Basic Info

Hebatallah Attia

13 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Corporate Strategy and business innovation manager at Etisalat

Experience Details

Corporate Strategy and business innovation manager

Operations/Management

Manager

N/A


Company Details

Etisalat (multinational)

Egypt

N/A

Telecommunications

N/A

Jun 2015 to present (2 years 4 months)
Marketing sr. team leader (Digital innovation) at Etisalat Misr

Experience Details

Marketing sr. team leader (Digital innovation)

Operations/Management

Manager

Managing digital innovation marketing strategy including: messaging, out of credit solutions and online assets monetization.
 Lay down the digital innovation marketing strategy and growth as a startup business for mobile operator.
 Manage the growth of the portfolio of messaging on both revenue and acquisitions fronts.
 Provide both short and long terms strategies to monetize company assets to grow digital marketing business.
 Manage and supervise daily and periodic work, prepare KPIs, provide proper coaching and prepare end of year evaluation for team members.
 Wok on annual innovation contest for university graduates and act as a judge in the selection committee.
 Proper planning for yearly/monthly activities, campaigns and projects driving market share and revenue performance while making sure plans are in line with company targets.
 Providing creative, profitable proposition/solutions that in turn develop market acquisition and boost existing revenues.
 Work on opening new non-traditional channels, providing guidance towards improvement of channel activities, in addition to improvement performance of channel employees.
 Work with external parties (agencies, partners) to explore and work on opportunities to boost the business performance in addition to company branding.
 Create periodical reviews for management visibility on running activities; perform market research to explore potentials and areas for development.
 Drive pricing strategy to include all market segments to assist in developing acquisitions.
 Closely monitor market moves and react based on situation making sure that both portfolio brand and market share are best positioned compared to competition.
 Ensure proper product positioning in the market through proper proposition, branding, partnerships and advertising.
 Handle company strategic partnerships end-to-end starting the NDA, passing by potential evaluation, negotiations up to the contract terms finalization both internally and externally in addition to handling launch activities and handling invoices in and out.
 Create new revenue streams opportunities for Mobile/digital marketing within operator core services business (browsing, Videos, proprietary and sponsored apps, USSD…)
 Manage end-to-end consumer cloud services portfolio.


Company Details

Etisalat Misr (multinational)

Cairo, Egypt

N/A

Telecommunications

www.etisalat.eg

Apr 2013 to May 2015 (2 years 1 month)
Marketing team leader (internet market development) at Etisalat Misr

Experience Details

Marketing team leader (internet market development)

Operations/Management

Manager

 Acting as Mobile internet manager.
 Manage Etisalat’s mobile internet market development.
 Manage Mobile internet team members, supervise daily and periodical work to provide proper coaching and prepare end of year evaluation.
 Proper planning for yearly/monthly activities and projects driving market share and revenue performance while making sure plans are in line with company targets.
 Achieve MI acquisitions and revenue targets through developing existing market and approach new market segments.
 Providing direction and guidance for new propositions/promotions and applying all needed activities such as market research and analysis.
 Providing creative, profitable proposition/solutions that in turn develop market acquisition and boost existing revenues.
 Adhering to budgetary guidelines
 Work on opening new non-traditional channels, providing guidance towards improvement of channel activities, in addition to improvement performance of channel employees and sales managment
 Plan and implement monthly activities and customer life cycle management to boost service penetration and revenues based on market situation.
 Work closely with different teams to:
o Improve customer experience taking into consideration existing limitations and working to produce the best solutions for the customers in line with both company strategy and budget.
o Produce the best Smartphones, tablets and application strategy to boost service penetration and increase customer ARPU.
o Produce the best market segmentation to provide better offers matching all usage behaviors.
 Work with external third parties to assess partnerships opportunities to boost service acquisitions and revenues.
 Create periodical reviews for management visibility on running activities; perform market research to explore potentials and areas for development.
 Drive pricing strategy to include all market segments to assist in developing acquisitions.
 Closely monitor market moves and react based on situation making sure that both service brand and market share are best positioned compared to competition.
 Ensure proper product positioning in the market through proper proposition, branding, strong partnerships and advertising.
 Handle company strategic partnerships end-to-end starting the NDA, passing by potential evaluation, negotiations up to the contract terms finalization both internally and externally in addition to handling launch activities and handling invoices in and out.
 Working intensively with Social media enablers to enhance media presence and engagement level.


