Basic Info

Haytham Saidum

12 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Sales & Marketing Manager at Univest Group - Fortune Retail Chain

Experience Details

Sales & Marketing Manager

Sales/Retail

Manager

FORTUNE stores is the first beauty and perfumery retail chain in Egypt since 1997 including all best perfume, makeup & skincare brands worldwide.
Fortune retail is subsidary of Univest Group for manufacturing and trading.

Sales Management Responsibilities:
‣ Manage 10 retail stores with approx. 60M EGP turnover and with average 250 m2/per store in terms of P&L, sales, budget, target, staff management, orders, pricing, new stores opening, contracts and malls relationship.
‣ Full responsibility of sales turnover and all support functions.

Marketing Management Responsibilities:
‣ Manage a team of: Communication, marketing coordinators, graphic designer and makeup artists.
‣ Responsible of all marketing communication materials and activities.
‣ Manage and implement in-stores brands activation, launch and campaigns separately in-line with Fortune marketing calendar set by the marketing department.
‣ Responsible of all ATL "if any" and BTL communication strategies including social media, cataloges and visual merchandising.


Company Details

Univest Group - Fortune Retail Chain

Cairo, Egypt

101-500 employees

Retail, Cosmetics , Personal Care and Services

N/A

Mar 2017 to present (10 months)
Retail Trade Marketing Head at Pirelli

Experience Details

Retail Trade Marketing Head

Marketing/PR/Advertising , Sales/Retail

Manager

Responsibilities:-
‣ Improve the commercial performance by working on retail expansion & strategic “Go to market” development plan.
‣ Manage project CAPEX control and new stores launch.
‣ Defining channel marketing segmentation & initiatives in order to support sales, improve premium product mix in addition to leverage Pirelli brand positioning and buying considerations in the market.
‣ Channel monitoring & analyze findings from competitors and market intelligence data.
‣ Provide to the central marketing information on trading and consumer behavior.
‣ Managing marketing strategy and global retail programs on PL market and responsible of local retail communication, campaigns and dealers incentive programs.

KPIs:
‣ P&L BU (prices, volumes, mix)
‣ Commercial policy segmentation by typology - consideration to buy.
‣ Market share / channel mix.
‣ Customer satisfaction


Company Details

Pirelli (multinational)

Egypt

More than 1000 employees

Automotive, Manufacturing

www.pirelli.com

May 2014 to Feb 2017 (2 years 9 months)
Brand Manager "Geox" at Ra Sport S.A.E.

Experience Details

Brand Manager "Geox"

Sales/Retail, Fashion, Marketing/PR/Advertising

Manager

Responsibilities:-
‣ Maintain optimum stock level with positively driving brand performance using (P&L).
‣ Improved sales revenues from 11M in year 2012 to reach 19M EGP by end of 2014.
‣ Developed annual marketing plans including objectives, promotion strategies, budgets & execution.
‣ Placing annual sales budget “Collection buying budget” and managing stock turnover.
‣ Buying the seasonal collection from brand origin “Headquarter” & responsible for local pricing/ margin.
‣ Delivering internal presentations for new collections, fashion shows, design inspirations, marketing materials and brand guidelines.
‣ Setting monthly target for each store in-line with store budget and company’s strategy.
‣ Monitor and analyze findings, business performance, brand awareness, consumer behavior & competition.
‣ Managing in-store visual merchandising and window display.


Company Details

Ra Sport S.A.E.

Cairo, Egypt

501-1000 employees

Retail, Import and Export , Apparel and Fashion

www.geox.com

May 2011 to Apr 2014 (2 years 11 months)
Senior Retail Associate at Azza Fahmy Jewelry

Experience Details

Senior Retail Associate

Marketing/PR/Advertising , Sales/Retail

Experienced (Non-Manager)

Responsibilities:-
‣ Assist the sales manager in achieving sales target and supporting in development of yearly production forecast by product line and seasonal collection for the local market.
‣ Setting-up and launching of new local stores & ensure compliance with brand guidelines, franchising terms and store concept.
‣ Handling daily store operations, maintenance and report feedback on customer satisfaction, design and demand.
‣ Train store staff as per retail manual, company’s policies and procedures.
‣ Handling the execution of all visual merchandising themes and retail marketing materials.

Achievements:-
‣ Increased sales revenues by (+11.5%) in year 2009.
‣ Created unique visual merchandising themes as per brand guidelines and developed the store concept book that been added value to the franchising and brand image.


