Basic Info

Hesham Sayed

5 years

Cairo, Egypt

Diploma

Experienced

Work Experience

Marketing Executive at AMAD Group

Experience Details

Marketing Executive

Business Development, Marketing/PR/Advertising

Experienced (Non-Manager)

1. Planning, developing and implementing effective marketing communication plans.
2. Using the full marketing mix for the company's marketing communications.
3. Monitoring ongoing campaign spends against the budget, keeping accurate records and highlighting where variances occur.
4. Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
5. Planning and managing campaigns on social media.
6. Handling ongoing competitor analysis and reporting, with particular reference to pricing, presentation, and promotion.
7. Working with in-house designers to produce materials of visual impact and within brand guidelines.
8. Conducting market research and analysis to evaluate trends, brand awareness, and competition ventures.
9. Managing the marketing team.


Company Details

AMAD Group

Cairo, Egypt

101-500 employees

Business Services - Other, Marketing and Advertising, Market Research

amadgroup.com

May 2017 to present (8 months)
Brand Marketing Specialist at Nahdet Misr Publishing Group

Experience Details

Brand Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

1. Manage and enhance a company's brand or reputation in the public's eye.
2. Coordinate objectives with marketing operations and advertising agencies.
3. Managing Customer Relationship Management (CRM) activities.
4. Develop and execute brand management plans.
5. Leverage customer insight data to refine brand management.
6. Identify brand-building areas.
7. Ensure brand communication for areas of responsibility is consistent with the company and brand positioning.
8. Develop and implement media planning, buying, and innovation strategies.
9. Coordinate and manage content management and information sharing among departments, divisions, and external customers and divisions.
10. Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
11. Assist in development and refinement of uniform graphic standards and visual brand strategies.
12. developing brand strategies and marketing plans
13. coordinating the daily activities of the brand department staff


Company Details

Nahdet Misr Publishing Group

Giza, Egypt

N/A

Publishing and Printing

nahdetmisr.com

Sep 2014 to May 2017 (2 years 8 months)
Business and Marketing Development Specialist at Dottopia (Advertising Agency)

Experience Details

Business and Marketing Development Specialist

Sales/Retail, Marketing/PR/Advertising

Entry Level

1. Responsible for all sales activities and generating leads
2. Catch new opportunities, special developments for products and services
3. Prepare action plans and schedules to identify specific targets
4. Manage quality and consistency of product and service delivery
5. Creating good after sales services as this is the quality that guarantees repeat customers
6. Follow up on each sale Report the correct information to the company Make preparations of presentations, proposals and sales contracts
7. Prepare presentations and sales proposals


Company Details

Dottopia (Advertising Agency)

Giza, Egypt

1-10 employees

Computer Software, Media Production

N/A

Mar 2013 to Sep 2014 (1 year 6 months)
Marketing & Sales Specialist at We Can City (IT & Integrated Marketing Solutions)

Experience Details

Marketing & Sales Specialist

Marketing/PR/Advertising , Sales/Retail

Entry Level

- Responsible for all sales activities in assigned accounts or regions.
- Manage quality and consistency of product and service delivery.
- Creating sales Good after sales services as this is the quality that guarantees repeat.
- Follow up on new leads and referrals resulting from field activity.
- Identify sales prospects and contact these and other accounts as assigned.
- Prepare presentations, proposals and sales contracts.
- Develop and maintain sales materials and current product knowledge.
- Establish and maintain current client and potential client relationships.
- Prepare paperwork to activate and maintain contract services.
- Manage account services through quality checks and other follow-up.
- Identify and resolve client concerns.
- Prepare a variety of status reports, including activity, closings ,follow-up, and adherence to goals.
- Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff.
- Coordinate company staff to accomplish the work required to close sales.
- Develop and implement special sales activities to reduce stock.


