HM
Heba Magdy
Public Relations Specialist & Event Coordinator at Rawabit Sports
Nasr City, Cairo, EgyptWork Experience
Public Relations Specialist & Event Coordinator
Rawabit Sports
Sep 2021 - Present -3 yrs, 8 months
Egypt
- Job Details:Managed PR and media relations for 20+ major sports championships, overseeing press coverage, interviews, and sponsor visibility. Coordinated sponsorship activation, ensuring optimal brand exposure through banners, podium branding, and event ceremonies. Supervised live social media coverage and press access, working closely with sports journalists and TV networks. Organized athlete interviews, media days, and facilitated press conferences for major sports events. Provided real-time results and updates for the Accra championship, enabling the content team to create compelling sports stories. Assisted in TV show production, providing materials for programs featuring Egyptian Olympic medalists, ensuring content accuracy. Managed logistics for advertisements and TV commercials, coordinating between athletes, production teams, and brand sponsors. Acted as the key coordinator between teams, resolving operational challenges and ensuring smooth event execution.
Chatura Egypt
Jan 2021 - Aug 2021 -7 months
Egypt
- Job Details:Created and managed social media campaigns and promotional offers, ensuring alignment with market trends and customer demand. Designed and implemented sales promotions in hypermarkets, strategically launching discount offers and bundle deals to drive sales. Personally monitored in-market operations, visiting stores to assess customer feedback and address any complaints in real time. Conducted product performance analysis, identifying why certain products outperformed others and adjusting marketing strategies accordingly. Supervised in-store displays and product placement, ensuring Chatura’s products had optimal visibility and accessibility for customers.
Education
Bachelor's Degree in Public Relations and Advertising
Canadian International College (CIC)Jan 2016 - Jan 2020 - 4 yr