Basic Info

Haytham Saidum

9 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Retail Marketing Head at Pirelli & C.

Experience Details

Retail Marketing Head

Marketing/PR/Advertising , Sales/Retail

Manager

Responsibilities:-
‣ Improve the commercial performance by working on retail expansion & strategic “Go to market” development plan.
‣ Manage project CAPEX control and new stores launch.
‣ Defining channel marketing segmentation & initiatives in order to support sales, improve premium product mix in addition to leverage Pirelli brand position and buying considerations in the market.
‣ Channel monitoring & analyze findings from competitors and market intelligence data.
‣ Provide to the central marketing information on trading and consumer behavior.
‣ Implementing marketing strategy and global retail programs on PL market and responsible of local retail communication, campaigns and dealers incentive programs.

KPIs:
‣ P&L BU (prices, volumes, mix)
‣ Commercial policy segmentation by typology - Consideration to buy.
‣ Market share / channel mix.
‣ Customer satisfaction


Company Details

Pirelli & C. (multinational)

Egypt

N/A

Automotive

www.pirelli.com

Apr 2014 to present (2 years 8 months)
Brand Manager at Ra Sport SAE

Experience Details

Brand Manager

Sales/Retail

Manager

Responsibilities:-
‣ Maintain optimum stock level and drive business performance parameters.
‣ Improve sales revenues from 11M in year 2012 to reach 19M EGP by end of 2014.
‣ Developed annual marketing plans this include objectives, promotion strategies, budgets & execution.
‣ Placing annual sales budget (Collection buying budget) and managing stock turnover.
‣ Buying the seasonal collection from brand HQ and responsible for local pricing and margin.
‣ Delivering internal presentations regarding new collection introductions, design inspirations, marketing materials and brand development.
‣ Setting the monthly target for each store in-line with store budget and company’s strategy.
‣ Monitor and analyze business performance (P&L) vis-à-vis business goals, awareness, market share, consumer behavior, profitability and competition.
‣ Managing in-store visual merchandising and window display.


Company Details

Ra Sport SAE

Cairo - Maadi, Egypt

N/A

Retail, Import and Export

www.geox.com

Jun 2011 to Feb 2014 (2 years 8 months)
Senior Retail Associate at Azza Fahmy Jewelry

Experience Details

Senior Retail Associate

Marketing/PR/Advertising , Sales/Retail

Experienced (Non-Manager)

Responsibilities:-
‣ Assist the sales manager in setting and achieving the sales target for each store by product line and season collection.
‣ Setting-up and launching of new local stores and ensures compliance with brand guidelines, franchising terms and store concept.
‣ Handling daily store operations and maintenance.
‣ Train outlet staff as per retail manual, company policies and procedures.
‣ Handling the execution of all visual merchandising themes and retail marketing materials.

Achievements:-
‣ Increased sales revenues by ( 11.5%) in year 2009.
‣ Created unique visual merchandising themes as per brand guidelines and developed the store concept book that added value to the brand image and awareness.


Company Details

Azza Fahmy Jewelry (multinational)

Cairo, Egypt

101-500 employees

Luxury Goods and Jewelry , Retail

www.azzafahmy.com

Mar 2008 to Mar 2011 (3 years)
Sales Representative at Al Tayer Group FJD

Experience Details

Sales Representative

Sales/Retail

Entry Level

Fashion & Jewelry Division, Line of brands include:
(Bvlgari - Gucci - Aspery - Harvey Nichols DS)

Responsibilities:
‣ As sales person my objective is to achieve store/department target and deliver customer satisfaction.
‣ Implementing sales techniques and etiquette with highest level of customer service, visual display and stock inventory.
‣ In 2007: Promoted to sales supervisor in Harvey Nichols - Dubai.


Company Details

Al Tayer Group FJD (multinational)

Dubai, United Arab Emirates

N/A

Retail, Wholesale Trade

http://www.altayer.com/

Sep 2005 to Jan 2008 (2 years 4 months)
Graphic Designer at El Sawy Cultural Center (student activity)

Experience Details

Graphic Designer

Creative/Design/Art, Marketing/PR/Advertising

Entry Level

• Responsibilities: Graphic designer - Marketing & Customer Service
• Skills Gained: Creativity that leads to profits, original artwork designing, ability to stay calm under pressure, working on several projects at the same time, IT knowledge, taking responsibility, attention to details, participated in many successful advertising campaigns and events, customer service, events organizing.


Company Details

El Sawy Cultural Center (student activity)

Cairo, Egypt

http://www.culturewheel.com

Jun 2003 to Jul 2005 (2 years 1 month)

Education

MBA in Marketing

Education Details

MBA

Marketing

Arab Academy for Science, Technology and Maritime Transport, Egypt

A / Excellent / 85 -100%

N/A

GPA 3.58

Arab Academy for Science, Technology and Maritime Transport
2010 - 2012
BSc. in Advertising

Education Details

BSc.

Advertising, Marketing, Graphic Design

October 6 University, Egypt

C / Good / 65 - 75%

Advertising

N/A

October 6 University
1999 - 2004
High School - Thanaweya Amma

High School Details

Thanaweya Amma

BBC International School

Egypt

1999

B / Very Good / 75 - 85%

N/A

BBC International School
1999
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Profile Skills and Keywords

Adobe IllustratorAdobe PhotoshopAdvertisingAdvertising & PromotionAl Tayer Group FJDArabicArtAutomotiveAzza Fahmy JewelryBrand ManagementBrand ManagerBusiness DevelopmentBusiness-orientedCreativeCreative IdeasDesignDetails-orientedEnglishFashion & JewelryGraphic DesignGraphic DesignerImport And ExportLeaderLuxury Goods And JewelryMBAMac Os UserMarketingMarketing And AdvertisingMarketing ManagementMicrosoft OfficeMusicPhotographyPirelli & C.Problem SolverProject Management Skills.Publishing And PrintingRetailRetail ManagementRetail Marketing HeadSAPSalesSales RepresentativeSenior Retail AssociateStock ManagementSwimming & DivingTechnologiesTravelingVector WorksWholesale Trade

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Advanced

: Fluent

: Fluent

: Advanced

Tools and Technologies

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Illustrator

Adobe Illustrator

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

5-7 years

Mac os user

Mac os user

: Expert

: Extreme - I love it!

:

More than 7 years

Vector Works

Vector Works

: Advanced

: Extreme - I love it!

:

1-3 years

SAP

SAP

: Advanced

: High

:

1-3 years

Fields of Expertise

Marketing Management

Marketing Management

: Expert

: Extreme - I love it!

:

More than 7 years

Brand Management

Brand Management

: Expert

: Extreme - I love it!

:

3-5 years

Retail Management

Retail Management

: Expert

: Extreme - I love it!

:

More than 7 years

Advertising & Promotion

Advertising & Promotion

: Expert

: Extreme - I love it!

:

More than 7 years

Fashion & Jewelry

Fashion & Jewelry

: Expert

: Extreme - I love it!

:

5-7 years

Stock management

Stock management

: Expert

: Extreme - I love it!

:

3-5 years

Project management skills.

Project management skills.

: Advanced

: Extreme - I love it!

:

3-5 years

Key Skills

Leader, Business-oriented, Creative, Problem Solver, Details-oriented

Online Presence

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