Company Details

We Can City (IT & Integrated Marketing Solutions)

Giza, Egypt

11-50 employees

Marketing and Advertising, Information Technology Services

www.wecancity.com

Jan 2013 to May 2014 (1 year 4 months)

Education

College Diploma in Mastering Marketing Metrics

Education Details

College Diploma

Mastering Marketing Metrics, Driving Marketing Innovation, Strategic Marketing

Chartered Institute of Marketing, United Kingdom

Not specified

Strategic Marketing (mandatory

N/A

Chartered Institute of Marketing
2015 - 2017
Bachelor's Degree in Business Administration

Education Details

Bachelor's Degree

Business Administration

Faculty of Commerce - Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Faculty of Commerce - Cairo University
2008 - 2013
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Fadl Private School

Egypt

2007

B / Very Good / 75 - 85%

N/A

Fadl Private School
2007

Certifications

Certificate details

Essential of Marketing Course

Mar 2011

N/A

N/A

N/A

American Chamber of Commerce in Egypt

N/A

Certificate details

PMP (Project Management Professional)

Oct 2015

N/A

N/A

N/A

The American University in Cairo

Project Planning and Control Techniques
Project Development Management and Strategies
Project Budgeting and Financial Control
Human Resources for Project Management
Project Communications Management

Certificate details

Soft Skills package for beginners

Apr 2009

N/A

N/A

N/A

Initiators training Center

N/A

Training and Courses

Training/Course Details

Achieving Personal Victory (Interpersonal Skills)

Nov 2010

Vodafone Egypt

The Youth Leadership Initiative is a program that aims to develop the skills of Egyptian youth to contribute to their personal development and employability potential.

Jobseeker photo

Profile Skills and Keywords

Achieving Personal Victory (Interpersonal Skills)AdaptiveAdobe After EffectsAdobe IllustratorAdobe PhotoshopAnalyticalAnalytics For Decision MakingBrand ManagementBrand Marketing SpecialistBranding And Brand ManagementBusinessBusiness AdministrationBusiness And Marketing Development SpecialistBusiness DevelopmentBusiness Services - OtherComputer SoftwareDetails-orientedDriving Marketing InnovationEnglishEssential Of Marketing CourseEvent Management And PlanningFlexibleHard WorkerInformation Technology ServicesMarket ResearchMarketingMarketing & Sales SpecialistMarketing And AdvertisingMarketing Communications And PromotionMarketing ExecutiveMastering Marketing MetricsMedia ProductionMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointPMP (Project Management Professional)PlannerProject Planning And BudgetingPublishing And PrintingRetailSalesSocial Media MarketingSoft Skills Package For BeginnersStrategic MarketingStrategic Marketing Planning

Self-assesed Skills

Languages

English

English

: Fluent

: Advanced

: Advanced

: Advanced

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

3-5 years

Adobe Photoshop

Adobe Photoshop

: Intermediate

: Extreme - I love it!

:

3-5 years

Adobe After Effects

Adobe After Effects

: Intermediate

: Extreme - I love it!

:

3-5 years

Adobe Illustrator

Adobe Illustrator

: Beginner

: High

:

3-5 years

Fields of Expertise

Marketing

Marketing

: Advanced

: Extreme - I love it!

:

1-3 years

Event Management and Planning

Event Management and Planning

: Advanced

: Extreme - I love it!

:

1-3 years

Strategic Marketing Planning

Strategic Marketing Planning

: Advanced

: Extreme - I love it!

:

1-3 years

Brand Management

Brand Management

: Advanced

: Extreme - I love it!

:

1-3 years

Analytics for Decision Making

Analytics for Decision Making

: Advanced

: Extreme - I love it!

:

Less than 1 year

Social Media Marketing

Social Media Marketing

: Intermediate

: Extreme - I love it!

:

1-3 years

Business Development

Business Development

: Intermediate

: Extreme - I love it!

:

1-3 years

Project Planning and Budgeting

Project Planning and Budgeting

: Intermediate

: Extreme - I love it!

:

1-3 years

Branding and Brand Management

Branding and Brand Management

: Intermediate

: Extreme - I love it!

:

1-3 years

Marketing Communications and Promotion

Marketing Communications and Promotion

: Intermediate

: Extreme - I love it!

:

1-3 years

Key Skills

Analytical, Planner, Hard worker, Flexible / Adaptive, Details-oriented

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