Company Details

Azza Fahmy Jewelry (multinational)

Cairo, Egypt

101-500 employees

Luxury Goods and Jewelry , Retail

www.azzafahmy.com

Nov 2008 to Feb 2011 (2 years 3 months)
Sales Representative at Al Tayer Group FJD

Experience Details

Sales Representative

Sales/Retail

Entry Level

Worked as sales in luxury retail brands
Al Tayer Group Dubai, UAE. July 2005 - August 2008
Fashion & Jewelry Division, Line of brands included:
(Bvlgari - Gucci - Harvey Nichols).

My Objective:
‣ My main objective was to achieve my store target, build credibility and rapport with customers, deliver highest level of customer service, implementing sales etiquette, promote brands
‣ In 2007: I rewarded best sales person and promoted to sales supervisor in Harvey Nichols - Dubai.


Company Details

Al Tayer Group FJD (multinational)

Dubai, United Arab Emirates

More than 1000 employees

Retail, Wholesale Trade

http://www.altayer.com/

Sep 2005 to Jul 2008 (2 years 10 months)

Achievements


Achieved and improved sales revenues from 69% in year 2011 to reach 92% in year 2013 in a very bad market condition.


Increased sales revenues by (+11.5%) in year 2009.


Best sales person on year 2006


Designed all the advertising & marketing materials for artists and bands among the starting 2 years. I was appreciated from all artist and musicians about my work/ designs.

Education

MBA in Marketing

Education Details

MBA

Marketing

Arab Academy for Science, Technology and Maritime Transport, Egypt

A / Excellent / 85 -100%

N/A

GPA 3.58

Arab Academy for Science, Technology and Maritime Transport
2010 - 2012
Bachelor's Degree in Advertising

Education Details

Bachelor's Degree

Advertising, Graphic Design

October 6 University, Egypt

B / Very Good / 75 - 85%

Advertising

N/A

October 6 University
1999 - 2004
High School - Thanaweya Amma

High School Details

Thanaweya Amma

BBC International School

Egypt

1999

B / Very Good / 75 - 85%

N/A

BBC International School
1999

Certifications

GMAT
Jun 2010

Certificate details

GMAT

Jun 2010

N/A

N/A

N/A

N/A

Certificate details

Defensive Driving Certificate

Oct 2015

N/A

N/A

N/A

RSTC

N/A

Training and Courses

Training/Course Details

Soft Skills

Sep 2009

American Chamber Of Commerce

N/A

Jobseeker photo

Profile Skills and Keywords

Adobe IllustratorAdobe PhotoshopAdvertisingAdvertising & PromotionAl Tayer Group FJDApparel And FashionArabicArtAutomotiveAzza Fahmy JewelryBrand ManagementBrand Manager "Geox"Business DevelopmentBusiness-orientedCosmeticsCreativeCreative IdeasDefensive Driving CertificateDetails-orientedEnglishFashionFashion & JewelryGMATGraphic DesignImport And ExportLeaderLuxury Goods And JewelryMBAMac Os UserManufacturingMarketingMarketing ManagementMicrosoft OfficeMusicPersonal Care And ServicesPhotographyPirelliProblem SolverProject Management Skills.RetailRetail ManagementRetail Trade Marketing HeadSAPSalesSales & Marketing ManagerSales RepresentativeSenior Retail AssociateSoft SkillsStock ManagementSwimming & DivingTechnologiesTrade MarketingTravelingVector WorksWholesale Trade

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Advanced

: Fluent

: Fluent

: Advanced

Tools and Technologies

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Illustrator

Adobe Illustrator

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

5-7 years

Mac os user

Mac os user

: Expert

: Extreme - I love it!

:

More than 7 years

Vector Works

Vector Works

: Advanced

: Extreme - I love it!

:

1-3 years

SAP

SAP

: Advanced

: High

:

1-3 years

Fields of Expertise

Marketing Management

Marketing Management

: Expert

: Extreme - I love it!

:

More than 7 years

Brand Management

Brand Management

: Expert

: Extreme - I love it!

:

3-5 years

Retail Management

Retail Management

: Expert

: Extreme - I love it!

:

More than 7 years

Advertising & Promotion

Advertising & Promotion

: Expert

: Extreme - I love it!

:

More than 7 years

Fashion & Jewelry

Fashion & Jewelry

: Expert

: Extreme - I love it!

:

5-7 years

Trade Marketing

Trade Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Stock management

Stock management

: Expert

: Extreme - I love it!

:

3-5 years

Project management skills.

Project management skills.

: Advanced

: Extreme - I love it!

:

3-5 years

Key Skills

Leader, Business-oriented, Creative, Problem Solver, Details-oriented

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