Hady Ehab Makhlouf
Marketing/Advertising Expert in The Digital ERA
Maadi, Cairo, EgyptWork Experience
Digital DirectorFull Time
Leo Burnett Cairo
Jan 2020 - Present -5 yrs, 6 months
Egypt , Cairo
- Job Details: Consult and lead on annual communication strategies for all clients Assess and finalize key strategic partnership opportunities for both agency and clients Manage a staff of diverse professionals that include social media, performance, planning, creative, design, development, trading & finance Serve as a resource for the creative team in the development of insight driven proposals from opportunity identification through to solution proposition Build client relationships and elevate key senior client relationships
Established the digital kitchenFreelance / Project
VML Y&R
Aug 2019 - Dec 2019 -4 months
Egypt , Cairo
- Job Details:Participated in the re-structuring of VML Y&R office in Cairo to act as a regional digital kitchen for all the MENA region offices Established the Social Media Department’s guidelines and documentations including the SM kit, SM strategy format, and SM reports templates Collaborated with agencies’ departments for the development and execution of the agency's business development strategy
Social Media / Content ManagerFull Time
Ingredients Communications
Jan 2019 - Dec 2019 -11 months
Egypt , Cairo
- Job Details:Led the strategy and communication for social media, as well as the content creation and distribution, across all industries Led a team of 20 social media professionals, managing and maintaining +30 accounts across all industries Drove expansion from social media execution, to digital communication as part of comprehensive content strategies Developed fresh and effective strategies across the different social networks tied with aggressive KPIs Monitored the latest digital trends, analyzed and evaluated them, and integrated the relevant ones within the workflow Owned the external communication with decision makers across the biggest brands, and harnessed the internal communication with the team
Education
Bachelor's Degree in Architecture & Urban Planning
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2010
Achievements
A multi award-winning marketing professional who can present thought-provoking ideas in all mediums, With a proven success record of developing creative and content marketing strategies. 9 + years of experience managing the digital and social media presence for many high end profile brands in Egypt and the MENA region, I have developed a solid understanding of the marketing strategy creation process as well as outstanding proficiency in analyzing and optimizing campaigns’ performance.
Skills
Languages
Arabic
FluentEnglish
AdvancedFrench
Beginner