Harshil Chawda

Trade Marketing Specialist

• Job Details:Led end-to-end distribution operations across Dubai, ensuring timely delivery, supply chain efficiency, and high service levels. Led 'The Theatre Project' – a strategic initiative to launch and distribute kettle-cooked chips in the UAE. Developed distribution plans, pricing models, and branding strategy targeting niche snack consumers in UAE region. Built and nurtured strategic partnerships with global buyers in the foodstuff and building material sectors, contributing directly to increased B2B sales and market penetration. Conducted ongoing market and buyer research to identify new sales opportunities and expand the customer base across various product categories. Solely handled trade marketing operations in a startup environment, showcasing agility, strategic thinking, and a high degree of autonomy in managing cross-functional responsibilities. Developed and implemented a strategic trade marketing plan that increased product visibility across retail outlets by 25%. Strong coordination and multitasking ability across functions (sales, logistics, marketing). Attention to detail, agility in handling last-minute tasks, and proactive follow-up. Familiarity with trade execution in FMCG/consumer goods is preferred. Managed local retail penetration strategy for The Theatre Project, including product placement, competitive pricing, and marketing feedback analysis.

Business Analyst

• Job Details:Assisted the brand team with price updates, contributing to effective pricing strategies and seamless implementation. Analyzed sales, inventory, and investment data to uncover market trends, optimize marketing strategies, and enhance ROI. Coordinated with cross-functional teams, including product development, marketing, and sales, to align trade marketing initiatives with business objectives. Prepared and monitored market investment budgets, ensuring optimal allocation and alignment with financial goals. Played an instrumental role in software transformation, liaising with IT and operational teams to ensure seamless system upgrades. Conducted ROI assessments on marketing spend across retail channels, delivering data-driven recommendations to optimize expenditures. Audited customer agreements, ensuring compliance with contractual obligations and mitigating financial risks. Performed investment and pricing analysis for FMCG brands including Mamaearth, Emami, Badshah Masala, Bajaj, Nirapara, and Parle, contributing to strategic procurement and sales planning. Provided actionable insights to management by evaluating brand-wise profitability, discount structures, and inventory rotation cycles.

Tax Consultant

• Job Details:Ensured compliance with GST regulations by managing GSTR-1 and GSTR-2A filings, delivering timely and accurate reports. Provided expert tax consultancy to clients, addressing complex tax queries and ensuring adherence to statutory requirements. Led reconciliation processes between supplier and recipient data, improving accuracy in tax reporting and audits. Utilized SAP systems for manual invoice verification and Excel for detailed sales and purchase analysis. Managed annual GST return filings and conducted audits for high-profile clients, including Dow Chemicals India, Sterling Holidays and Tata AIG.