Basic Info

Heba Mahmoud

4 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Marketing CRM & Research Specialist at GB Ghabbour Auto

Experience Details

Marketing CRM & Research Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)


Customer Insights:

• Supporting decision making processes for GB Auto by providing detailed insight reports on specific topics such as certain car models customers profiling for sales and marketing teams.
• Advising brand managers on media campaigns effectiveness and its impact on sales calls and leads.
• Preparing weekly and monthly reports measuring different customers’ satisfaction levels for both sales and after sale services and report findings to sales and marketing teams.
• Devising and evaluating methods for collecting data such as questionnaires.
• Analyzing data using Microsoft excel and SPSS and prepare reports of findings, illustrating data graphically.


Marketing Research:

• Handling and managing all GB Auto research requests.
• Translating department’s research requirements into technical research briefs and act as a focal point with all research agencies to ensure delivering all projects in agreed due date with the agreed-on requirements.
• Managing the research agency team and monitor the progress of research projects.
• Conducting in-house quantitative & qualitative researches:
- Designing questionnaires and discussion guides.
- Conducting and moderating focus group discussions.
- Analyzing the quantitative& qualitative data.
- Prepare reports of findings and provide recommendations.


Company Details

GB Ghabbour Auto (multinational)

Giza, Egypt

More than 1000 employees

Automotive

N/A

Jul 2016 to present (1 year 1 month)
Data Processing Manager at The Marketing Consultancy and Management Company (INCOME Marketing)

Experience Details

Data Processing Manager

Analyst/Research

Manager

• Led and managed a team of Research Analysts to analyze customers' attitudes and behaviors towards different product categories.
• Organized the team to optimizing the capacity to absorb the load variation of work within the quality and productivity standards.
• Developed research project proposals for prospective clients.
• Developed questionnaires for different research projects.
• Prepared presentations for use by executives in client meetings.
• Assisted research project managers in developing marketing plans for clients.

Types of Studies Participated In:
• Marketing Feasibility Studies.
• Concept Testing Research.
• Competitive Analysis.
• Customer Satisfaction Surveys.
Participated in marketing feasibility studies and marketing research in a number of sectors including:
• Real Estate sector.
• FMCG.
• Tourism sector.
• Industrial sector.
• Health sector.
• Commercial sector.
• Others.


Company Details

The Marketing Consultancy and Management Company (INCOME Marketing)

Egypt

N/A

Business Services - Other, Market Research

N/A

Sep 2014 to Jun 2016 (1 year 9 months)
Market Research Analyst at The Marketing Consultancy and Management Company (INCOME Marketing)

Experience Details

Market Research Analyst

Analyst/Research

Experienced (Non-Manager)

• Designed survey questionnaires.
• Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets.
• Conducted in-depth data analysis using traditional and advanced statistical methods (IBM SPSS).
• Prepared comprehensive reports of findings and provide recommendations.
• Managed implementation & deployment of a companywide initiative as part of an effort to improve efficiency of data collection & tabulation, leading to a sharp reduction of time costs.


Company Details

The Marketing Consultancy and Management Company (INCOME Marketing)

Egypt

N/A

Business Services - Other, Market Research

N/A

Jan 2013 to Sep 2014 (1 year 8 months)
Freelance Marketing Consultant at Pan for Trade amd Development

Experience Details

Freelance Marketing Consultant

Marketing/PR/Advertising , Analyst/Research

Entry Level

- Developed and executedarket research surveys for current and prospective customers.
- Developed marketing plans.


Company Details

Pan for Trade amd Development

Egypt

N/A

Medical Devices and Supplies

N/A

Sep 2012 to Jan 2013 (4 months)
International Account Advisor at Vodafone International Services

Experience Details

International Account Advisor

Customer Service/Support

Entry Level

N/A


Company Details

Vodafone International Services (multinational)

Egypt

N/A

Telecommunications

N/A

Jun 2010 to Feb 2011 (8 months)

Achievements


- I graduated first on my department - Marketing and E-commerce- in college with honors degree. - I was chosen to be the first goal keeper for Egypt's Roller Hockey National team that represented Egypt in the World Cup Championship held in Portugal, Germany on 2012 and 2014 consecutively.

Education

BSc. Management Sciences in Business Administration

Education Details

BSc. Management Sciences

Business Administration

Sadat Academy for Management Sciences, Egypt

A / Excellent / 85 -100%

• Strategic Marketing Manageme

•Graduated with excellent grad

Sadat Academy for Management Sciences
2005 - 2009
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Victory Language School- Maadi

Egypt

2005

A / Excellent / 85 -100%

certificate of Secondary Education (GCSE), Scientific Section

Victory Language School- Maadi
2005

Certifications

Certificate details

Certificate of Achievement in Sales and Marketing

Aug 2013

3.90 out of 4.00

N/A

N/A

The American University in Cairo

N/A

Training and Courses

Training/Course Details

ICDL training

Mar 2010

CTC Academy

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

AnalyticalArabicAutomotiveBusiness AdministrationBusiness Services - OtherCertificate Of Achievement In Sales And MarketingCompetition AnalysisCreativityCustomer IntelligenceCustomer ServiceCustomer SupportData AnalysisData MiningData Processing ManagerDetails-orientedEnglishFreelance Marketing ConsultantGB Ghabbour AutoHard WorkerHonestyIBM SPSSICDL TrainingInternational Account AdvisorItalyLeaderMarket ResearchMarket Research AnalystMarketingMarketing CRM & Research SpecialistMarketing PlanningMarketing ResearchMedical Devices And SuppliesMicroaoft WordMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectOptimismOrganizerOwnership And CommitmentReading NovelsResearchRoller HockeySupportTelecommunicationsTennisTravellingVeniceVodafone International ServicesWatching Movies

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microaoft Word

Microaoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Advanced

: High

:

More than 7 years

IBM SPSS

IBM SPSS

: Advanced

: High

:

3-5 years

Microsoft Outlook

Microsoft Outlook

: Advanced

: High

:

1-3 years

Microsoft Project

Microsoft Project

: Beginner

: Medium

:

Less than 1 year

Fields of Expertise

Marketing Research

Marketing Research

: Advanced

: Extreme - I love it!

:

3-5 years

Market Research

Market Research

: Advanced

: Extreme - I love it!

:

3-5 years

Data Analysis

Data Analysis

: Advanced

: Extreme - I love it!

:

3-5 years

Data Mining

Data Mining

: Advanced

: Extreme - I love it!

:

3-5 years

Customer Intelligence

Customer Intelligence

: Advanced

: Extreme - I love it!

:

3-5 years

Marketing Planning

Marketing Planning

: Intermediate

: Extreme - I love it!

:

1-3 years

Competition Analysis

Competition Analysis

: Intermediate

: High

:

3-5 years

Customer Support

Customer Support

: Intermediate

: High

:

Less than 1 year

Key Skills

Analytical, Leader, Hard worker, Organizer, Details-oriented

Online Presence

www.linkedin.com/in/hebamahmoud

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