibilities:-
‣ Assist the sales manager in setting and achieving the sales target for each store by product line and season collection.
‣ Setting-up and launching of new local stores and ensures compliance with brand guidelines, franchising terms and store concept.
‣ Handling daily store operations and store maintenance.
‣ Train outlet staff as per retail manual, company policies and procedures.
‣ Handling the execution of all visual merchandising themes and retail marketing materials.

Achievements:-
‣ Increased sales revenues by (+11.5%) in year 2009.
‣ Created unique visual merchandising themes as per brand guidelines and developed the store concept
book that added value to the franchising, brand image and awareness.


Company Details

Azza Fahmy Jewelry (multinational)

Cairo, Egypt

101-500 employees

Luxury Goods and Jewelry , Retail

www.azzafahmy.com

Mar 2008 to Mar 2011 (3 years)
Sales Representative at Al Tayer Group FJD

Experience Details

Sales Representative

Sales/Retail

Entry Level

Working as sales person in the luxury retail brands:
Fashion & Jewelry Division "Al Tayer Group"
Line of brands included: (Bvlgari - Gucci - Harvey Nichols).

Responsibilities:
‣ As sales person my objective is to achieve store/department target and deliver customer satisfaction.
‣ Implementing sales techniques and etiquette with highest level of customer service, visual display and stock inventory.
‣ In 2007: Promoted to sales supervisor in Harvey Nichols - Dubai.


Company Details

Al Tayer Group FJD (multinational)

Dubai, United Arab Emirates

More than 1000 employees

Retail, Wholesale Trade

http://www.altayer.com/

Sep 2005 to Jan 2008 (2 years 4 months)

Achievements


Achieved and improved sales revenues from 69% in year 2011 to reach 92% in year 2013 in a very bad market condition.


Increased sales revenues by (+11.5%) in year 2009.


Best sales person on year 2006


Designed all the advertising & marketing materials for artists and bands among the starting 2 years. I was appreciated from all artist and musicians about my work/ designs.

Education

MBA in Marketing

Education Details

MBA

Marketing

Arab Academy for Science, Technology and Maritime Transport, Egypt

A / Excellent / 85 -100%

N/A

GPA 3.58

Arab Academy for Science, Technology and Maritime Transport
2010 - 2012
Bachelor's Degree in Advertising

Education Details

Bachelor's Degree

Advertising, Graphic Design

October 6 University, Egypt

B / Very Good / 75 - 85%

Advertising

N/A

October 6 University
1999 - 2004
High School - Thanaweya Amma

High School Details

Thanaweya Amma

BBC International School

Egypt

1999

B / Very Good / 75 - 85%

N/A

BBC International School
1999

Certifications

GMAT
Jun 2010

Certificate details

GMAT

Jun 2010

N/A

N/A

N/A

N/A

Certificate details

Defensive Driving Certificate

Oct 2015

N/A

N/A

N/A

RSTC

N/A

Training and Courses

Training/Course Details

Soft Skills

Sep 2009

American Chamber Of Commerce

N/A

This profile is fresh!
Last update 3 days ago.

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Profile Skills and Keywords

Adobe IllustratorAdobe PhotoshopAdvertisingAdvertising & PromotionAl Tayer Group FJDApparel And FashionArabicArtAutomotiveAzza Fahmy JewelryBrand ManagementBrand Manager "Geox"Business DevelopmentBusiness-orientedCreativeCreative IdeasDefensive Driving CertificateDetails-orientedEnglishFashionFashion & JewelryGMATGraphic DesignHospitalityHotelsImport And ExportLeaderLuxury Goods And JewelryMBAMac Os UserManufacturingMarketingMarketing & Communication ManagerMarketing ManagementMicrosoft OfficeMusicPhotographyPirelliProblem SolverProject Management Skills.RetailRetail ManagementRetail Trade Marketing HeadSAPSalesSales RepresentativeSenior Retail AssociateSoft SkillsStock ManagementSwimming & DivingTechnologiesTravelingVector WorksWholesale Trade

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Advanced

: Fluent

: Fluent

: Advanced

Tools and Technologies

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Illustrator

Adobe Illustrator

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

5-7 years

Mac os user

Mac os user

: Expert

: Extreme - I love it!

:

More than 7 years

Vector Works

Vector Works

: Advanced

: Extreme - I love it!

:

1-3 years

SAP

SAP

: Advanced

: High

:

1-3 years

Fields of Expertise

Marketing Management

Marketing Management

: Expert

: Extreme - I love it!

:

More than 7 years

Brand Management

Brand Management

: Expert

: Extreme - I love it!

:

3-5 years

Retail Management

Retail Management

: Expert

: Extreme - I love it!

:

More than 7 years

Advertising & Promotion

Advertising & Promotion

: Expert

: Extreme - I love it!

:

More than 7 years

Fashion & Jewelry

Fashion & Jewelry

: Expert

: Extreme - I love it!

:

5-7 years

Stock management

Stock management

: Expert

: Extreme - I love it!

:

3-5 years

Project management skills.

Project management skills.

: Advanced

: Extreme - I love it!

:

3-5 years

Key Skills

Leader, Business-oriented, Creative, Problem Solver, Details-oriented

Online Presence

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