Hesham Adel Mahmoud Roshdy

Group Marketing & Communications ManagerFull Time

• Job Details:Manage group marketing and communications functions. Internal & External Communications, Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Business Development & Marketing ManagerFull Time

• Job Details:AMS – ADVANCED MULTIMEDIA SYSTEMS, Smart Village, Egypt – AMS is an Egyptian Company specialized in IPTV / OTT Solutions And content aggregation. www.ams-iptv.com Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing, OTT project. Selected Contribution:  Design, implement, and facilitate annual marketing plan for the firm. Support and facilitate development and implementation of section business/marketing plans.  Organize and implement client relations including:  Client satisfaction surveys  Client development activities  special events  Oversee business development activities including:  Efforts through Business Development Coordination  Oversee corporate communications activities through Communications Coordination including:  External and internal communications  Public relations efforts.  External vendors (Media Agencies / Creative Agencies)  Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc.  Assist with and support firm’s involvement in various legal networks including coordinating business development and marketing activities via these relationships.  Oversee firm’s electronic marketing efforts including supervision of Web site design and maintenance.  Supervise Marketing Assistant, Client Services Administrator, Communications Executive, and Business Development Executive). Curriculum Vitae 3 | P a g e  Make staffing and hiring decisions within marketing department.  Monitoring and analyzing market trends  Studying and analyzing competitors.  Exploring ways of improving existing services and increasing profitability  Conducting reports on regular bases to monitor- measure and evaluate results  Presenting findings and suggestions to the Chairman and Board  Conduct market research to determine market requirements for existing and future services  analysis of customer research, current market conditions and competitor information  Oversee Group Digital Content aggregation.

Commercial DirectorFull Time

• Job Details:Developed and executed an integrated marketing plan for the North Coast project, which included global marketing, marketing communications, field marketing, sales, product management, customer services, media relations, and analyst relations. Created and implemented marketing campaigns, collateral, customer web portal, sales enablement activities, and regional product launches for EHD. • Analysis of activity within the company’s industry (Real Estate) to develop the best and most effective business plans and establish realistic and meaningful KPIs. • Developing and implementing commercial strategies in line with company goals and objectives, with the aim to accelerate growth. • Report to the CEO as an executive-level position responsible for the commercial strategy and development of the business through marketing, sales, product development, and customer service activities to drive business growth and market share. • Building the commercialization infrastructure to drive market adoption of the company’s solutions, being responsible for revenue growth within the organization. • Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.) • Develop and manage sales & marketing operating budgets and sales strategies across key market segments to ensure that the company identifies and optimizes a clear path to aggressive growth. • Designing and implementing new sales and customer acquisition strategies. • Collaborating with and coordinating diverse teams (e.g. marketing, sales, and customer service). • Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated targets and budgets. • Monitor competitor products, sales, and marketing activities. • Negotiating ongoing contracts with suppliers and customers; managing and reviewing contracts and making recommendations regarding commercial. • Monitoring performance of commercial activities using key metrics and reporting to senior management. • Establishing and maintaining long-term, profitable partnerships with key stakeholders. • Remain within guidelines for all brand communications to ensure consistency and level of quality and objectives are achieved. • Provide market-driven direction and feedback to enhance the positioning and branding of new residential projects. • Responsible for the development, implementation, and management of key marketing and sale deliverables. • Advertising campaigns, promotional events, broker outreach, buyer retention campaigns, referral programs, and social media, Marketing collateral and tools including brochures, website, stationery, and signage. • Conduct ongoing competitive analysis. As necessary, make actionable recommendations to enhance marketing and sales programs.