HM

Heba Magdy

Public Relations Specialist & Event Coordinator at Rawabit Sports

Nasr City, Cairo, Egypt

Work Experience

  • Public Relations Specialist & Event Coordinator

    Rawabit Sports

    Sep 2021 - Present -3 yrs, 8 months

    Egypt

    • Job Details:Managed PR and media relations for 20+ major sports championships, overseeing press coverage, interviews, and sponsor visibility. Coordinated sponsorship activation, ensuring optimal brand exposure through banners, podium branding, and event ceremonies. Supervised live social media coverage and press access, working closely with sports journalists and TV networks. Organized athlete interviews, media days, and facilitated press conferences for major sports events. Provided real-time results and updates for the Accra championship, enabling the content team to create compelling sports stories. Assisted in TV show production, providing materials for programs featuring Egyptian Olympic medalists, ensuring content accuracy. Managed logistics for advertisements and TV commercials, coordinating between athletes, production teams, and brand sponsors. Acted as the key coordinator between teams, resolving operational challenges and ensuring smooth event execution.
  • Marketing Specialist

    Chatura Egypt

    Jan 2021 - Aug 2021 -7 months

    Egypt

    • Job Details:Created and managed social media campaigns and promotional offers, ensuring alignment with market trends and customer demand. Designed and implemented sales promotions in hypermarkets, strategically launching discount offers and bundle deals to drive sales. Personally monitored in-market operations, visiting stores to assess customer feedback and address any complaints in real time. Conducted product performance analysis, identifying why certain products outperformed others and adjusting marketing strategies accordingly. Supervised in-store displays and product placement, ensuring Chatura’s products had optimal visibility and accessibility for customers.
  • Education

    • Bachelor's Degree in Public Relations and Advertising

      Canadian International College (CIC)

      Jan 2016 - Jan 2020 - 4 yr

    Skills

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    Languages

    • English

      Fluent
    • Arabic

      Fluent
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