Company Details

Etisalat Misr (multinational)

Cairo, Egypt

More then 1000 employees

Telecommunications

www.etisalat.eg

Aug 2010 to Mar 2013 (2 years 7 months)
Marketing Specialist (innovation, partnerships and contracts) at Mobinil EG

Experience Details

Marketing Specialist (innovation, partnerships and contracts)

Operations/Management

Manager

 Develop Mobinil VAS marketing strategy and roadmap to maintain and boost company market leadership.
 Developing Current Value Added Services for all market segments.
 Introduce new high-tech, revenue generating services in the Mobile market.
 Increase VAS penetration rate by adopting different marketing techniques.
 Work on promoting Mobinil VAS as to increase traffic and incoming revenue.
 Design special occasional promotions to boost Mobinil image and increase customers' stickiness and satisfaction.
 Periodic competitive analysis for VAS packages planning
 Create and update market segmentation for VAS and work on providing unique service for each segment.
 Study market potential and behavior through appropriate research techniques and outbound campaigns.
 Conduct continuous testing of all existing and newly launched applications/websites/games and all related innovations and provide feedback on customer experience with needed enhancements.
 Benchmark VAS with other local and international providers
 Act as an owner for Mobinil web portal development.
 Develop loyalty programs for VAS high value customers.
 Handle new services communication and existing services promotion.
 Handle Mobinil’s online existence and ensure it matches corporate image and mobile marketing strategy.
 Handle company strategic partnerships end-to-end starting the NDA, passing by potential evaluation, negotiations up to the contract terms finalization both internally and externally in addition to handling launch activities and handling invoices in and out.
 Working intensively with Social media enablers to enhance media presence and engagement level.
 Working as consultant for Orange labs France and Jordan in the fields of innovation and startup businesses.


Company Details

Mobinil EG (multinational)

Cairo, Egypt

N/A

Telecommunications

www.mobinil.com

Nov 2005 to Jul 2010 (4 years 8 months)
CRM operational enhancement and project management at Orange EG

Experience Details

CRM operational enhancement and project management

Operations/Management

Experienced (Non-Manager)

N/A


Company Details

Orange EG (multinational)

Egypt

More than 1000 employees

Telecommunications

N/A

Oct 2007 to Jun 2009 (1 year 8 months)
Leadership and success skills instructor (volunteer) at Injaz Misr

Experience Details

Leadership and success skills instructor (volunteer)

Education/Teaching, Training/Instructor

Experienced (Non-Manager)

Join the UNVP in developing egyptian youth in scattered settlements teaching them about leadership roles and changing environments in addition to my role adding to the syllabus a new part regarding entrepreneurship.

through this program we managed to support many of young persons helping them project the power of dreams coming true.


Company Details

Injaz Misr (multinational)

Cairo, Egypt

501-1000 employees

Education

N/A

Oct 2006 to Apr 2009 (2 years 6 months)
B2B customer relations at Orange EG

Experience Details

B2B customer relations

Customer Service/Support

Entry Level

N/A


Company Details

Orange EG (multinational)

Egypt

More than 1000 employees

Telecommunications

N/A

Nov 2005 to Sep 2007 (1 year 10 months)
TV host at Egyptian TV

Experience Details

TV host

Project/Program Management

Entry Level

TV. Host and preparator at the Egyptian television (August 2003 - April 2004)


Company Details

Egyptian TV

Cairo, Egypt

More then 1000 employees

Media Production

www.ERTU.com

Aug 2003 to Apr 2004 (8 months)

Education

Post graduate diploma in Economics (feasibility studies and projects appraisal) in Economics

Education Details

Post graduate diploma in Economics (feasibility studies and projects appraisal)

Economics

Cairo University, Egypt

B / Very Good / 75 - 85%

Financial analysis Feasibility studies for governmental projects Feasibility studies for small projects Marketing GIS Financial Accounting Economics of investment

Excellent note on thesis on foreign direct investment obstacles and investment laws protection.

Cairo University
2005 - 2006
Political Science in Political Science

Education Details

Political Science

Political Science

Cairo University, Egypt

B / Very Good / 75 - 85%

Political Science Micro and Ma

N/A

Cairo University
2001 - 2005

Certifications

IELTS
Apr 2012

Certificate details

IELTS

Apr 2012

7.5 out of 9.0

N/A

N/A

British Council

N/A

Certificate details

Marketing in a digital world

Dec 2016

N/A

N/A

N/A

University of Illinois

N/A

Training and Courses

Training/Course Details

Complete view Business acumen

Jan 2014

AUC

Have a complete view over all business related activities to be prepared for executive roles studies branches: Marketing Sales Organizational behaviour HR Business Strategy IT Finance and accounting

Training/Course Details

The art of public speaking

Apr 2012

Merqah

N/A

Training/Course Details

Connected leadership

Jan 2013

Ahmed Elawar

N/A

PMPC at Amideast
May 2010

Training/Course Details

PMPC

May 2010

Amideast

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

ArabicB2B Customer RelationsBusiness Development/partnershipsBusiness ObjectsCRM Operational Enhancement And Project ManagementChanging The FutureComplete View Business AcumenConnected LeadershipCorporate Strategy And Business Innovation ManagerCustomer ServiceEconomicsEducationEnglishEtisalatEtisalat MisrFacebook PlatformsFormula 1 RacesFrenchGoogle SpiritHuman DevelopmentIELTSInjaz MisrInnovationInnovativeInternet BusinessLeadership And Success Skills InstructorMS OfficeManagementMarketingMarketing In A Digital WorldMarketing Specialist (innovation, Partnerships And Contracts)Marketing Sr. Team Leader (Digital Innovation)Marketing Team Leader (internet Market Development)Media ProductionMobile And Digital AdvertisingMobinil EGNegotiation SkillsNegotiatorOperational ExcellenceOrange EGPMPCPlannerPolitical SciencePoverty AleviationPresentation And Public SpeakingPresenterProblem SolverProgram ManagementProjectReadingRiding HorsesSmilingStrategyStrategy MakingSupportSupporting Old And Disabled PeopleSwimmingTV HostTeam ManagementTeam SpiritTeam WorkTelecommunicationsThe Art Of Public SpeakingTravelWriting

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Advanced

: Intermediate

: Intermediate

: Intermediate

Tools and Technologies

MS office

MS office

: Expert

: Extreme - I love it!

:

More than 7 years

Business objects

Business objects

: Expert

: Extreme - I love it!

:

5-7 years

Fields of Expertise

Operational Excellence

Operational Excellence

: Expert

: High

:

5-7 years

Innovation

Innovation

: Expert

: Extreme - I love it!

:

More than 7 years

Team Management

Team Management

: Expert

: Extreme - I love it!

:

5-7 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Internet business

Internet business

: Expert

: Extreme - I love it!

:

More than 7 years

Negotiation skills

Negotiation skills

: Expert

: Extreme - I love it!

:

More than 7 years

Presentation and public speaking

Presentation and public speaking

: Expert

: Extreme - I love it!

:

More than 7 years

Team work

Team work

: Expert

: Extreme - I love it!

:

More than 7 years

Human development

Human development

: Expert

: Extreme - I love it!

:

More than 7 years

Poverty aleviation

Poverty aleviation

: Expert

: Extreme - I love it!

:

More than 7 years

Business development/partnerships

Business development/partnerships

: Expert

: Extreme - I love it!

:

More than 7 years

Mobile and Digital advertising

Mobile and Digital advertising

: Advanced

: Extreme - I love it!

:

5-7 years

Strategy

Strategy

: Advanced

: Extreme - I love it!

:

5-7 years

Key Skills

Planner, Negotiator, Presenter, Problem Solver, Innovative

Online Presence

https://www.linkedin.com/profile/view?id=89929592&trk=nav_responsive_tab_profilehassem25

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